Awhile back, I’d started a list of "101 Uses for Twitter", but never seemed to get past 27 for some reason. Of course, it had been last autumn since I brainstormed on it. While I don’t think that I personally could come up with 101 uses, I’m sure there are many more than that.
So I thought about this again for awhile this morning and did think of 50 uses that I’ve seen or participated in. So here is a list of 50 uses for Twitter, I’m thinking of more as I write this, so maybe there is a chance at that "101" post sometime.
Keep in touch with my Twitter peeps friends
General news item links
News & links on my industry or area of interest
Fast answers to quick questions
Professional networking
Links to nearly everything
Marketing
Personal branding
Corporate & product branding
Haiku’s
Making friends
Feel "plugged into the web and it’s various personalities"
Replacement for instant messaging applications
Chat tool
Promotional tool for my blog
Providing new reading opportunities
Fun stuff!
Meeting new, interesting people to communicate with
Collecting links
Finding sites related to social networking
"To listen in on my contacts rants"
A web worker "water cooler"
Micro-blogging
A personal "techmeme"
Lightweight text broadcasting tool
Easy way to annoy your spouse
Promotional tool for my brand
Ranting
Idea generator
No-cost non-profit announcement system
Bring a sense of community to your home office
Tracking status of friends
Status message generator for other social networks
Frustration generator (at least when it is down)
Thought publisher
Promotional tool for my organization
Following public discussions
Travel guide
Controlled discussion between friends
Uncontrolled discussion between friends with viewers
List generator
Meeting agenda generator
Coffee shop locator
People search
Promotional tool for my company
Product reviews
Trip planner
Backchannel for events
Feedback generator
Authentication mechanism
So what are you uses for Twitter? I’m sure I didn’t capture them all, so add your ideas and things you use Twitter for below.
Wow, what a wild ride the last few months have been. I’ve been planning to refine the direction of my blog and revamp the appearance for some time and it’s finally completed!
Well, it’s almost completed – I’ve got a replacement for the About page almost ready to publish, and I’ve got one last page that I’ll add a little later. Seems I just can’t get it to come out quite right in the past week while working on other things – so I’ll get to that real soon.
Direction
The great part is that I’m refining my direction. Since I’ve come out of corporate, with a strong background in information technology, I’m going to focus on helping those organizations with social media. I’ve changed the description of the blog to "social web & the enterprise". I believe that to better describe the direction that I’m going.
Friends
First, I really respect a number of bloggers for their work & influence on me. So, instead of the old blogroll, or a list of links, I created a new Friends page. This page is people I have come to know, respect, learn from, work with, and I wanted to do more than just link to them. You’ll find a description of each blog and a thumbnail of their landing page.
Resume
Also page that can now be found in the top navigation area is the Resume page. I’ve had a variant of this Social Media Resume up for about 9 months, but never advertised it on the blog. I’ve revamped a number of pieces of the page as it used to be a completely custom HTML page forced into a WordPress theme template. Now it fully fits the theme, with a special resume.php template that allows different sidebars and such. Much better. I’ve pulled the video that I had on it, but will replace it with another one to fit the direction of the blog shortly.
Advertisement
You’ll also notice that all advertising save two things have been removed from the blog. While I make enough to pay for hosting, I believe that the ads detracted from what I’m here to accomplish, so they’re gone. The two items I mentioned that remain are badges for Personal Branding Magazine, and for Avatar Consultants. Their of personal interest to me, I’m involved in writing for one, and the other is my consulting firm.
Nowhere But Up
So if the picture in this post didn’t give a hint, my motto as I revise my direction and enter a new phase, is that there is nowhere to go but up. Join me as we bring the benefits of the social web to organizations of all sizes. Come along and help individuals realize the power and strength of their brand. Let’s make each day the best it can be!
I want to give a special thank you to Mykl Roventine for patience, ideas, and a great design – I wouldn’t have gotten this completed without his work. Thank you.
Got feedback? I bet! Don’t hesitate to leave your thoughts in a comment below.
It’s been awhile since I’ve written a post on corporate blogging, and I thought it was high time to continue what I think may become a series. The needs of many companies are little different than the needs of an individual. However, the process in which most should approach blogging is as unique as the organizations themselves.
For the most part, it’s like most other business decisions. Decide what the purpose is and what the organization expects to achieve by doing it. Many businesses are not ready to use social media on external facing systems to engage customers. Some are almost ready to use it for internal continuous improvement processes that engage their employees. Both these models require that the organization accept negative feedback along with the praise, and that is a very bitter pill to swallow for anyone – businesses or individuals.
If you are an agent of change in your organization and are trying to figure out how to approach the business with a blogging or social media proposition, you need to understand how to present the idea. It’s not unlike trying to sell a new business strategy.
Here are a few tips on preparing to present blogging or other social media ideas to your company:
Learn about social media by participating personally
Research similar companies in size and target market to see how they’ve used social tools
With these learning’s in mind, determine if it’s the right time for your company to invest in social media. Is the climate right, are they receptive to new ideas, are they looking to improve service?
Identify areas, or even departments, within your company that could benefit by using select social media tools. Be specific about the benefits. Understand the negatives.
Write a simple overview to capture these things and provide a structure for you to build a case for using social media to augment the business.
Have samples ready to demonstrate, and be able to talk about how these new tools and ideas help solve real business problems.
There are many ways to pursue social technologies for your company, and many tools, services, and software to choose from. What works for one company, doesn’t always work for the next. Keep looking for the right fit, not necessarily the biggest, or most well known of them are best for your business.
What successes have you had in bringing social media to your company? Does your company actively engage in the social media space? What can you recommend to others who are exploring these tools for their company?
I’ve been doing a lot of local networking this past month & and have met so many talented people. With the exception of SOBCon08 at the beginning of the month, most of the events I’ve been to and people I’ve met have been local.
What I’ve found in this very busy month, has been a consistent mix of people from all sorts of industries and business fields all looking for new ways to connect with each other. The main interest these folks have, is to find better ways to connect with their audience.
The most fascinating part for me recently, is just how much talent there is right here in my home town. I’ve no illusions of Minneapolis being a center of cutting edge web 2.0 startups. However, there is a rich history of successful, community-oriented and customer focused organizations that developed here and still call Minnesota home.
That, in combination with strong focuses on healthcare, non-profit, educational, and retail markets makes it a progressive environment. Minneapolis has a diverse, knowledgeable, community-driven population of professionals that are looking to enhance their interactions with clients & peers. They’re engaged in improving their game and providing improved services to their customers.
It’s this excitement that I hadn’t seen until recently. The interest in making things happen is here, the knowledge to do it is here, and the determination to push boundaries is also part of this community. I’m looking forward to continuing to look for ways to make things happen, to find those talented individuals who share this vision. To make sure that they find ways to reach the right people with their ideas, and solve real problems that aren’t being addressed today.
Have you tasted the local flavor in your community? I urge you to get involved. Find a way to get yourself in the process, find how you can bring value and help build something for your community or customers. How are you getting things started in your community?
Chris Garrett had a great post about Gravatars last week that got me thinking. While we talk about branding, one of the easiest way to remind people of you is your image. For consumer products, it’d be called a logo. For those of us that are marketing ourselves, our image really is our logo and an important integral piece of our brand.
Clear Message
When you think about it a bit, it’s quite clear. How better to promote your brand than putting a face to it? If we associate stylized imagery with consumer products & brands, wouldn’t it be wise to do the same with your brand? Putting your image forward gives people an easier way to associate with you and the specialty or service that you offer.
When you start using your image as part of your brand, it needs to be consistently applied when possible. Most all sites of the social web have the ability to upload a profile picture. Using the same picture for all services helps promote your brand and is easier than somehow putting a link or your tagline there.
Brand Association
People will associate your picture with your comments and your words. More easily remembering what value you would bring to their efforts or solve their problem. Helping prospective clients or simply online friends remember who we are across the Internet, from one site to another helps build the consistency you want in your brand as well. The other, bigger part of consistency, of course, is your message and how you deliver it across the various tools you use of the social web.
The Real You
I think it’s very important to use a picture of you rather than a logo. Yes, you may have a nice logo designed for your website or blog, but it isn’t as true a representation of you then you are. Sure, you may have an aversion to having your picture taken, and may dislike every single one ever taken of you. However, you need to remember that other people won’t be looking for flaws in your picture, but will be looking to associate it with that great person they know in you.
So go get a professional “head shot” done, just like executives would do. Or, have a talented photographer friend help by taking a few picture so choose from. If you really hate having your picture taken, find backgrounds to shoot in front of that help you relax, or are also representative of you. While “professional” photo’s may be nice, it’s probably more important to simply make sure it’s a clear, positive reflection of you. It doesn’t have to be perfect, so don’t make it. Often, some spontaneous, candid shots work out to be very nice indeed. I’ve taken to using pictures that I capture through my webcam, and change them up when I have a notion to. Rather than some schedule or plan, it’s more often because I want a current picture of myself than any other reason.
Your Turn
I’m finding more people who once used an avatar or graphic design are switching to a personal picture on many services that I use. I welcome this greatly as it let’s me see who I’m talking to and further develops the relationship with my friends and contacts. What’s your take on personal logo’s? Have you tried a logo, or stick with your pic? What do you use & where else should we use it?
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Sen. @berniemoreno says voter ID and proof of citizenship are simply common sense.
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