If you’ve been blogging or interacting on social media sites for some time, you’ll know the real reason many people are interesting in social networking. It’s the people of course! The power of social media is in it’s ability to shrink borders, provide publishing & broadcasting platforms, and do so in ways that make it very easy for people to use them.
That’s what I find most interesting about social media, being able to see people meet, plan new things, and build new things. Sure I like to be part of it too, but my goal is to bring people together so they can find the resources, ideas, inspiration or whatever it is that they need. I like seeing people make that next leap, that next step.
Watching it happen with people all over the world is a great thing, but it’s just as fascinating to see it happening on the local level as well. It’s one of the most important aspects of the social web, and one that I believe that is taking parts of it mainstream. I always hesitate to mention “mainstream”, but I see more and more people experimenting, or starting to use some social features on product sites.
It’s great to see that happen, because as our modern neighborhoods have kind of closed in on themselves, becoming safer, more secure, the physical interaction has waned. So it’s great to see people coming back around and getting more interactive online. In doing so, it seems that they really start getting interested in socializing in person as well. So I think it really generates a lot of community building offline as well as online.
An interesting component of your online brand is most certainly audience. Without it, there is little point in doing much of anything online other than email, research, and storing information. Audience is what makes the web 2.0 world turn, as we’re all dependent upon the interactivity that audience brings.
Without people to follow, read, and comment on what each of us creates, we would have no measuring stick to compare ourselves to. We would not have a way to gauge improvement in knowledge or abilities. We’d be unable to find out what help others need, or how to learn something new from readers. Audience is a crucial piece to the social web.
As individuals, we shouldn’t be hesitant to grow audience in building our brand, or writing a blog. It’s not an egotistical to want to reach more people, its right in line with human nature to connect with people and socialize. Maintaining your audience is the other half of the equation – the one that give direct feedback of whether or not you’re adding value for them. It’s important to understand the expectations you set for your audience so you can continue to meet those expectations.
For organizations it’s easier in a way since they have long had marketing strategies that target certain demographics (specific audiences) for their product or service. They have been growing and maintaining their target markets for decades in some cases. There is one difference with online audience for organizations though: interactivity. This is not something that is found offline – you don’t see comments on magazine ads for your favorite soda or show company. You will online though, and that is the big challenge for the enterprise as they move into the social media space.
Bringing people to your social web is an important part of the social aspect. It allows for feedback, interaction and growth for all involved. Are you actively growing your audience?
What tips & techniques do you use or suggest for others to help grow their audience? How do you approach readers, followers, and friends on your social web?
Look for my article ‘Audience’ in the upcoming August 2008 issue of Personal Branding Magazine in which I talk about why growing and maintaining audience is important to personal brand.
Saturday night I was listening to social media guru & fellow Social Media Breakfast conversationalist @Albert Maruggi of Provident Partners being interviewed on WCCO radio here in Minneapolis. What really struck me was the way in which the host of the show totally spun every point that was brought up. Instead of a real discussion of what is happening in the social media space, she choose to simply believe her pre-conceived notions of the Internet as a “dangerous” place.
Now I agree that everyone is welcome to believe what they want, but to not let an honest discussion develop seems deceiving to me. Whether you believe in the hype or not isn’t the point, rather the inability to have an honest discussion about something on an old-media platform in a public space. Personally I think that fellow Twitter @MNHeadHunter hit the nail on the head in this tweet.
@rickmahn Biased or not knowledgable. Or feeling threatened 🙂
Personally, this is one of the examples that worries me about so many people relying on old media for all their political news. If we can’t have an honest discussion of the facts on the platform about something like social media, how can I trust them about my political choices from any party? Disappointing to say the least.
Oh yeah, Albert was great on talking about facts, concepts, and directions – well done Albert!
Did anyone else catch the broadcast last Saturday? What did you think of the interview?
In past posts on the topic, I’ve often wondered when the average worker would “get” blogging. I have to admit that I finally “got it” recently, but from a different perspective. While working with larger firms, I’ve again had the chance to observe the average office worker. In doing so, “it” occurred to me while explaining how social media adds value to an organization that many folks just don’t have the bandwidth to participate.
It’s not that they wouldn’t want to, rather, it’s that the modern organization is so optimized on searching for productivity gains that there is little room to add back the socialization tools to the mix. To do so without finding the reasons for using more employees’ time doesn’t add value to the organization. Many existing efforts to engage the employee meet with mediocre results because people don’t have interest in helping their employer know more about them.
Another aspect of social media in the enterprise is buy-in. There simply is a certain demographic that will be averse to participating. The reasons for this can be nearly anything, but usually comes back to the fact that many people can’t grasp the value of participating. They may exhibit this perspective in many other aspects of their life as well by not joining community groups or friends in other activities.
So, for those organizations that are trying to leverage the knowledge of their employees, the challenge is to find the channel that they will respond to. It’s more than that however, because just like working to connect with consumers, the business needs to connect with their staff. They need to eliminate the gap between business and employee by being themselves. Executives & veeps need to show their personalities, not their “game face” that they use for business. The employees know about that all too well, they need to see that the business is made up of real people.
Social Media in general has this issue – that people aren’t willing to invest the time, or don’t see any value in participating. It’s not unique to this new way of engaging people. Similar challenges faced radio and television at one time as well, newfangled things that they were. These new community building tools & techniques are still in their infancy and will be a large part of the infrastructure of the new economy that is developing as we speak – the trends in the market prove that out every day.
The fourth SMB in the Twin Cities of Minneapolis & St. Paul, Minnesota is scheduled for Wednesday, June 11th. Sure, that’s tomorrow and I coulda/shoulda/woulda posted about it a week ago, but decided to let the posts here, here & here do their work.
We’re hosting the event at Concordia University in St. Paul for the second time, as the facilities work well for our group. Though I do believe there’ll be some suggestions to shake it up again in July.
I can’t wait to see what directions the conversation will go in this meetup tomorrow. There are always such great ideas that the group never has enough time to really cover them all. We’re lucky to have a bunch of outgoing people, ready to bring their opinions & perspectives to help others. It makes the meetups more valuable that way.
Agenda? Oh yeah, we’re trying to have a little more structure – at least for starting points of conversations.
8am to 15am: Meet & find seat
8:15am to 8:30am: @Desaraev from Twitter will be presenting “Social Media Roll Call”
8:30am to 10am: Conversation Topics
Co-Working (shared office/work space for web/home workers)
What are you reading? Social Media book recommendations (i.e. Here Comes Everybody, etc…)
Have you been Plurked yet? Are there too many Twitter wannabe’s?
Social Media Club (Minneapolis) – Connie Bensen
So, we’ll have another great breakfast – hope to see you there!
@MAC_Arms Pay taxes when you make your money, pay taxes when you spend your money, pay taxes when you successfully invest your money, pay taxes when you save enough taxed money to afford a house, pay taxes to live in your house, pay taxes when you sell the house that you paid taxes on to
Yup, taxes are criminal and we need serious reforms. I've always said that if you want to see a tax revolt, make withholdings illegal and have Americans write a tax check every payday. They'll revolt for sure. You don't miss what you never had.
Sen. @berniemoreno says voter ID and proof of citizenship are simply common sense.
“We’re talking about a very low threshold — identify who you are and prove you’re a U.S. citizen when you register to vote. I think we’re getting closer to
