What’s in your social web?

The Web That Is Us - by esctaticist With all the talk of “social” in the web today, I started getting really tired of the references to social networking or social media and so on. After all, isn’t networking social by its very nature? What I eventually came to recognize though is that all these tools online are just another means to extend and empower us in life. Whether for our personal or professional lives, the way we’ve adapted these tools and technologies is the important part. I’ve come to call these tools and the use of them the “social web” as it’s a culmination of the technologies and how we use them.

So past all the great site and service ideas, there is actual real-life functionality. That’s what we’re looking for in most of this, simply some way to connect easier, or communicate faster, or share ideas with more information and context. Through our use of these web 2.0 technologies we like to lump together and call “social media” or “social networks” there is something more important to each of us: how we use it.

My question, then, is how do you use the social web? Is it for work? Is it for play? Is it to connect with friends & relatives? Is it to build your brand? Do you use it to speak for yourself or your company? What’s in your social web?

Photo credit: ecstaticist

As the IT world turns

The more time I spend working in the Information Technology field, the more I see opportunities. Usually, it’s simply a an old technology being consumed by a newer one – like traditional telephones being taken over by VoIP phones on the corporate desktop. I’ve championed that notion for nearly a decade, and only now is that really happening at an increasing pace. Cool stuff if you get a chance to use it too.

However, that’s not what I see happening right now. It’s much simpler and much more fundamental than another Microsoft Windows server taking on another role from another team or technology. The changes that are afoot are at the root, the foundation of enterprise computing and it has a social media tie-in. I have a message for my peers in the Information Technologies field. Your world is already changing, and if you don’t see what’s happening, you’ll be left behind.

The change that’s taking place renders the corporate desktop as we know it, obsolete. The disparate servers, inefficient. This is something that I’ve been watching for some time, but only recently have seen some indications that convince me that the world has turned the corner.

What are these things that change the entire game? Why, virtualization, thin clients and “web 2.0” software of course. You already are talking about these things. You are probably working with a couple of them if not a combination of all in some way. What’s convinced me that IT ten years from now will be a wildly different landscape than it is today is the fact that virtualization works, thin clients are actually viable now, and “web 2.0” software is past the “wow” stage and into solving business needs. Add the idea that many software solutions don’t care if they run on Windows/Unix/Linux and you now have a broad base of reliable, sustainable open source systems to choose from.

There is also the introduction of Gen Y into the workforce, who bring a different expectation to work. By being more mobile, working remotely via the web, and having social media & networking as second nature, this workforce alone will bring an impressive amount of change.

So what is the bottom line I’m saying for corporate IT? I’m saying that the desktop as we know it is dead. Windows “7” may be the last “legacy” operating system to be deployed. Desktops will disappear completely as well as individual servers. Servers in general will all be virtual machines run from high availability clusters (OS does not matter) in remote data centers. If you don’t have room for one, it’ll probably be cost-effective to simply lease them from companies like Amazon and such.

While Microsoft Office will still be the “gold standard” that we compare things to, it will become irrelevant in the coming years as open source and online versions of this type of software bring more options faster, and simply chip away at the venerable office suite.

Windows itself will still remain – remaining a popular option for the consumer computing device, all of which will end up being the laptop format. Windows, along with OS X and a couple popular Linux distributions will continue to drive these machines, merging more business and entertainment functions together.

The coming change is huge, and with it the opportunities as well. Like the change that started 20 years ago where mainframe and minicomputers were starting to be replaced with microcomputers, our current definitions of enterprise computing will change radically in the next few years. Are you ready? Will you be a part of it? What else do you see?

Corporate Blogging – What’s The Plan?

'Creamy center = sketch of business plan' by juhansonin It’s been awhile since I’ve written a post on corporate blogging, and I thought it was high time to continue what I think may become a series. The needs of many companies are little different than the needs of an individual. However, the process in which most should approach blogging is as unique as the organizations themselves.

For the most part, it’s like most other business decisions. Decide what the purpose is and what the organization expects to achieve by doing it. Many businesses are not ready to use social media on external facing systems to engage customers. Some are almost ready to use it for internal continuous improvement processes that engage their employees. Both these models require that the organization accept negative feedback along with the praise, and that is a very bitter pill to swallow for anyone – businesses or individuals.

If you are an agent of change in your organization and are trying to figure out how to approach the business with a blogging or social media proposition, you need to understand how to present the idea. It’s not unlike trying to sell a new business strategy.

Here are a few tips on preparing to present blogging or other social media ideas to your company:

  • Learn about social media by participating personally
  • Research similar companies in size and target market to see how they’ve used social tools
  • With these learning’s in mind, determine if it’s the right time for your company to invest in social media. Is the climate right, are they receptive to new ideas, are they looking to improve service?
  • Identify areas, or even departments, within your company that could benefit by using select social media tools. Be specific about the benefits. Understand the negatives.
  • Write a simple overview to capture these things and provide a structure for you to build a case for using social media to augment the business.
  • Have samples ready to demonstrate, and be able to talk about how these new tools and ideas help solve real business problems.

There are many ways to pursue social technologies for your company, and many tools, services, and software to choose from. What works for one company, doesn’t always work for the next. Keep looking for the right fit, not necessarily the biggest, or most well known of them are best for your business.

What successes have you had in bringing social media to your company? Does your company actively engage in the social media space? What can you recommend to others who are exploring these tools for their company?

Photo credit: juhansosin

Is technology a crutch?

"crutch" by Kate Tomlinson It’s something that I’ve been thinking about recently. For how much all these nifty tools have helped us become more productive, I think there is a percentage of creativity or inspiration that we give up. All productivity tools are things that can do harm to our work habits as much as they simplify a task.

Maybe it’s that most of these tools are single-task automation or simplification utilities and from that perspective are inefficient solutions. Take a close look at all your “social media” or “Web 2.0” tools and services – I bet most really only solve one real task with a few frivolous extras sprinkled on top.

I’m not sure what to do about this, but I look at my productivity today and compare it to a year ago. Back then I was chewing through thousands more feeds, had more ideas and, it seems, more time to write posts for my blog.

Today, I have client software installed that automatically checks my Twitter and FriendFeed accounts for updates. It notifies me with a pleasant tone that triggers me to quickly switch windows and check out the latest possible news like a rabbit hitting the feeder bar for a food pellet.

How is this productive? How is this helping me? I have Twhirl updating the main Twitter feed every 2 minutes – how many times am I interrupted in an hour? Right. 30! Think about that. Now add FriendFeed into the mix on its own (similar) updates schedule. How many times can you be interrupted in a day without losing focus?

Now I don’t mean to beat up on Twitter and FriendFeed – heck, I can come up with dozens of reasons why they help more than hinder my daily life. Email used to be the same. I used to use Microsoft Outlook. If the computer was on, so was Outlook – and what was that nice feature introduced in Outlook 2003? Pop-up notification… great. So that is where that bad habit was developed for me. Since changing to web-based email about three months ago, I find myself checking email much less often. I’m no less effective or timely in my communication either.

So it’s really how we use the tools – their convenience allows us to lean on them for help. Sometimes a little too much. As we’re creatures of habit it’s up to us to develop, groom, and manage those habits. If we start developing bad habits, it’s ourselves that needs to correct them.

So that’s what I personally need to do.  Simply change how I use Twitter and FriendFeed. There are others, but those are the two that I really need to manage my time with the most.

How about you? What are your tricks & tips in managing these productivity tools?

Photo credit: Kate Tomlinson

Life-hacking the T-Mobile MDA

T-Mobile MDA So for all you T-Mobile owners out there, I’ve found a few fun ways to give your device a new lease on life.  It’s true that we are all getting tired of the lack of 3G service by T-Mobile, or maybe the “long in the tooth” look & feel of Windows Mobile 5 and the ridiculous T-Mobile theme that shipped with the MDA.

It’s a good thing too, because right now there is simply too much turmoil in the mobile market to pick a good successor to our trusty little devices.  What are the options?  Go back to a “dumb” phone?  Switch to a non-touch screen Smartphone? Go the Nokia N-series route? Spend upwards of $800 on an HTC unlocked device?  Bite the bullet and jump to AT&T and the iPhone?

Well I’ve got some great ideas and news for you that will help pass the time waiting for new devices, and answers to some questions that will make that aging phone more productive and fun.

T-Mobile First, lets start with the one thing that we simply can’t change: 3G.  No, there is no way at all to fix that.  But there are workarounds: T-Mobile Internet & WiFi HotSpots.  I’ve had the full unfiltered Internet & HotSpot service from T-Mobile for nearly two years and have used it extensively.  Mostly I’ve used the WiFi with my laptop and really like knowing that I can hit any Starbucks Coffee location and enjoy decent connectivity.  It used to be $30/mo. but they changed the pricing on that a few months ago to $20/mo. for customers with a voice plan.  If you combine that, T-Mobiles GPRS/EDGEand some free WiFi spots, it’ll cover a lot of a person’s daily stomping ground.

SPB Mobile Shell Second, we’ll talk a bit about the user interface.  It’s tired, it’s old, it’s boring.  The iPhone sure has a great UI.  But have you noticed the various 3rd party solutions to this problem?  There is the PointUI Home interface, HTC’s “Touch Cube” interface for select HTC devices only, and recently SPB Software House’s Mobile Shell.  I’ve chosen this piece of software because of the simple elegance of it, the functionality, and the fact that it’s really darn stable and doesn’t slow down the device.  In addition I’ve picked up SPB Pocket Plus which, among other things, adds a touch-based scrolling action to the native applications in Windows Mobile.  Too cool!  These simple additions make the device much easier to use, easier to look at and FUN!

Rhapsody Online Third on the list has to be tunes.  For this I was recently surprised that the Rhapsody Music Service recognizes Windows Mobile devices as “Play’s For Sure” devices.  That means that it can sync any of their DRM’d content to the phone.  Sure.. I’ve been an advocate of non-DRM for years – still am actually.  However, I’m just not willing to part with the thousands of dollars that I’d have to spend to get all the music I want to choose from.  With Rhapsody, I can spend $15(US) and be able to sync any track from their over 4 million strong selection to my MDA.  Slip in a larger 2GB (maybe a 4GB…?) miniSD card and I’m pretty darn happy on this front.

So, no it’s not a new phone, nor does it bring a ton of new functionality.  But with these hacks, tweaks, and upgrades, it doesn’t compare badly with newer phones.  After all, it’s really the services and experiences we’re after.  And these darn things aren’t cheap!  I made a $400(US) investment in this phone over two years ago – and to think that I still am getting value from it is amazing.  What’s more, I keep finding ways to answer my immediate needs demonstrates that the HTC Wizard will long be remembered as one of the most flexible and adaptable phones in mobile device history.

Come on! Share some of your hacks and upgrades in the comments below.  What else makes this device still viable in the face of recent competition?

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