The More You Share

Aug 12, 2010 | blog

'Trees In Scotland' by Andrew CrummyOne of the most amazing things I’ve experienced in the past decade of social media is the aspect of sharing. From the first time I read Cluetrain to the current place it takes in the multiple buzz word lexicon of social media – sharing is a central pillar of social engagement.

For many of us today, sharing is an easy exercise. Cut & paste a link, click a share button for a photo or embed a video in a post. We take it for granted… it’s easy!

For those getting started, or for businesses both large and small, sharing is not as clear as one would think it is. Businesses may worry about ownership of content (copyright) issues, or the context of the content they’re sharing and how it reflects or impacts their brand and reputation.

Individuals may have similar concerns, and might have trouble understanding the technical “how to’s” of proper attribution or embedding of HTML code. But that’s what the seasoned folks should be, and are, helping with – that’s a lot of what we share.

Back to sharing itself though.

As online social engagement grows with mainstream participation, people and businesses gain more from sharing than we initially realize. Giving back to the community has always been a cornerstone of corporate responsibility, and participating in online communities is easier and more cost effective than in the physical community.

Offering up tips, tricks, ideas, solutions, trials, samples, free product, services and more helps build community and reflects on individuals and brands in a positive light. Who doesn’t enjoy or respect those who are helpful? That’s not the same as giving things away simply for favors, that has it’s place in brand building, but not for community building.

Many will call it the “pay it forward” method, and indeed giving back to your community is crucial to the health of that community. It motivates others to do the same and thereby provides a basic, common knowledge to the community that benefits the whole. In the end, ideas are shared back to you or your business that you might otherwise not have thought of.  And that’s always a good thing.

Photo credit: Andrew Crummy

Giving It Away

Aug 6, 2008 | blog

Part of what made the early and current social media crowd important to me, has been the willingness for folks to “give it away”. By that I mean all the ideas, tools, and techniques that are used and talked about on the social web. This post itself is inspired by the very concept of sharing and giving ideas away as the title comes from Chris Brogan’s 100 Blog Topics I Hope YOU Write. During one trip nearly a year ago, he gave away 100 topic ideas, offering them up for folks to expand on.

That is an example of what I mean. One guy has time on his hands and wants to share his ideas, knowing that he may not have time to write about some of the posts he’s thought of. There’s more though. The bulk of social media to date is based on giving away something. Whether it’s ideas, or stories, or comedy, or podcasts, or how-to’s, or videos, the interest in sharing in this new media venue is what makes it all so exciting. Sure, it’s going to change – you can already see that happening – but it’s the folks who’ve started it, and those that follow the same ethos that make it exciting.

As this medium evolves as a method to connect and interact with clients and customers, it will become more commercialized and controlled. At least, there will always be attempts to control it. We believe at this point that most attempts to control the social web will fail – we’ll have to wait and see if that turns out to be true.

Mostly, I enjoy the idea that through all the years, through all the social and political change, through the technological changes, that we still value social interaction as much as our grandparents. It’s the satisfaction that through the years, the desire to share tips and things we’ve learned with folks doesn’t change. That people are quite happy to share and “give it away”.

Photo credit: mdezemery

Thank you to Chris Brogan for giving away some good blog topics. Occasionally dip into those 100 ideas to see what I can come up with.

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