May 8, 2008 | blog
We live in age when anything is possible, at the touch of a button, or simply for the asking. The modern world is filled with tools and technologies that allow us to do amazing things. From communicating around the world in the blink of an eye, to reporting breaking news by the average person, to creating the perfect latte at home, our world makes things so easy.
It’s Easy
So if things are so easy, why are people not taking advantage of the tools and techniques available for networking themselves and building a better brand? Is the concept of reaching out to connect with like-minded or similarly skilled people that foreign to the average worker? Or is it the tools? Granted social networking and personal branding are not needed by everyone. Some people will, of course, simply shun the idea of publishing anything about themselves on the Internet, and they are welcome to that opinion.
However, if you’re at the foot of that corporate ladder looking up and wondering if it’s even worth it, you need to be thinking of how to position yourself properly. There are dozens if not hundreds of books on the topic that you can buy and use to build your brand. There is also a genuinely easy way to get started building the brand that is you. Be smart.
Beware the slip-up
With all the ways to interact and share your life online, sometimes it’s too easy to slip up. Whether you like using the pre-packaged social networks or you’re more of a DIY person and build your own. You need to make sure you are thinking about what people outside your social circle will see when they view your online presence. You’ve heard the stories of college beer parties being posted, or inside jokes traded with online buddies. These are some of the things that can be found months or years later.
So don’t let your reputation, your brand, be so easily tarnished by easy mistakes. Also, think about the tools you use to network. We are lucky to have so many tools at hand to build that brand and network. Choose the one(s) that best match your goals, message and style. Whatever you do, don’t hesitate to get started. Perversely, that is usually the most difficult step in the process.
Photo credit: spackletoe
Apr 22, 2008 | blog
Sometimes it gets too easy to look for that “easy button†in the social media landscape. That all-powerful, easy to use, fast, tool that lets us quickly grow valuable & worthwhile relationships with fellow social media explorers. I say “explorers†because there are no real experts in social media, but there are many knowledgeable people who advise and recommend strategies.
The reality is that there is no such thing as an “easy button” of course, but there are several valuable tools that we can use. Among the most flexible and productive is the venerable blog.
A blog is one of your best investments in time for creating a social prescience on the web. Instead of canned pages, color schemes and applets that don’t represent you very well on platforms such as MySpace or Facebook – it’s you who gets to create the content. You get to decide how to present ideas, talk through your points of view and explain things. You also control the type affiliated content (ads, guest writers, etc…) that is published alongside your message.
A blog has the ability to connect to all services and tools that you’re currently using. In fact, a blog can be the portal to all things you on the web and help people get to know your story better. Think of how powerful that is. Instead of a service suggesting what “associates†or “related content†to readers, you have control of it.
Sure, a blog is a bit of work. There are no two ways about it. However, for many people, once you’ve got it set up, there is very little maintenance to do – just write and publish. Add a few links to your other social media/networking tools (Twitter, LinkedIn, Xing, Plaxo, FriendFeed – whatever) and keep up on blogs from similar bloggers or friends.
I can’t stress enough how much keeping control of your own content reflects on you – call that part personal branding. The important part is being able to publish your thoughts and comments in a place that is uniquely yours and not lost in someone else’s idea of social nirvana.
What’s your take? Have you taken the jump and started a blog, or are you content with the services that others provide?
Photo credit: Jill Greenseth
Apr 16, 2008 | blog
Are missing what’s right in your backyard? Many “social media” types (explorers I like to call them) are connected with peers across the country and around the world. That’s great! Connecting with people from different places, with different views is great way to learn new things and discover new possibilities.
What about the people in your city or neighborhood? The people in the lane next to you commuting to and from work, in the grocery store, at the ball game – these people are part of your local economy and community. You know, the one that affects your daily habits and your local career opportunities.
Are you connecting with this group? How many fellow Twitter users are there that you could be sharing info with? What common values and ideals could you leverage with them to do something bigger, something better? Have you looked for these folks, met with them, had coffee with them?
Now’s your chance to change that. Who says you aren’t the one to get the ball rolling? Search Twitter, LinkedIn, Facebook and the like for your local area and start making some local contacts. Seek your neighbors out, and find what interests them. Is there business opportunities, or civic needs, or groups aligned with your faith? Get out there and connect with these folks.
Even if you’re in a more rural area, getting to know fellow “social media explorers” in the area can allow you to plan. Going from a small town to a big-city meetup may be daunting alone, but if you’ve got a local group to share the experience with, it can become more fun.
Some of the things you can try for very little time and money invested is a Twitter meetup, or a Social Media Breakfast, or simply let people know where to meet for coffee. So get out there and network on the local level, there is bound to be social media people in your area thinking about the same thing.
If you have organized, or are thinking of getting the ball rolling, what ideas have you come up with? What have you tried that works or doesn’t work? Let’s share our ideas and experiences with others to make future networking better!
Photo credit: Kecko
Apr 1, 2008 | blog
I’d like to let my fellow SMBer’s in Minneapolis & St. Paul know about the next SMB-TC event! It’ll be held at the Caribou Coffee in Roseville, just off Snelling Ave. They’ve got a dedicated conference room that may be more conducive to being able to talk with everyone, working WiFi, and great coffee.
Although the room is smaller as it holds ~12 people or so, I think it may let us have better ability to talk without having to play musical chairs. I’m interested in all feedback on this one as I’m going to try to find a similar, larger venue for the May event when we may have some folks from out-state MN join us! So if you can’t make this one, I hope to have the details for the May event all figured out in the next week or so.
You can sign up using the Upcoming Event page: http://upcoming.yahoo.com/event/467223
Feb 28, 2008 | blog
FriendFeed just made it on my browser’s link toolbar. Why is this important? Because, it delivers on the promise that Facebook seemed to offer to me, but was not able to deliver (like many social networks). Easy interaction with friends with the ability to simply share relevant information.
I can give you a laundry list of what’s wrong with Facebook from my point of view, but I’ll instead share the big secret of FriendFeed for me. Feeds. There’s more – it’s the way you use the feeds. It’s not another feed aggregator, it’s a tool that lets you bring feeds from your various online profiles and share them with friends. Yeah, sure, sounds like a “lifestream” right, and yes, you can do that with Plaxo Plus.
However, FriendFeed is different in that, like Twitter, you can view a combined stream of your feeds and your friend’s feeds. Within this feed, you can comment on anything – it’s fantastic as a conversation starter. You can see what other people have said about a post, a link, a picture, a news item, etc… whatever someone has happened to share in a feed.
I can’t describe it much better, like Twitter, FriendFeed rocks. Kudos to Louis Gray for really bringing attention to it. You can find my FriendFeed here.
Anyway, it’s made it’s way to my toolbar – which means it’s just one click away and not buried in a bookmark menu (like others). It’s that addicting useful.
We live in age when anything is possible, at the touch of a button, or simply for the asking. The modern world is filled with tools and technologies that allow us to do amazing things. From communicating around the world in the blink of an eye, to reporting breaking news by the average person, to creating the perfect latte at home, our world makes things so easy.
