Personal Branding Magazine Issue 7 | Discover Your Brand

Jan 27, 2009 | blog

Personal Branding Magazine - Volume 2, Issue 3Yep, it’s time for the next issue of the magazine that can change your career: Personal Branding Magazine.  I’m quite proud of the work that I’ve contributed to the magazine, and want to send a personal thank-you to publisher Dan Schawbel for putting together a great magazine in every issue. So please check out the latest issue – I hope you purchase a subscription as a large portion of the proceeds go to the American Cancer Society.

Personal Branding Magazine Volume 2, Issue 3 focuses on the first step of the personal branding process, brand discovery.  Many people rush into personal branding, without first taking precious time to discover who they are and what they want to do for the rest of their lives.  In this issue, we expose how to unlock your true potential, unearth your passion, acquire the necessary skills and how to set achievable goals.  We’ve interviewed some of the leading businessmen, such as Marcus Buckingham, to help you with your own personal development.

Features:

  • Focus on Discovering Your Brand
  • Interviews with Marcus Buckingham, Marshall Goldsmith, John Assaraf, Tim Sanders, and Gurbaksh Chahal
  • Full paid issue (available February 1st) with 24 articles covering personal discovery and related topics
  • Free sample issue with 6 articles, including how to Use The Internet To Discover Yourself, and SEO for Brand Discovery
  • Join us on Facebook!

Video note from publisher Dan Schawbel:

Happiness CCXC

Dec 31, 2008 | happiness

Fond memories, and a review of things I’ve learned during 2008 are on my mind.

Interesting how people plan for the new year

Dec 29, 2008 | blog

I’m catching up on feeds and have run across a number of posts and articles on personal plans, goals, or predictions for 2009.  It’s a good exercise, and one that I’m working on for this week as well.

However, I’m amazed (nay, dismayed) at the number of people who either do not understand what a goal should be or at the goal that they’re fixated on. Especially in relation to blogging.  There are a number of great posts around outlining what people are planning to do, but I’d like to see folks really focus their energies when writing them.

For example, I’ve seen a number of people taking about increasing their blog posting schedule, or about getting 100, 200, 300 RSS readers, or hitting 1,000,000 page-views.  This doesn’t tell me what they’re purpose is, however.  It doesn’t tell me why I should come back tomorrow to read a post. It doesn’t tell new readers why they should spend time reading their blogs.  This is simply a lack of understanding of what makes a good blog – in short, numbers don’t count. It’s about the quality of information rather than the numbers of clicks you can run through Google AdSense.

Another theme I’ve seen in some of these planning post for the new year are more lower-level task specific items rather than broad visionary goals for an individual. New or casual bloggers who are interested in growing their blog should look at things that bring value to themselves and their readers.  An example of this would be something like "Revise and rejuvenate my blog’s theme to reflect it’s focus, and for easier reading" would be better than simply wanting to "get a new blog logo".

These more far-reaching goals help us stretch outside our comfort zones for the year.  It gives us something to strive for, something to attain… hence "goals".  I hope more folks take the time and really go through a good personal growth exercise for 2009. It doesn’t have to take long, and if a person allows themselves an hour or two to really think about what they want to accomplish in one year – and what just may be possible in one years time, they may surprise themselves and really accomplish more than they think they can.

So good luck to you on your goal quest for 2009! Watch for my 2009 goals post in the next day or so.

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