Sep 25, 2009 | blog
Sometimes it’s the simple things that we overlook the most. For Personal Branding, this is occasionally the email signature. If you look over the most frequent and pervasive communications tools we have, email is still a top contender for the vast majority of folks.
With that in mind, anyone who has built a specific brand for themselves or for companies that are very brand aware, a custom email signature should be a “no brainerâ€. I’m surprised at how often folks tend to forget about this most basic of branding options. An email signature doesn’t have to be overly complex, or designed by a professional designer, though these are sometimes options.
On the simple side, just having a standard email signature in plain text can do wonders. It can have the basic contact information, including social network URLs if that’s desired. This works equally well for corporations as it does for individuals. For a large organization, it can allow for different telephone, cell, and fax numbers, but keeps a consistent layout and message to the recipients.
For more advanced or adventurous users, the ability to utilize HTML formatting and images makes for very impressive and robust brand statements. Going this route also allows for a picture for individual email accounts as well.
I’ve also found that having more than one custom signature is a plus. The number of sigs I use changes during the course of a year, but there are basically two that I use. One for personal emails and one for business emails. The personal one is quite simple, as I’m corresponding with people that already know me well and don’t need a constant reminder that I’m so-and-so.
The business signature is more professional and has contact information for practically any way a person can find to interact with me. Variations on the business sig for me range from the company I work for, a sig for “Social Media Breakfast†related emails, and a personal business sig. This allows me great flexibility to communicate specifically what I’m representing in that email.
Whatever route you choose to go, don’t hesitate to create your own customized email signature. Use your favorite search engine using “custom email signature†and you’ll have a number of options to help you through. So don’t leave this “low hanging fruit†on the tree – go get your sig together today.
Photo credit: darque9
Oct 13, 2008 | blog
Its no secret that I’ve long been a fan of Gmail. In fact, I moved my main email domain to Google’s hosted service about two years ago. I’ve loved the flexibility, space, search, and tagging that are tightly incorporated into the service.
The only problem was a few niggling odds & ends. Not big issues mind you, but a few things that just make it hard to switch 100% to a web-only email environment. Don’t get me wrong, I’ve been about 87% of the way there already. When out & about I use the web interface daily for most email tasks. When I need to find something – use the web interface for searching. I’ve used both POP and IMAP to view mail on my Windows Mobile phone since I signed up – and much more.
The few items have been enough for me to keep an email client installed, and here they are:
- Creating HTML emails
- Custom HTML Signatures
- Contact Synchronization with my phone (the real biggie)
A number of these I’ve gotten around. Early on I found that I can cut & paste an email signature from a web page to a Gmail email when composing. Simple, but not convenient. The number of specialized HTML emails that I send are small and the Gmail editor is up to 99% of the tasks. The contact thing is the hardest to get past though.
I have a Windows Mobile phone, and contacts in Outlook sync right to the phone easier than anything else that exists out there. Period. I’ve had Nokia, Samsungs, Motorolas, and BlackBerrys – and all had sync tools that worked, but none as easy as Outlook to Windows Mobile.
At any rate, the real issue with contacts is getting them synchronized between Outlook and Gmail. It’s extremely tough. With the upcoming release of the T-Mobile G1 “Google phoneâ€, it looks like all that might actually be ending. With built-in Gmail support it also has the ability to sync your phonebook with Gmail contacts. Sweet!
So I’ve been debating whether to throw down on this device or not. It may be the one, the final piece that let’s me go web-only for email management.
Oh, the signature piece – yeah I found this great Firefox plug-in called Blank Canvas Gmail Signatures which allows you to have up to four HTML signatures for each Gmail account. Highly recommended!
So is this the final piece to my text communication puzzle? It very well may be.
And 3G to boot! 😀
Oct 9, 2008 | happiness
An inbox full of emails from people I actually wanted to hear from.
Jun 24, 2008 | blog
Mark Evans has a post today in which he talks about the importance of thinking through our contributions to conversations. It’s something that I’ve learned myself in various businesses & projects that I’ve been involved in.
Taking even a half hour to contemplate and let the questions or ideas rattle around in your head allows you to better understand what was sent to you. It also gives you the time to formulate a more informative and relevant response.
Since we’re so connected and probably overloaded with communications, it’s too easy to simply reply right away. Sure, in doing so we demonstrate our ability to respond, we show that we’re connected and are willing to participate.
However, do we really give every communication we receive the full attention it deserves? How often do you take the time to fully contemplate the full context of what someone is asking? Do these quick replies really add value to the conversation or to the person who sent the message?
I think Mark is onto an interesting line of thought lately. Thinking about blogging, conversations and the quality involved simply in communicating with each other. Sharing information is a great thing, and we can do it so easily these days. The responsibility is upon us to use these opportunities of sharing information in a useful way. That means not sharing incorrect information, or being too verbose in our replies, thereby wasting time in misunderstandings.
What else fits in this area? What more can you add to what Mark is pointing out? There are many great tips that you have to share – leave one here or on your own blog. How do you handle replies? Quick or thoughtful?
Mar 14, 2008 | blog
It’s time has come, or passed rather… at least for me. I’m sure I’ll cross paths with my favorite email client and PIM in the future. I’ll either have a change of heart (unlikely) or a future client will insist that I use it for internal email at their location (very likely).
For all those anti-Microsoft folks that love to hear things like this, I simply have to say that it has little to do with the product. It does have everything to do with the way I work. As I transition much of my work online, I’m finding that I use more than one or two computers. Since it’s much harder to sync all the data on all these machines, and the fact that I simply can’t do this on some, leads me to world of cloud computing.
This is nothing new for me, I’ve been an advocate of leveraging the cloud for years, but it’s the first concerted effort to simply migrate my data and shift my app usage online. Yes this includes office productivity solutions as well. I’ll be using a lot of both Google Apps and Zoho Office. Both have their strong points and I’m aiming to leverage both for different reasons.
I’ve got most of my data on either XDrive or SkyDrive for differing reasons, and use Box.net as well for some always accessible drivers, tables, code snippets, and such.
I’ll keep MS Office Pro installed, but it’s use is limited to supporting my clients – nothing more. So join me, if you wish, and see how well this works out! I’ll share my frustrations and my wins equally with you.
Have you been thinking of doing the same? What are your directions on how you work, looking into the future?
