Apr 22, 2009 | blog
There’s a perspective that we take in social media that has many qualities and discussions around it and I’ve been starting to use a name or label for it: the unsell.
The idea behind the unsell is that you really aren’t selling at all, but rather letting the product or service speak for itself. Past the initial “hey, I’ve got this product/service, what do you think of it†pitch, the idea that quality sells itself is key.
Through organic word of mouth, the quality or potential of what you have is what sells it. This is the classic unsell.
What we need to strive for today and in the future is that whatever we’re doing for our customers or employers speaks for itself. If it needs a bunch of fancy charts and graphs to describe why it’ll save money, trim expenses or save the planet, then it really doesn’t cut it.
So I’d like to learn from you, because you’re the smartest folks I know, what are you ‘unselling’? How have you applied ‘the unsell’ in your work? What kinds of things are companies doing right in social media that they aren’t talking about?
Photo credit: Stewf
Apr 22, 2009 | happiness
Really understanding that numbers are merely statistics that only stand in the way of doing.
Apr 21, 2009 | blog
It’s an interesting time we live in. Economic turmoil, changing social norms, 100 year old publishing businesses crumbling, and new media powerhouses being established. You’d be hard pressed to give our present era a pass and claim it to be not as important as <fill in your favorite era here>.
Along with these incredible times are some challenges for every business, and everyone that works in them. The reality is that the past decade has brought incredible change in our communications and social structures because of digital communication. Included in this is the first generation raised entirely within the Internet, and mobile communication revolution of advanced technology.
This generation has experienced the freedom of wireless connections from an early age, and rediscovered the power of text communications. The “kids†in this generation have expanded their mental and reflex capacities through vigorous sessions of online, multiplayer, interactive & collaborative games. These folks have no stigma about being online, and this generation comes prewired for online social interaction. They have the ability to actively team-build without preamble and pep talks, can do business virtually without the need to meet in person and can work with folks on the other side of the globe as easily as they work with people in the next cube.
This is the youth movement of today, and they’re entering your business right now. These young folks are part of the largest workforce to enter the American business landscape since the boomers. They are your new entry level employees and they know what’s up. They’re smart, fast to learn new things, and anxious to prove themselves. With the Baby Boomers retiring and GenX/Y moving up, these folks coming out of college are bringing a revolution in relationship management with them.
Are you ready for them?
Photo credit: eddiehosa
Apr 21, 2009 | happiness
I’ll never stop being amazed at the opportunity of a new day.
Apr 16, 2009 | blog
So you’ve got a blog, or maybe a Facebook page, or another profile on a social network or new media site somewhere out there. Do you regularly post or update it? If so, it’s likely you have a community around it, whether or not you realize it.
You may have people who want to learn from you or share ideas with you. Are you prepared to take on that opportunity? You should because these folks are your greatest fans and can be part of your own brand/PR army that goes out doing the grass-roots efforts you would never think of.
Its especially critical for businesses in these tough times, to learn these methods and reward your community for being part of the team. They’re there to help, even more than to cheer you on – all they want is to be involved.
Microsoft figured this out over a decade ago with their MVP (Most Valuable Person) distinction. They discovered early adopters were talking about their products in forums and chat rooms. Instead of trying to control this critical group, the decided to engage them. By equipping them with additional tools and information, they were able to seed the market with knowledgeable, respected people. These people gave honest reviews, constructive criticism, and in general, useful feedback that the company then rolled into new product design.
Does your company do something like this? Have you really thought about rewarding your community? Why wait, start today by reaching out as yourself and not in the name of the company. Start sharing your experiences, challenges and success with theirs goes a long way to being part of that community, and from there, you can all do so much more.
Good luck!
Photo credit: Andy Tyler
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