I’m curious (and cautious) about the sudden business interest in Twitter.
Don’t get me wrong, I truly believe that Twitter is a great tool for businesses to listen to customers, even forge new relationships with them. I’m just curious if it’s due to real acceptance of the concepts of social media, or the more likely scenario of upper-level interest because of buzz in the usual places.
Either way given a chance, social media tools such as Twitter can make a difference and prove themselves. The difference is that organizations looking to build relationships through the tools will have successes much quicker than those that "don’t want to be left behind".
Through this sudden interest, I do believe that any organization willing to listen, engage, and learn from & with their customers will have great success. What’s your take?
So it’s been a great day here in Minneapolis this Friday. Got a chance to know a few folks from the office better – that’s a good thing. Got to spend a nice evening as a family this evening – that’s a good thing. Made myself write a little bit – and that too is a good thing.
What will be more interesting is if I can continue to write a bit this weekend. That’s my plan, and I think it’ll be worth the time invested to get back to blogging, which I really do enjoy. It’s bothersome that I ever let myself get off track and worried that I wasn’t writing what people wanted to read. Wrong thing to worry about, I know.
What is or was wrong was to allow myself to get sidetracked by too many side-shows on the social web. It’s a great time-sink to explore the latest & greatest. Fun too! However, it really is a delicate balance of habits, and knowing when you’re spending too much time on any one tool, network or site is key to gaining the strengths of those sites and leaving the weaknesses behind.
What’s the answer to it all? Moderation. Just like enjoying a nice adult beverage, it’s only enjoyable in moderation. Also, you get the chance to explore and learn things more in-depth and find how they can augment your life positively rather than simply taking up time just to update statuses and read walls.
So take a break from Facebook, lighten up on your twittering, take a walk and bring only your thoughts with you. You’ll learn a lot more than what folks are doing right that moment if you can let yourself take a breather.
A Twitter friend of mine recently, jokingly, chastised me for a post some time back about not needing Twitter and social media. That caused me to finalize a few thoughts on the topic and inspired this post – thanks DV!
On that topic, lots of folks do it every day, and yeah they do quite well. In fact, most folks live without the Internet every day and do quite well. So what is it about social media that so entices and enthralls the social media mavens out there?
Since late last year, I’ve been struggling with a number of items about social media that don’t seem to have a purpose. The current phenomenon of "social media" is more a reflection of the growing social awareness of generation X & Y than of anything else.
It’s true that the web 2.0 technologies have empowered us in new and exciting ways, allowing us to further explore new ways of doing things, and exploring new opportunities. The growing social awareness is bringing the idea of friendship and community back into lives that may have been spent focusing too much on work or single-minded pursuits.
Personally, I think that the modern urban psyche is longing for more social interaction, and pushing people to explore new methods for interacting. I believe this to be the root cause of the interest in social media, spurred by the ideas, near ubiquitous high-speed Internet connectivity, and cloud computing software technologies that allow for rapid development and deployment.
It’s this combination that makes social media what it is. Mostly the "media" part is the tools; networking, IM, photo hosting, video, podcasting, web conferencing, sharing, bookmarking… these are just things that allow us to connect the way we do – tools our parents and grandparents did not have. The social is what I talked about previously – that the maturing generations that have been exposed to computing and world-wide networking technologies have new ideas of how relationships can be built.
Still there are millions more who simply don’t need these tools and these technologies. The social part for them still exists because they always have been social. Participating & building their community is just part of their lives. Sure the Internet can add value – but not in the ways that social media technorati get value. For them it’s about news or entertainment, or simply ordering something that they can’t find locally. That’s the value for them – and that’s a good value.
Looking forward to the next Social Media Breakfast? So are we! We’ll be meeting at the Best Buy headquarters in Richfield, MN again this time and will welcome the co-founder of Blue Shirt Nation, Gary Koelling who’s going to share some stories and background on Best Buy social media initiatives like BSN, Gift Tag and so on.
We’ll also talk about social media “Purists” vs. “Corporatists” in the enterprise, take a quick look at the SMBMSP social media site on Ning, and hear from ThreeVolts about web video. We’ll see you there!
Location: Best Buy (yes, again – I’ll try to keep the suits out 😉
Do you blog with an authoritative or a more passive voice? By “authoritativeâ€, I mean an expert, someone with experience. I don’t know about other bloggers, but I seem to get wrapped around the axle when it comes to authoritative voice in blogging. Maybe I’m not even on point in this post – you tell me. When a post starts drifting from my intent, it usually starts sounding “wishy-washy†and doesn’t draw conclusions as I’d like.
Depending on what you’re focus or intent is for your blog, it’s important to keep your tone consistent. If you are an authority on a topic, a knowledgeable or an experienced professional, it’s important to find the right voice to present your ideas to support your brand. Writing with too authoritative a tone without having the expertise to back it up won’t bring a positive vibe to your brand.
Because I want to share experiences, ideas, and such, I often stop writing a post when I feel like I’ve lost that authoritative voice. Usually, it’s also about the point where I’ve lost direction on what I’m trying to say. I know this happens to others as much as it happens to me, but I find it really disruptive and end up closing the work and walking away for a few hours.
Being authoritative is a double-edged sword though. As easily as you can communicate your expertise, you can also annoy or alienate some folks too. There’s a balancing act to it, one that nearly every blogger works to maintain. At least if their trying to be a contributing resource to the social web and not just blog about their family photos and latest vacation.
So how do you stack up? Are you able to present your ideas as an expert without being a know-it-all? How about me? Which way does my writing usually end up?
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Yup, taxes are criminal and we need serious reforms. I've always said that if you want to see a tax revolt, make withholdings illegal and have Americans write a tax check every payday. They'll revolt for sure. You don't miss what you never had.
Sen. @berniemoreno says voter ID and proof of citizenship are simply common sense.
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