I’m curious (and cautious) about the sudden business interest in Twitter.

Don’t get me wrong, I truly believe that Twitter is a great tool for businesses to listen to customers, even forge new relationships with them. I’m just curious if it’s due to real acceptance of the concepts of social media, or the more likely scenario of upper-level interest because of buzz in the usual places.

Either way given a chance, social media tools such as Twitter can make a difference and prove themselves. The difference is that organizations looking to build relationships through the tools will have successes much quicker than those that "don’t want to be left behind".

Through this sudden interest, I do believe that any organization willing to listen, engage, and learn from & with their customers will have great success. What’s your take?