The idea behind the unsell is that you really arenâ€™t selling at all, but rather letting the product or service speak for itself. Past the initial â€œhey, Iâ€™ve got this product/service, what do you think of itâ€ pitch, the idea that quality sells itself is key.
Through organic word of mouth, the quality or potential of what you have is what sells it. This is the classic unsell.
What we need to strive for today and in the future is that whatever weâ€™re doing for our customers or employers speaks for itself. If it needs a bunch of fancy charts and graphs to describe why itâ€™ll save money, trim expenses or save the planet, then it really doesnâ€™t cut it.
So Iâ€™d like to learn from you, because youâ€™re the smartest folks I know, what are you â€˜unsellingâ€™? How have you applied â€˜the unsellâ€™ in your work? What kinds of things are companies doing right in social media that they arenâ€™t talking about?
Photo credit: Stewf