Jun 2, 2008 | blog
It’s been awhile since I’ve written a post on corporate blogging, and I thought it was high time to continue what I think may become a series. The needs of many companies are little different than the needs of an individual. However, the process in which most should approach blogging is as unique as the organizations themselves.
For the most part, it’s like most other business decisions. Decide what the purpose is and what the organization expects to achieve by doing it. Many businesses are not ready to use social media on external facing systems to engage customers. Some are almost ready to use it for internal continuous improvement processes that engage their employees. Both these models require that the organization accept negative feedback along with the praise, and that is a very bitter pill to swallow for anyone – businesses or individuals.
If you are an agent of change in your organization and are trying to figure out how to approach the business with a blogging or social media proposition, you need to understand how to present the idea. It’s not unlike trying to sell a new business strategy.
Here are a few tips on preparing to present blogging or other social media ideas to your company:
- Learn about social media by participating personally
- Research similar companies in size and target market to see how they’ve used social tools
- With these learning’s in mind, determine if it’s the right time for your company to invest in social media. Is the climate right, are they receptive to new ideas, are they looking to improve service?
- Identify areas, or even departments, within your company that could benefit by using select social media tools. Be specific about the benefits. Understand the negatives.
- Write a simple overview to capture these things and provide a structure for you to build a case for using social media to augment the business.
- Have samples ready to demonstrate, and be able to talk about how these new tools and ideas help solve real business problems.
There are many ways to pursue social technologies for your company, and many tools, services, and software to choose from. What works for one company, doesn’t always work for the next. Keep looking for the right fit, not necessarily the biggest, or most well known of them are best for your business.
What successes have you had in bringing social media to your company? Does your company actively engage in the social media space? What can you recommend to others who are exploring these tools for their company?
Photo credit: juhansosin
May 29, 2008 | blog
Ok, I’m quite happy that Google released a Google Calendar Sync tool for Microsoft Outlook. Really happy.
Sure, I’m a Microsoft guy and have been for quite awhile. Because of that I’ve got significant investments in money & time in the mainline business products, namely Windows, Office, and Windows Mobile.
On the flip side, I’ve moved a number of tasks and work that I do to web based systems. GMail is obviously one of those, and earlier this year moved my calendar to GCal.
Since late March it’s been great to sync GCal with Outlook – works darn well. Now, since I use GMail (and Google Hosted Domains), I need to have all my contacts there & up to date as well. Also, there are dozens of contacts in GMail that I would like to sync to my Windows Mobile phone via ActiveSync. Currently, there is no easy way to do that.
Nearly the same time that Google released it’s GCal-Outlook sync tool, it announced a Google Contacts Sync API. I’m sure there are good things coming for everyone on nearly every platform for syncing Google Contacts with the major mail clients – at least I hope there is!
So Google, can you drop a few hints, or some info on plans to release a Google Contact Sync tool? We’d be very grateful.
May 12, 2008 | blog
This past Saturday (May 10th) I had a chance to facilitate an unconference session with Peter Fleck (@pfhyper on Twitter) at MinneBar on the University of Minnesota campus. While Peter and I hadn’t planned it out long in advance, and we had technical difficulties at the beginning, namely to overhead equipment, it went pretty well.
The part I really enjoyed was the interaction. Peter and I both wanted to start a group discussion, and that’s exactly what happened. There were a lot of great questions from both experienced and new Twitter users, and many people shared their perspectives and ideas on using Twitter. It reinforced the idea that Twitter is just at it’s earliest stages of uptake.
What I really want to do from Saturday is to thank everyone that stopped by and joined the conversation. It was great to meet so many people here in the Minneapolis Web2 scene, and I look forward to talking more with you on Twitter and elsewhere. Don’t hesitate to let me know if you have questions or ideas to talk about – you can find me on Twitter as @RickMahn.
Also, since I didn’t grab the names off the board in the room, I’d like to invite anyone who was there to share their Twitter name. Just leave them in the comments and others from the session can find them and connect with you. Any other questions or interest in social web tools that you’d be interested in talking about? It might be worth putting something together if enough people are interested.
Apr 27, 2008 | blog
It’s something that I’ve been thinking about recently. For how much all these nifty tools have helped us become more productive, I think there is a percentage of creativity or inspiration that we give up. All productivity tools are things that can do harm to our work habits as much as they simplify a task.
Maybe it’s that most of these tools are single-task automation or simplification utilities and from that perspective are inefficient solutions. Take a close look at all your “social media†or “Web 2.0†tools and services – I bet most really only solve one real task with a few frivolous extras sprinkled on top.
I’m not sure what to do about this, but I look at my productivity today and compare it to a year ago. Back then I was chewing through thousands more feeds, had more ideas and, it seems, more time to write posts for my blog.
Today, I have client software installed that automatically checks my Twitter and FriendFeed accounts for updates. It notifies me with a pleasant tone that triggers me to quickly switch windows and check out the latest possible news like a rabbit hitting the feeder bar for a food pellet.
How is this productive? How is this helping me? I have Twhirl updating the main Twitter feed every 2 minutes – how many times am I interrupted in an hour? Right. 30! Think about that. Now add FriendFeed into the mix on its own (similar) updates schedule. How many times can you be interrupted in a day without losing focus?
Now I don’t mean to beat up on Twitter and FriendFeed – heck, I can come up with dozens of reasons why they help more than hinder my daily life. Email used to be the same. I used to use Microsoft Outlook. If the computer was on, so was Outlook – and what was that nice feature introduced in Outlook 2003? Pop-up notification… great. So that is where that bad habit was developed for me. Since changing to web-based email about three months ago, I find myself checking email much less often. I’m no less effective or timely in my communication either.
So it’s really how we use the tools – their convenience allows us to lean on them for help. Sometimes a little too much. As we’re creatures of habit it’s up to us to develop, groom, and manage those habits. If we start developing bad habits, it’s ourselves that needs to correct them.
So that’s what I personally need to do. Simply change how I use Twitter and FriendFeed. There are others, but those are the two that I really need to manage my time with the most.
How about you? What are your tricks & tips in managing these productivity tools?
Photo credit: Kate Tomlinson
Feb 28, 2008 | blog
FriendFeed just made it on my browser’s link toolbar. Why is this important? Because, it delivers on the promise that Facebook seemed to offer to me, but was not able to deliver (like many social networks). Easy interaction with friends with the ability to simply share relevant information.
I can give you a laundry list of what’s wrong with Facebook from my point of view, but I’ll instead share the big secret of FriendFeed for me. Feeds. There’s more – it’s the way you use the feeds. It’s not another feed aggregator, it’s a tool that lets you bring feeds from your various online profiles and share them with friends. Yeah, sure, sounds like a “lifestream” right, and yes, you can do that with Plaxo Plus.
However, FriendFeed is different in that, like Twitter, you can view a combined stream of your feeds and your friend’s feeds. Within this feed, you can comment on anything – it’s fantastic as a conversation starter. You can see what other people have said about a post, a link, a picture, a news item, etc… whatever someone has happened to share in a feed.
I can’t describe it much better, like Twitter, FriendFeed rocks. Kudos to Louis Gray for really bringing attention to it. You can find my FriendFeed here.
Anyway, it’s made it’s way to my toolbar – which means it’s just one click away and not buried in a bookmark menu (like others). It’s that addicting useful.
