Jun 16, 2008 | blog
In past posts on the topic, I’ve often wondered when the average worker would “get” blogging. I have to admit that I finally “got it” recently, but from a different perspective. While working with larger firms, I’ve again had the chance to observe the average office worker. In doing so, “it” occurred to me while explaining how social media adds value to an organization that many folks just don’t have the bandwidth to participate.
It’s not that they wouldn’t want to, rather, it’s that the modern organization is so optimized on searching for productivity gains that there is little room to add back the socialization tools to the mix. To do so without finding the reasons for using more employees’ time doesn’t add value to the organization. Many existing efforts to engage the employee meet with mediocre results because people don’t have interest in helping their employer know more about them.
Another aspect of social media in the enterprise is buy-in. There simply is a certain demographic that will be averse to participating. The reasons for this can be nearly anything, but usually comes back to the fact that many people can’t grasp the value of participating. They may exhibit this perspective in many other aspects of their life as well by not joining community groups or friends in other activities.
So, for those organizations that are trying to leverage the knowledge of their employees, the challenge is to find the channel that they will respond to. It’s more than that however, because just like working to connect with consumers, the business needs to connect with their staff. They need to eliminate the gap between business and employee by being themselves. Executives & veeps need to show their personalities, not their “game face” that they use for business. The employees know about that all too well, they need to see that the business is made up of real people.
Social Media in general has this issue – that people aren’t willing to invest the time, or don’t see any value in participating. It’s not unique to this new way of engaging people. Similar challenges faced radio and television at one time as well, newfangled things that they were. These new community building tools & techniques are still in their infancy and will be a large part of the infrastructure of the new economy that is developing as we speak – the trends in the market prove that out every day.
Photo credit: ShadowStorm
Jun 15, 2008 | blog
For all the hours you worked
For all the knowledge and advice you share
For setting the example and showing me how to be a man
For teaching me how to respect people
For being there when any of us kids stumbled
For always listening
Most of all, thank you for being my dad.
Jun 14, 2008 | blog
I’ve finally made the switch to Firefox 3 (RC3). While previous betas and release candidates didn’t feel quite finished, this one sure does. From the talk around the ‘net about it, it sounds like this may be the last RC before going gold. Yeah, I still have a number of plug-ins that are not supported yet, but in the week since I switched to RC3 there have been three plug-ins updated for compatibility!
My main plug-ins that I can’t live without are there and the stability, memory management, and feature set have made it worth the change. Kudos to the Mozilla team on the work so far – you’re real close, and I know you’ve got a longer list of things to finish up than I’m aware of.
So yep, to those who give a darn I’ve moved to FF3 and am happy with the upgrade. Good stuff.
Jun 13, 2008 | blog
I’ve fallen into the trap again. Allowing myself to loose focus on getting things done around here and writing for my blog. The last couple weeks of May and the first week of June allowed me to get a lot done around here and start laying groundwork for moving forward.
This week I blew it. I let work get in between myself and my goals. Sure, getting paying work is an important part in attaining those goals. However, it really smarts when a person let’s it completely absorb all your time. I did that this week, and have little to show for it but inspiration for the weekend.
No, I don’t have grand ideas to make up for lost time, instead I’m simply picking up my plans that I think I left in the front seat of the car under an empty soda can and a bag of stale chips. Oh, never mind about that 😉
Honestly, I find it funny how easy it is to repeat past mistakes and not realize you’re doing it until you can look back over time and see where you missed a step. There are many steps still ahead, so I’ll just keep walking down the path I’ve chosen. See you this weekend!
Rick
Jun 10, 2008 | blog
The fourth SMB in the Twin Cities of Minneapolis & St. Paul, Minnesota is scheduled for Wednesday, June 11th. Sure, that’s tomorrow and I coulda/shoulda/woulda posted about it a week ago, but decided to let the posts here, here & here do their work.
We’re hosting the event at Concordia University in St. Paul for the second time, as the facilities work well for our group. Though I do believe there’ll be some suggestions to shake it up again in July.
I can’t wait to see what directions the conversation will go in this meetup tomorrow. There are always such great ideas that the group never has enough time to really cover them all. We’re lucky to have a bunch of outgoing people, ready to bring their opinions & perspectives to help others. It makes the meetups more valuable that way.
Agenda? Oh yeah, we’re trying to have a little more structure – at least for starting points of conversations.
- 8am to 15am: Meet & find seat
- 8:15am to 8:30am: @Desaraev from Twitter will be presenting “Social Media Roll Call”
- 8:30am to 10am: Conversation Topics
- Co-Working (shared office/work space for web/home workers)
- What are you reading? Social Media book recommendations (i.e. Here Comes Everybody, etc…)
- Have you been Plurked yet? Are there too many Twitter wannabe’s?
- Social Media Club (Minneapolis) – Connie Bensen
So, we’ll have another great breakfast – hope to see you there!
Jun 8, 2008 | blog
Awhile back, I’d started a list of "101 Uses for Twitter", but never seemed to get past 27 for some reason. Of course, it had been last autumn since I brainstormed on it. While I don’t think that I personally could come up with 101 uses, I’m sure there are many more than that.
So I thought about this again for awhile this morning and did think of 50 uses that I’ve seen or participated in. So here is a list of 50 uses for Twitter, I’m thinking of more as I write this, so maybe there is a chance at that "101" post sometime.
- Keep in touch with my
Twitter peeps friends - General news item links
- News & links on my industry or area of interest
- Fast answers to quick questions
- Professional networking
- Links to nearly everything
- Marketing
- Personal branding
- Corporate & product branding
- Haiku’s
- Making friends
- Feel "plugged into the web and it’s various personalities"
- Replacement for instant messaging applications
- Chat tool
- Promotional tool for my blog
- Providing new reading opportunities
- Fun stuff!
- Meeting new, interesting people to communicate with
- Collecting links
- Finding sites related to social networking
- "To listen in on my contacts rants"
- A web worker "water cooler"
- Micro-blogging
- A personal "techmeme"
- Lightweight text broadcasting tool
- Easy way to annoy your spouse
- Promotional tool for my brand
- Ranting
- Idea generator
- No-cost non-profit announcement system
- Bring a sense of community to your home office
- Tracking status of friends
- Status message generator for other social networks
- Frustration generator (at least when it is down)
- Thought publisher
- Promotional tool for my organization
- Following public discussions
- Travel guide
- Controlled discussion between friends
- Uncontrolled discussion between friends with viewers
- List generator
- Meeting agenda generator
- Coffee shop locator
- People search
- Promotional tool for my company
- Product reviews
- Trip planner
- Backchannel for events
- Feedback generator
- Authentication mechanism
So what are you uses for Twitter? I’m sure I didn’t capture them all, so add your ideas and things you use Twitter for below.
