Apr 23, 2008 | blog
Get ready for the forth issue of the inaugural volume of Personal Branding Magazine coming on May 1st!
I want to congratulate Dan Schawbel, publisher of Personal Branding Magazine, on completing the first full volume of the magazine. I’ve been honored to write a column for each issue, and hope to continue bringing perspectives and adding value to the quarterly publication.
Just about a year ago, Dan Schawbel started with an idea for a magazine focused on building brand YOU. He recruited some great bloggers and individuals in the personal branding arena and put together the first issue of PBM later that summer. Now with the fourth issue of volume one ready to launch on May 1st, the first full volume is complete.
Here is Dan’s introduction to Issue 4:
Volume 1 Issue 4 ends the first full volume of Personal Branding Magazine. As personal branding becomes the differentiator for
career development, many new channels have opened up and the Internet is a recruiting stomping ground for all those who leverage it’s power. Between hiring candidates by viewing video resumes, employer brand websites, and even job aggregators, the times have changed and we must be ready. Human resources is rapidly evolving by branding their companies as the employer of choice and there is a sudden war for talent, despite an economic recession in the United States. In this issue, we interview all the thought leaders
who are entering the online recruiting and branding space, as well as take a closer look as to how networking plays a role in bridging recruiters with interested applicants. Only the strongest employers and candidates will survive. By reading this issue, you will have the knowledge needed in order to confront the recruitment process and be victorious.
You can also view Dan’s Promotional Video for the launch below:
Again, I want to congratulate Dan, the staff on Personal Branding Magazine, and all the writers and contributors on a great first full volume and year of Personal Branding Magazine!
Apr 22, 2008 | blog
Sometimes it gets too easy to look for that “easy button†in the social media landscape. That all-powerful, easy to use, fast, tool that lets us quickly grow valuable & worthwhile relationships with fellow social media explorers. I say “explorers†because there are no real experts in social media, but there are many knowledgeable people who advise and recommend strategies.
The reality is that there is no such thing as an “easy button” of course, but there are several valuable tools that we can use. Among the most flexible and productive is the venerable blog.
A blog is one of your best investments in time for creating a social prescience on the web. Instead of canned pages, color schemes and applets that don’t represent you very well on platforms such as MySpace or Facebook – it’s you who gets to create the content. You get to decide how to present ideas, talk through your points of view and explain things. You also control the type affiliated content (ads, guest writers, etc…) that is published alongside your message.
A blog has the ability to connect to all services and tools that you’re currently using. In fact, a blog can be the portal to all things you on the web and help people get to know your story better. Think of how powerful that is. Instead of a service suggesting what “associates†or “related content†to readers, you have control of it.
Sure, a blog is a bit of work. There are no two ways about it. However, for many people, once you’ve got it set up, there is very little maintenance to do – just write and publish. Add a few links to your other social media/networking tools (Twitter, LinkedIn, Xing, Plaxo, FriendFeed – whatever) and keep up on blogs from similar bloggers or friends.
I can’t stress enough how much keeping control of your own content reflects on you – call that part personal branding. The important part is being able to publish your thoughts and comments in a place that is uniquely yours and not lost in someone else’s idea of social nirvana.
What’s your take? Have you taken the jump and started a blog, or are you content with the services that others provide?
Photo credit: Jill Greenseth
Apr 9, 2008 | blog
These public bitchfest’s by the supposed “A-List” really need to be taken offline. This crap has filled my RSS reader for too long – I want to be reading real, valuable, useful information from these “thought leaders”, not this drivel. If you can’t share an opinion in a way that adds value – why bother?
I haven’t bothered to read up on the current brouhaha involving Loren Feldman/Mike Arrington and Shel Isreal because I really couldn’t care less. The result is that TechCrunch has less value today than yesterday, and I now know that I’ll not even bother to stop in at 1938 Media. I’ve got better things to waste my valuable time on.
If you’re wondering when blogging will overtake MSM, you’ll first have to get the leading online “publications” to stop acting like 10 year old playground bullies. Until that happens, and people working on high-profile sites start acting like real professionals blogging will remain a little Gen-Y pipedream.
There – I feel better now. 😉
Mar 30, 2008 | happiness
Quiet contemplation in the dimly lit common room in a lodge in the north woods of Wisconsin.
Feb 8, 2008 | blog
So I was sitting at my local coffee shop this morning reading feeds, Twittering and writing. Not an unusual morning, but like other times a person gets inspired, it came from a comment from someone. This time from Jeremiah Owyang via Twitter. While talking about a the new Egos site created by Guy Kawasaki he Tweeted:
My recommendations to you: somewhere in the middle, develop your own feedreader of high value blogs and alerts everyone is unique
What occurred to me is that I didn’t think much about the a-list much any longer. While the semi-annual meme of beating on the a-list being a favorite sport for many bloggers, something any committed blogger will realize after awhile is that they develop their own a-list. This is simply the list of bloggers that they read and are influenced by.
It becomes less about the celebrity status of the blogger and more about the value of their content. I think it was Chris Brogan who started calling his personal list of favorites “Rockstars“, and it’s an apt title for a list of people who continually influence you on a daily basis. Hey I know good ‘ol Diamond Dave did that back in the ’80s for a heck of a lot of people. 😉
I’m sure a number of people are sitting back saying that I’ve missed the point of “The A-List”. They’d point out that this group of high-profile bloggers control the topics on Techmeme, Tailrank, et al. I don’t see that – I see a *lot* of great bloggers moving that conversation all over the place. At any rate, that’s not the point of this post. I’m really just talking about building your own list of blogs and bloggers that influence you.
Here are some opinions I’ve developed (though some are obvious 😉 )
- There is no one definition of the A-List – everyone’s a list is different
- “The A-List” everyone talks about are just bloggers – albeit with industry insight
- The more time you spend reading in the blogosphere, the more important the content and less the celebrity status of the blogger
- Your A-List will include high-profile bloggers, because of the value they bring to you, just like the lower-profile bloggers you read
I guess I just want to people to keep exploring and finding that content that has value to you. Don’t worry about if they are part of “The A-List”, there really are some great bloggers among them and many of their observations are relevant to the conversation that we’re looking for.
So, the A-List stops being “The A-List” when the reader realizes that each blogger brings value to the conversation and you start looking beyond who they are and more at what they say. What’s your take on this?
Photo credit: jzawodin
Get ready for the forth issue of the inaugural volume of Personal Branding Magazine coming on May 1st!
