May 27, 2008 | blog
I’ve been doing a lot of local networking this past month & and have met so many talented people. With the exception of SOBCon08 at the beginning of the month, most of the events I’ve been to and people I’ve met have been local.
What I’ve found in this very busy month, has been a consistent mix of people from all sorts of industries and business fields all looking for new ways to connect with each other. The main interest these folks have, is to find better ways to connect with their audience.
The most fascinating part for me recently, is just how much talent there is right here in my home town. I’ve no illusions of Minneapolis being a center of cutting edge web 2.0 startups. However, there is a rich history of successful, community-oriented and customer focused organizations that developed here and still call Minnesota home.
That, in combination with strong focuses on healthcare, non-profit, educational, and retail markets makes it a progressive environment. Minneapolis has a diverse, knowledgeable, community-driven population of professionals that are looking to enhance their interactions with clients & peers. They’re engaged in improving their game and providing improved services to their customers.
It’s this excitement that I hadn’t seen until recently. The interest in making things happen is here, the knowledge to do it is here, and the determination to push boundaries is also part of this community. I’m looking forward to continuing to look for ways to make things happen, to find those talented individuals who share this vision. To make sure that they find ways to reach the right people with their ideas, and solve real problems that aren’t being addressed today.
Have you tasted the local flavor in your community? I urge you to get involved. Find a way to get yourself in the process, find how you can bring value and help build something for your community or customers. How are you getting things started in your community?
Photo credit: strange librarian
May 8, 2008 | blog
We live in age when anything is possible, at the touch of a button, or simply for the asking. The modern world is filled with tools and technologies that allow us to do amazing things. From communicating around the world in the blink of an eye, to reporting breaking news by the average person, to creating the perfect latte at home, our world makes things so easy.
It’s Easy
So if things are so easy, why are people not taking advantage of the tools and techniques available for networking themselves and building a better brand? Is the concept of reaching out to connect with like-minded or similarly skilled people that foreign to the average worker? Or is it the tools? Granted social networking and personal branding are not needed by everyone. Some people will, of course, simply shun the idea of publishing anything about themselves on the Internet, and they are welcome to that opinion.
However, if you’re at the foot of that corporate ladder looking up and wondering if it’s even worth it, you need to be thinking of how to position yourself properly. There are dozens if not hundreds of books on the topic that you can buy and use to build your brand. There is also a genuinely easy way to get started building the brand that is you. Be smart.
Beware the slip-up
With all the ways to interact and share your life online, sometimes it’s too easy to slip up. Whether you like using the pre-packaged social networks or you’re more of a DIY person and build your own. You need to make sure you are thinking about what people outside your social circle will see when they view your online presence. You’ve heard the stories of college beer parties being posted, or inside jokes traded with online buddies. These are some of the things that can be found months or years later.
So don’t let your reputation, your brand, be so easily tarnished by easy mistakes. Also, think about the tools you use to network. We are lucky to have so many tools at hand to build that brand and network. Choose the one(s) that best match your goals, message and style. Whatever you do, don’t hesitate to get started. Perversely, that is usually the most difficult step in the process.
Photo credit: spackletoe
May 7, 2008 | blog
Do you, or does someone else? There is some growing interest in the Personal Branding space on scenarios of people with the same name. I was fortunate enough to have a great conversation on the topic with Kristen King of BizChicksRule which she turned into What if Your Name Is Jenna Jameson? Personal Branding and Owning Your Space.
Now I was trying to figure out how to write a post with a reference to a porn star, but Kristen was able to do so in a really professional way. For anyone looking for tips on dealing with people sharing Google juice with another person, you need to check out her post.
Bigger Picture
This also brings up the broader question of Personal Branding itself. As you work to establish your brand, even a unique name, are you using the tools that available to you? There are many ways to promote your brand, but you need to act early and hit everything available. If you’re starting out building your brand, you need to be aggressive in going after the online properties that will not only represent you, but protect you from interlopers. Either intentional or not, you don’t want someone with the same name from encroaching on your brand.
Don’t Get Lost
As for the photo above, it shows two problems.
- There is very little on either can to make it obvious at a glance as to which is which. You really have to pay attention to get what you were looking for.
- There is nothing interesting to draw in a potential customer or lead. Blah! If this was your brand, you’d get lost in the crowd. Believe me, it’s getting crowded out there.
When building your brand, you not only need to own your space, but you need to capture that which makes you special and valuable. Otherwise, who cares if you’re sliced beets or sliced potatoes?
Apr 10, 2008 | blog
I want to see you succeed!
It’s that simple. I want to see people rise to their full potential and reap the rewards of their efforts. Why more people don’t work towards their goals rather than their employer’s is confusing to me. So in this post I’m going to share a few thoughts that I hope will inspire you to leverage the most important resource in your arsenal: You!
Security
It’s comforting to have a secure job, one that you can count on being there a month or a year from now. However, without careful planning, you can easily get trapped in the mindset of climbing the corporate ladder. I should take a moment and admit that it’s not entirely a bad thing if it fits your career plans and life goals. I also believe that in many situations it reduces your chances for personal success.
The Matrix
Often, I like to compare the corporate environment to “The Matrix”. Companies do provide a framework for people to not only produce for the company, but to move forward as well. Good companies know a bit about this and work to change that perception. They create an environment that is safe to share ideas. They build teams. They help people grow in their careers. They reward hard work. They also make it easy for a person align their personal goals with the company’s. For the most part that’s good, but it also tricks the employee into believing that they key to the success of the team/company. That is what makes it hard to work towards your agenda.
Awakening
At some point though, many people come to an awakening. They realize that there is nothing more to learn at a given organization. People find that their “secure” position at “the company” has become too easy and has actually become detrimental to their success. They figure out that they’ve been working towards the company’s agenda without much regard for their own. Even if your ultimate goal is some “Chief” level corner office – you still need to have an agenda of your own and work towards it aggressively.
What’s Next
Start thinking of where you want to go in the future. Find your specialty and start working on how to capitalize on it. Odds are that you’ll identify something that you are passionate about. Look around in your current job, watching others to find out what skills you still may need to acquire before going out on your own. Make sure to have a support network of friends and associates that you can offer suggestions and answer questions. Prepare to have money put aside to live off of while getting going. Don’t burn any bridges – that former employer may be a prospective client at another time.
You
Where are you in your career? Have you made a move, planning to do it sometime in the future, or content in where you are? What can you share with others to help them succeed? What is your next move?
Photo credit: true2source
Apr 9, 2008 | blog
These public bitchfest’s by the supposed “A-List” really need to be taken offline. This crap has filled my RSS reader for too long – I want to be reading real, valuable, useful information from these “thought leaders”, not this drivel. If you can’t share an opinion in a way that adds value – why bother?
I haven’t bothered to read up on the current brouhaha involving Loren Feldman/Mike Arrington and Shel Isreal because I really couldn’t care less. The result is that TechCrunch has less value today than yesterday, and I now know that I’ll not even bother to stop in at 1938 Media. I’ve got better things to waste my valuable time on.
If you’re wondering when blogging will overtake MSM, you’ll first have to get the leading online “publications” to stop acting like 10 year old playground bullies. Until that happens, and people working on high-profile sites start acting like real professionals blogging will remain a little Gen-Y pipedream.
There – I feel better now. 😉
