Sep 17, 2008 | blog
A Twitter friend of mine recently, jokingly, chastised me for a post some time back about not needing Twitter and social media. That caused me to finalize a few thoughts on the topic and inspired this post – thanks DV!
On that topic, lots of folks do it every day, and yeah they do quite well. In fact, most folks live without the Internet every day and do quite well. So what is it about social media that so entices and enthralls the social media mavens out there?
Since late last year, I’ve been struggling with a number of items about social media that don’t seem to have a purpose. The current phenomenon of "social media" is more a reflection of the growing social awareness of generation X & Y than of anything else.
It’s true that the web 2.0 technologies have empowered us in new and exciting ways, allowing us to further explore new ways of doing things, and exploring new opportunities. The growing social awareness is bringing the idea of friendship and community back into lives that may have been spent focusing too much on work or single-minded pursuits.
Personally, I think that the modern urban psyche is longing for more social interaction, and pushing people to explore new methods for interacting. I believe this to be the root cause of the interest in social media, spurred by the ideas, near ubiquitous high-speed Internet connectivity, and cloud computing software technologies that allow for rapid development and deployment.
It’s this combination that makes social media what it is. Mostly the "media" part is the tools; networking, IM, photo hosting, video, podcasting, web conferencing, sharing, bookmarking… these are just things that allow us to connect the way we do – tools our parents and grandparents did not have. The social is what I talked about previously – that the maturing generations that have been exposed to computing and world-wide networking technologies have new ideas of how relationships can be built.
Still there are millions more who simply don’t need these tools and these technologies. The social part for them still exists because they always have been social. Participating & building their community is just part of their lives. Sure the Internet can add value – but not in the ways that social media technorati get value. For them it’s about news or entertainment, or simply ordering something that they can’t find locally. That’s the value for them – and that’s a good value.
Photo credit: AlvarocK!
Jun 2, 2008 | blog
It’s been awhile since I’ve written a post on corporate blogging, and I thought it was high time to continue what I think may become a series. The needs of many companies are little different than the needs of an individual. However, the process in which most should approach blogging is as unique as the organizations themselves.
For the most part, it’s like most other business decisions. Decide what the purpose is and what the organization expects to achieve by doing it. Many businesses are not ready to use social media on external facing systems to engage customers. Some are almost ready to use it for internal continuous improvement processes that engage their employees. Both these models require that the organization accept negative feedback along with the praise, and that is a very bitter pill to swallow for anyone – businesses or individuals.
If you are an agent of change in your organization and are trying to figure out how to approach the business with a blogging or social media proposition, you need to understand how to present the idea. It’s not unlike trying to sell a new business strategy.
Here are a few tips on preparing to present blogging or other social media ideas to your company:
- Learn about social media by participating personally
- Research similar companies in size and target market to see how they’ve used social tools
- With these learning’s in mind, determine if it’s the right time for your company to invest in social media. Is the climate right, are they receptive to new ideas, are they looking to improve service?
- Identify areas, or even departments, within your company that could benefit by using select social media tools. Be specific about the benefits. Understand the negatives.
- Write a simple overview to capture these things and provide a structure for you to build a case for using social media to augment the business.
- Have samples ready to demonstrate, and be able to talk about how these new tools and ideas help solve real business problems.
There are many ways to pursue social technologies for your company, and many tools, services, and software to choose from. What works for one company, doesn’t always work for the next. Keep looking for the right fit, not necessarily the biggest, or most well known of them are best for your business.
What successes have you had in bringing social media to your company? Does your company actively engage in the social media space? What can you recommend to others who are exploring these tools for their company?
Photo credit: juhansosin
