Sep 13, 2007 | blog
I’ve been talking with a number of people in differing areas of companies while drumming up consulting or contract gigs, and something is becoming very apparent. While there is a huge amount of misunderstanding regarding social media, there is also a growing interest in online professional networking.
What intrigues me is how the growing interest in social networking can’t address the biggest problem facing these tools in corporate settings. That is, the need to provide a business case that is benefited by these tools and technologies. Fine, sure, yeah, I know that there are many business situations that simply do not require new ways to do their jobs, but there are many other situations that do.
Communication is one of the obvious ones, but I remember a number of individuals who could not look past the continuing arguments of “its a time waster” or “it’s a security hole”. Sure, they can be that – but no worse than email. This problem and these arguments are as old as technology itself. No matter what the new idea/tool/concept is, it requires a new generation to prove it’s worth.
What we need to do to help foster corporate uptake of social media is to provide learning opportunities. This might be by sending articles addressing the professional and productivity aspects to key decision makers. It may also be done by providing “brown bag” lunches with an agenda of exploring online and hosted social tools. One could also use themselves as an example of how to use social media to leverage their personal brand within an organization – I think many of us are already doing that.
At any rate, I’m going to continue to look for those opportunities for companies to leverage new media/social media tools to their advantage.
Have you discovered innovative uses for social media in your organization?
Sep 3, 2007 | blog
I’ve been on a crusade of sorts lately, looking for unique voices in the blogosphere, to find more interesting and relevant content. In the process, I’ve been finding better ways to absorb the information I find.  Many of these methods are a change from how I consumed information in the past and I cover five of them here today.
First, of course, I’ve gone through and gotten rid of all the “dead” or abandoned feeds that added unneeded bulk to my daily Google Reader adventures.
Second, I’ve identified my top 10 all stars, and started visiting their blogs directly to read what they’ve written. This has been a huge improvement for me in getting their point of view on a more personal level, one of the biggest things that I felt I was missing in a feed reader. By the way, that original list of 10 has expanded to 18 blogs that I visit every day (but hey, that’s another post). Yes, it takes much more time than a reader, but these people’s work is important to me and deserves more time than a quick scan in a feed reader.
Third, I’ve started to “speed read” in Google Reader. The difference has been a boon to my information consumption because I no longer try to build each sentence from it’s component words & letters. Instead, I have been scanning each paragraph, using a visual recognition technique that constructs the concepts the writer is presenting. This has allowed me to reduce the time it takes to read the feeds in my reader and continue to add more feeds as I come across new & interesting sites.
This has not been easy, as we’re programmed at an early age to read every word, and then practice this function for decades. Of course all those years of traditional reading builds up a visual library of words & phrases that are more quickly recognized than mechanically assembling each sentence a word at a time.
Fourth, I’ve used the tagging feature in Google Reader to separate out the news feeds from the rest of the blog feeds. These news feeds I literally scan for keywords and quickly move on it they aren’t new, informative, or otherwise don’t interest me. The remaining blog feeds, I’ve also tried to tag specific to different genres like blogging, mobile technology, social media and so on. This way, I can either read the “river of news” of all my feeds from top to bottom, or just focus on a specific genre if I’m limited on time and need to prioritize my reading.
Fifth, the last thing that has been helping me is to perform a “quick glance” at the post in the feed to see if it is visually appealing before starting to scan the text. This quick glance impression of the post along with looking for the “meat” of the post in the first sentence or two quickly indicates to me if it’s worth continuing to consuming it. While this has backfired in some instances, I usually find the post again by another blog pointing to it, and I give it more attention on the second pass because of this.
So these are my latest methods and techniques to consume content faster and give me back a few precious minutes each day to use for writing, working, or relaxing. I don’t know if any of this is of value to you, but it’s how I currently handle a growing number of feeds.
Oh, and one last thing – three of my latest “top bloggers” jumped from “oh, this is an interesting blog” to my top list in less than a week – and I have my original 10 bloggers to blame thank for linking to more quality bloggers! 😉
Photo credit, austinevan
Aug 1, 2007 | blog
Hi all!
I’ve had the pleasure of working on a great new project with a number of really great people over the last month or two. The project is the new Personal Branding Magazine, in which I’ve been a contributing author, and I’d like to alert you to the premier issue which you can find here.
This new magazine brings together a number of great thinkers on the topic of Personal Branding, and is organized by Daniel Schawbel who writes the Personal Branding Blog. Daniel has been able to meld thoughts and articles from all corners of the Personal Branding world, authors like Guy Kawasaki, Chris Brogan, Rob Cuesta, Liz Pabon, Neil Patel, Lyn Chamberlin, Michelle Dumas, David Frazer, Charles Lau, and Scott Bradley.
The magazine will be published electronically on a quarterly basis, and all proceeds go to charity – the American Cancer Society. An Annual subscription is $12.95, and advertising opportunities are available for individuals and organizations (see Personal Branding Magazine site for details).
Jul 17, 2007 | blog
Shel Israel makes the point that blogging is normalizing, and I think he’s right on the mark here. The discussion among several bloggers is that blogging is “cooling off”, or becoming less popular. It may be true, but Shell posits the idea that there are additional social media tools and services that people are migrating to.
The social media webscape has changed in the last two years, not so much because people are becoming less enamored of blogging, but because of additional outlets. Micro-blogging services like Twitter (and Jaiku, Pownce, and Hictu) are making huge changes in the conversation. Social networking sites like the now-booming Facebook, or LinkedIn are bringing new ways to connect, network, and share in the conversation.
He points out that we all enjoy talking about the latest thing, whether its blogging, Facebook, iPhone or Harry Potter. Its what’s new that takes up a large part of the popular conversation and media attention. Many of us still use landline telephones even though we also have mobile phones. The analog clock is still popular even though digital clocks are abundant and easier to read at a glance. We still read newspapers despite radio, television, and the Internet.
Blogging is another medium that, at this point, is maturing. It’s entering that next stage, past fad, where it grows up a bit. Starts getting more respected, more widespread. The determined professional bloggers are what will emerge in the next months and years – many have been with it since the beginning, a decade ago.
As new technologies and ideas of new ways to communicate are developed, the conversation is naturally going to jump onto these platforms. Some will thrive, others will bust, but one thing is for sure. The conversation will continue.
Via: Global Neighbourhoods – Blogging. Not passe, just normalizing
Jul 17, 2007 | happiness
Happiness is requiring only a cell phone, laptop, Wi-Fi, and a coffee shop to get the job done.
