Aug 16, 2010 | blog
We’ve talked about this before. Employees taking steps on their own to induce change into an organization, to better serve the customers they interact with. We’ve talked about this before, though probably from a corporate perspective rather than a personal one. Let’s make it personal.
Most agents of change have historically bent the rules. These people found new, simpler, or better ways of doing things. They didn’t hesitate to take on the leadership role (taking initiative) to make things happen, often without asking for permission or direction ahead of time.
Taking risks and bringing new ideas or technology into an organization can not only be challenging, but can potentially put your job in jeopardy. Below I list 5 things you can do as an agent of change in your organization. Be aware, however, that doing some of these things may violate the specific policies in your company, and that these are simply examples of what has been done by other people in other situations where they acted as Rogue Agents.
1 – Build Your Own Brand
One of the most important things to do first is be aware of who you are and your passions. Sometimes it helps to have a brand or package to work with before you start working with someone else’s, and what better one to start with than your own? Build your personal brand, and establish who you are first.
2 – Gain Access to the Tools
In order to stay on top of industry news (your own and for the social media “industry” of ideas & tools), you need to be connected. Many companies have fairly open access to information on the Internet, and some have unfettered access to social media/networking sites. If this isn’t your situation, bring your own access! Use a 3G modem to connect to the Internet without pesky firewalls and policies in the way. Ultimately I’d suggest bringing in your own laptop to do this with. In any case, you do have a smart phone don’t you? 
3 – Experiment, Learn, Share
Try everything that looks useful! Most tools don’t fit the needs of your organization, or yourself for that matter. The lesson here is that learning what tools are good for what tasks is what’s important. That way, you can properly identify a tool/service/solution for a given need. Remember to share what you learn!
4 – Get Involved
Find something your passionate about or good at. Participate in the forums, groups, meetups, or online discussions. Let people hear your perspectives & ideas, and listen to what they’ve got to say (you’ll likely learn a lot). Let other folks in your organization in on some of the discussion & groups that are of value to your company’s product or brand. Share the knowledge, and make sure that you’re recognized in those groups as a thought leader.
5 – Become a Knowledge Expert
As you work on your personal brand, and learn the concepts and technologies that make up what social media is, you will start establishing yourself as a knowledge expert. Mostly this means that you’re sharing interesting ideas and knowledge that help other people succeed. This in turn is something that people will recognize about you, and that’s what the personal pay-off is going to be for all the time you invest in being a rogue agent. It’ll help you be a better you as your career unfolds, and you can bring your specialized, demonstrated skills to future clients.
It goes without saying that the items above are examples of what some people have done at different organizations in the past. What worked for them may not work for you or your organization. Be smart in what you’re trying to do – changing an organization to better itself for it’s customers is the right thing to do, changing an organization simply because you don’t like their policies isn’t.
Photo credit: Roguestar by Jeremy Brooks
Apr 14, 2010 | blog
One of the many things I’ve been working on lately is perspectives. Both mine and others (I hope). When you’re working on introducing ideas and concepts into an an environment that hasn’t had a lot of change, you get a lot of resistance.
That’s nothing groundbreaking, but I think it goes without saying that there are many perspectives and perceptions that people view their world and the things that make up their work. Introducing new ideas is a challenge not because people are resistant to learning, but because the change that it brings is disruptive.
Social media is disruptive, of course, that way. It’s not necessarily that there’s something new, but that it requires attention, time that many folks and businesses don’t feel they have. Running the day to day of businesses, putting out “fires”, planning for the future, launching new product, finishing a tight-deadline project, these are the things that people are dealing with in businesses of all sizes.
So, it’s kind of hard to expect management and staff stuck in the middle layers of an organization to jump up and down and get all excited about having to deal with something new. Yet, this layer of any organization needs to be included in change, they are the ones who can make the most of change. They’re the ones who understand their area of the business. Consider them hundreds or thousands of SMEs that understand how that part of the business works and what it needs.
Understanding their perspectives on the organization, change, and the job at hand is another part of the puzzle needed to implement social media behind the firewall.
Behind The Firewall is an ongoing series of blog posts, Twitter chats and more. Created and lead by Arik Hanson and Rick Mahn, these discussions explore the world of the social web inside companies & organizations, “Behind The Firewall” if you will.
Mar 17, 2009 | blog
It’s been an interesting week or so. I’ve again learned that my perception of social media is just one of many interpretations.
What is this socialization of media anyway but a simpler means of collaborating upon work with peers from differing backgrounds. Social media, really, is a movement and not technology. The technology and tools are simply enablers.
While we explorers of social media out on the Internet talk about transparency, and openness, businesses are struggling to figure out how to get involved but be able to balance all the parts that are important to them. Some will say this is the problem, that there are too many layers in your average corporation that get in the way.
That may be true, but we also have to remember all the parties involved in that corporation we like to lump in with so many others. The needs of the shareholders, the responsibilities to the consumer, proprietary technology or processes, responsibilities to it’s work force, legal liabilities, risk of damage to a valuable brand, and the need to be a good corporate citizen.
These are all things that an established organization needs to take into account, and it doesn’t even begin to touch on internal power struggles and political plays, or the resistance to change that the majority of corporate workers embrace. One look a the newspaper industry in the United States can give you a glimpse of the worst-case possibilities of all this. They recognized the need for change too late, but your average corporation isn’t quite as blind as that, they just have a lot to juggle to be able to come to the table to play the game.
So as we compare decades-old companies to a couple year old startup when it comes to participation in social media, it really comes down to perceptions of what’s right and what’s wrong.
What’s your perception as you work with older organizations under the theme of social media?
Photo credit: Ezu
Feb 11, 2009 | blog
Sorry, but that’s the truth. If you’re afraid of sharing your opinion and letting the online world catalog and categorize you, then you’ve already lost the edge. The realities of future (read: today) is that you need to be an active part of your industry or genre, or you lose out. Want that corner office? Then get out there and prove to folks that you’re the person for it.
To be an active participant and be considered for advancement as we move into the future, folks are going to be looking to find out about you. If they perform several searches online for you and find nothing… well, what does that speak of your accomplishments? Yes, references and a call to previous employers is important, and prudent. However, if folks just can’t find out about you outside of work, or what your passions are, or what your opinions are – it does allow them to form an opinion about you.
Feb 9, 2009 | blog
We had an interesting discussion around the lunch table the other day regarding many aspects of the current economy. From the mounting job purges of too many large companies and what it all means to us the average person.
Really the discussion came around to how the traditional exercise of searching for a job is changing. There were three of us at lunch today and, not surprisingly, there were three different perspectives and understanding of the process in an environment that we all find ourselves in.
Here is where the differences in age come into play. Among the three of us around the table, there was about a decade from the youngest to oldest. The perception of how best to position oneself in today’s market was probably best understood by the younger two of the group, with the oldest standing fairly firm to the notion that job search and how you go about it hasn’t changed much.
Really, the truth is that it depends on the job you’re looking to get. Calling it a job to begin with is part of the problem, as anyone looking for the next job should really believe that they are looking for the next step in their career. Following the old, tried and true methods of mass mailings, cold-calls, and relying on a headhunter finding you may still work, but one wonders for how long?
Instead, following the example of many an enterprising young millennial may actually be your best bet. Maybe everyone doesn’t feel up to posting videos of themselves on YouTube, or spending hours on Twitter, or the many other social networks. However, at least a full LinkedIn profile, and even a Facebook page, so folks are able to find you, may be in order.
The point I suppose I’m trying to get to is that change has already taken place in the area of job search & career placement; and the sooner you understand that the easier it’ll be to prepare for the next phase of your career. This is as true for seasoned corporate veterans as it is for the new college grad looking to jump into the fray.
It’s time to manage yourself into the next career change rather than falling into it.
Photo credit: ChrisB in SEA
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