True Tools. That’s how I think of software & utilities that end up being indispensible. From Microsoft Windows & Office to Google & Expedia, to Gmail to Twitter. These are solutions that simple do what they were supposed to do without any fuss or muss.
We all have our favorite tools that end up work out well for us, some may prefer Linux or Mac over Windows, or Yahoo! over Google, or OpenOffice over Microsoft Office. The point being that once we stumble upon something that simply works and really solves a need we have for a task, we tend to stick with it. There are many good reasons for this, the most important one being that they save time.
That doesn’t exclude us from exploring new options, which is how we find the hidden gems anyway. There’s always going to be a better way, sometimes it takes longer for a significantly improved solution to evolve.
Take office productivity for example. For my purposes, Microsoft Office has no equal. That’s not to say there isn’t competition. Only that for the work I do in the time I have available to do it, there are few viable options. The few options that exist require compromise in one way or another that I simply can’t accommodate at this time.
Social tools are a neat example of continuously experimenting with new ideas as well as technology. For the last couple years, social media types have been watching for that next big, better social network to join. The reality is that there may not be one for some time. Looking at the main options that have any value, it’s clear that Facebook, MySpace, and LinkedIn are the heavy hitters. Because of the number of people (user base), you can get value out of these networks. It’s likely that you’ll find associates and friends on these networks.
So, while it’s fun to explore and discover new software, new ideas, and new tools, it’s the ones that get the job done with the least amount of effort expended that we stick with.
So I’m sitting here this fine, cool, wonderful Saturday morning, working on plans for the next four Social Media Breakfast – Twin Cities events thinking. There’s an energy here in the Northland that is hard to describe, but I know our fellow social web enthusiasts know what I’m talking about.
Even with the issues in the world-wide economy, I see energy and optimism that is a component of every entrepreneur. The ideas are fresh and honest, the kind that make you say “why didn’t I think of that� The atmosphere of these events engenders this kind of creativity, the kind that allows you cheer them on. The real work of meeting people, exchanging ideas and making things happen are as timeless as they are productive.
It’s because of these extraordinary meetups that drive me to continue to help make them happen. Realizing that this is something I enjoy only makes the effort that much more rewarding. So as we roll out the next several events, I wanted to take a minute and thank all the folks who visit and participate in these social media events. You are the reason we find value in getting together and sharing those ideas.
It’s time to start talking about the next SMB in Minneapolis/St. Paul! We’re going to be meeting at the Deluxe corporate headquarters in Shoreview, MN on Oct. 31st.
What better way to wrap up the month of October and start your Halloween weekend than to meet up with your local social media peeps? How about how about a chance to talk social media with the bestselling author of the hit book The New Rules of Marketing & PR: David Meerman Scott? In addition we’ll have a chance to talk with startup entrepreneur Steve Nielsen, President & CEO PartnerUp, a Deluxe Corporation Company.
The fine folks at Fallon will talk about their Twitter campaign for SciFi’s “Eureka”. Each attendee will get a free copy of David’s Book (up to 100 attendees), which he’ll be happy to sign — courtesy of our friends at New Horizons Computer Learning Centers.
Event Info:
Where: Deluxe Corporate Headquarters, 3680 Victoria Street North, Shoreview, MN 55126 (Map it!)
Each attendee will get a free copy of David’s Book (up to 100 attendees), which he’ll be happy to sign — courtesy of our friends at New Horizons Computer Learning Centers. (link: www.nhmn.com)
Steve Nielsen, President & CEO PartnerUp, a Deluxe Corporation Company.
Fallon folks talks about their Twitter campaign for SciFi’s “Eureka”
Post-Networking with David, Steve, and everyone else!
Our continuing conversation on social media in Minneapolis & St. Paul
Wondering when an online-oriented event is going to pop up in your area? Why don’t you make it happen?
While “social media†is every today, it’s as important as ever to get face 2 face with folks you know online. The adage “it’s not what you know, but who you know†is as true today as it was to previous generations. While technology is tearing down the barriers of time & distance, as humans, we crave real-time interaction.
Being an organizer of events in your town or city has some advantages – you get to pick topics that are interesting to you, you get to help get people involved, but mostly you get to meet lots of people. That’s probably the biggest reward of all the work that goes into these things.
The other thing is simply getting things started. Why wait for someone to get things started – you could be that person. It’s not hard, and I know that most everyone that’s worked on getting organizing and hosting events would be happy to share some tips to making it all happen.
You’re well aware of your reputation, and probably work hard to make sure it’s what you want it to be: a reflection of you and the work you do. Of course by now you’re aware that in this wonderful social media-web 2.0 world, that you are your own brand.
I was talking with a co-worker at lunch yesterday about things to do to get recognized within the company. It’s plain to me, but somehow wasn’t as obvious to my friend. All the work you put into getting noticed within any one organization, to "climb the ladder" as it’s put, can also be focused on building your brand outside the organization and can ultimately be put to better use as a foundation for your brand.
So, you ask, what can you do to start promoting my brand and how is it different than building your reputation? Glad you asked!
Like most things in the online world, it’s both very similar and rather different than what we do offline. Start thinking of yourself as a brand like your favorite cola or automotive company and you’re off to a good start. At the same time, you need to be as diligent and aware of the record you leave behind as you did about your reputation. By working to promote your brand online, you’re going to be leaving behind a permanent record that is easily searchable by anyone.
That can be a double-edged sword of course. If you’re not consistent and follow through, it’ll be remembered, likely written about at some point. It all comes back to word of mouth – the best & hardest type of advertising one can hope for. In the case of personal brand in the 21st century (heh, don’t you just love saying that – so futuristic), it’s a fully indexed and archived word of mouth – and that is the biggest difference. Our memories are now much longer because of the technologies we use.
My biggest tip is to check out resources on the ‘net to start learning more about personal branding and how to go about building a successful one. Starting with Personal Branding Magazine (and it’s fine contributors), and moving on to Googling "personal brand". That’ll get you to the best initial places to start reading up on the topic.
It’s really up to you to make it work. Start filling out some social networks, decide if social tools like Twitter, FriendFeed, Flickr, Brightkite, are for you, start blogging or podcasting. Whatever direction you decide works for you, the key part is to participate and give back as much as you can to the communities that help you build your brand.
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Yup, taxes are criminal and we need serious reforms. I've always said that if you want to see a tax revolt, make withholdings illegal and have Americans write a tax check every payday. They'll revolt for sure. You don't miss what you never had.
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