What’s In a Name

You know, I think I’ve had enough of the silliness of Apple’s naming if the iPad. Being unpredictable sounds great, but not giving a product a differentiating name is simply stupid.

“The new iPad”. Great, next year we can refer to it as “last year’s new iPad”. Really Apple? That’s as brilliant as Microsoft’s year-naming of software. It was dumb in 1995, and it’s not any better now.

What the hell was wrong with “iPad 3” or “iPad HD”, even though its screen is a light year beyond HD. What about a name that really differentiates it from the iPad 2? Where was the originality that we expect from you? Guess it died with Steve. Why should we get excited about a product that can’t describe itself in its name?

Guess we’ll find out next year when you deliver “the new iPad 2013”.

Doh!