Oct 10, 2009 | blog
Sometimes I get tired of telling the same story, but very often, that’s exactly what it takes to induce change. That change is the very root of social media and its associated tools, networks, and concepts. Since everyone learns at a different pace, and in different ways, it becomes necessary to relate the concepts of something new, multiple times.
Take the many layers of an organization for example. You have the executive level, the management level, and the worker level. There are several variations on these, some unique to different industries and professions, but bare with me for a moment.
Each of these levels requires the same information to be related in different, unique ways. Sometimes it could be adding or removing detail, in other cases it might be exchanging case studies to make the point more relevant to the person listening or reading. In any case, being able to read your audience and recognizing how the recipient needs to digest the information is part of the puzzle of a good communications professional.
This is but one of many skills the social media professional needs to have in their toolkit, and goes back to being a multi-disciplinarian, what our grandparents used to call “a jack of all tradesâ€.
Photo Credit: Mykl Roventine
Aug 28, 2008 | blog
It’s a new field where there are no experts; no real training for classification or certification, and it’s difficult for folks participating in it to explain how it works. It’s not a lawless field where anything goes, but the cowboys still roam the prairie where social media grazes. Christopher S. Penn describes the problem and the process quite well in his post How to Become a Social Media Expert, comparing social media to the nuances of martial arts training – pretty good analogy in my book.
Since there are no real experts with years of schooling and experience, how does a company find a community manager? Heck, how do they determine what they’re looking for – most companies really don’t even know exactly what they need. Several are starting to here “community manager†more in relation to social media, and I suppose it does make a bit of sense to the average hiring manager.
As I’ve been looking around in this space as a consultant myself, I’ve noticed a bit of mislabeling, and misunderstanding of what these positions do. They can range from being a glorified forum moderator, to the public figurehead of the company in social media circles. The vagueness and inconsistency is frustrating to both those looking to move into these jobs, and the companies who realize they need someone to fill this indefinable niche they have.
Normally, a company would hire a consultant to help define the needs, address the process, and sometimes assist in filling the role. The problem though is… aren’t consultants experts and there really aren’t any social media experts? Catch 22 huh?
Some firms are looking internally and finding candidates in their existing staff. This could be anyone from marketing, to information technologies, to human resources (and beyond). Sometimes it’s easy to get noticed and get in front of the right people. Other businesses are going for the big guns and hiring out consultants from the A-List to assist them in their social web endeavors.
At least, several of the A-List actually have participated in building, shaping, and forming the concepts of the social web through the work of Cluetrain and their own pieces through the years. This is a great place to start, even for organizations with small budgets – many of the thought leaders in social media give away really good information for companies to start from.
So in this nascent “industryâ€, there is confusion on both the side of organizational need and individual growth in social media. The next step for those mastering the dark arts of the social web is to be bold, go forth, do good things, and prove that you have the vision and understanding. Both to the founding concepts of Cluetrain and to the fiscal responsibilities of corporations that want to participate in, not control, the message.
Photo credit: .mw
Jun 1, 2008 | blog
One of the toughest things for bloggers starting out is staying on topic. The free-form aspect of blogging, of having a public soapbox of sorts is the desire to start talking about just about anything that comes to mind. Actually, I’ll contradict myself here for a minute and say that doing just that is good for bloggers, and should be done before you pick a blogging genre to dive into. Heck, you can find my first three blogging attempts here, here & here.
Once you find a topic or genre you are passionate about, it’s really important to remain true to that area of interest. There is a wide range of things to write about in your genre, so you shouldn’t need to try to combine two disparate topics. Trying to write about bicycling and fudge making for example just wouldn’t make a lot of sense.
It’s also hard to find topic ideas that consistently cover new areas or explore more detail on a regular basis. That is the more difficult part of blogging. Finding the topics that don’t seem to be repeating previous ones or feeling that you’re writing to too low an interest level. It’s easy to second guess yourself and simply not write because of it. That seems to be a common affliction too many bloggers, even one’s that have been blogging for awhile. 😉
A tip to combat that problem is to simply sit down for an hour, even 30 minutes, and brainstorm on things you want to talk about related to you topic. Do it once a month and reduce it to a reasonable number to accomplish in 30 days for your schedule and genre. One of the tools that I’ve recently been introduced to is mind mapping. There are many online and software-based tools to accomplish this, but it can easily be done with pen & paper to great affect for the needs of most bloggers. Starting with a central topic or theme, you can quickly map out interconnected ideas and develop an outline of topics very quickly. Highly recommended.
Since there are many different perspectives on this, I’m interested in yours, what would you add to this?
Photo credit: gaurang
