Why local events rock

Events are fun. Events are just meetups with a bit of structure. As I’ve been hosting social media breakfasts here in Minneapolis & St. Paul, I’ve been thinking a bit about what makes these types of events worth attending, what makes them special.

It’s really the people that attend. Folks from many different industries, genres, interests, and backgrounds make up the mix. The varied group is a sampling of the total social media population that we interact with online. This group is made up of the early adopters of their respective industries. They lead the way and help guide their industries or groups in the use and exploration of these new ideas and technologies.

Events are also great places to network. With such varied participants, people get a chance to meet and greet. They get to talk with people they may want to (or need to!) do business with. It’s a chance for folks to build their network in the offline world and be able to do that most important aspect of networking. Look someone in the eye, get a firm handshake, and really evaluate them in person.

It does matter. Especially for local events where you need to have that network of folks that you’ll work with or look out for. You share your community with them. Your kids grow up in the same environment and what each of you do and how you participate matters to the outcome of it all. It matters.

Another aspect is simply meeting people who do the same things you do. Explore the same spaces you do. You can learn a lot, not just from each other, but from talking about how you do things. It triggers new ways of thinking of things, opens new doors to everyone involved. That induces change, and change is an exciting ingredient in life.

Good things, good habits, in moderation

So it’s been a great day here in Minneapolis this Friday. Got a chance to know a few folks from the office better – that’s a good thing. Got to spend a nice evening as a family this evening – that’s a good thing. Made myself write a little bit – and that too is a good thing.

What will be more interesting is if I can continue to write a bit this weekend. That’s my plan, and I think it’ll be worth the time invested to get back to blogging, which I really do enjoy. It’s bothersome that I ever let myself get off track and worried that I wasn’t writing what people wanted to read. Wrong thing to worry about, I know.

What is or was wrong was to allow myself to get sidetracked by too many side-shows on the social web. It’s a great time-sink to explore the latest & greatest. Fun too! However, it really is a delicate balance of habits, and knowing when you’re spending too much time on any one tool, network or site is key to gaining the strengths of those sites and leaving the weaknesses behind.

What’s the answer to it all? Moderation. Just like enjoying a nice adult beverage, it’s only enjoyable in moderation. Also, you get the chance to explore and learn things more in-depth and find how they can augment your life positively rather than simply taking up time just to update statuses and read walls.

So take a break from Facebook, lighten up on your twittering, take a walk and bring only your thoughts with you. You’ll learn a lot more than what folks are doing right that moment if you can let yourself take a breather.

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