The ‘Un’ Sell
There’s a perspective that we take in social media that has many qualities and discussions around it and I’ve been starting to use a name or label for it: the unsell. The idea behind the unsell is that you really aren’t selling at all, but rather letting the product or service speak for itself. Past the initial “hey, I’ve got this product/service, what do you think of it†pitch, the idea that quality sells itself is key. Through organic word of mouth, the quality or potential of what you have is what sells it. This is the classic...
Read MoreHappiness CCCXX
Really understanding that numbers are merely statistics that only stand in the way of doing.
Read MoreThe Youth Movement
It’s an interesting time we live in. Economic turmoil, changing social norms, 100 year old publishing businesses crumbling, and new media powerhouses being established. You’d be hard pressed to give our present era a pass and claim it to be not as important as <fill in your favorite era here>. Along with these incredible times are some challenges for every business, and everyone that works in them. The reality is that the past decade has brought incredible change in our communications and social structures because of digital communication. Included in this is the first...
Read MoreRun a blog? You’re a Community Manager too!
So you’ve got a blog, or maybe a Facebook page, or another profile on a social network or new media site somewhere out there. Do you regularly post or update it? If so, it’s likely you have a community around it, whether or not you realize it. You may have people who want to learn from you or share ideas with you. Are you prepared to take on that opportunity? You should because these folks are your greatest fans and can be part of your own brand/PR army that goes out doing the grass-roots efforts you would never think of. Its especially critical for businesses...
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