Feb 10, 2009 | blog
Is the era of traditional broadcast media nearing an end? You’ve heard and read that question and the supporting arguments for the last few years. You’ve also heard the rebuttals and talking points from either side of this intriguing debate.
What I posit is that these are simply “after the fact†arguments and that this particular corner was turned a few years ago.
It’s called convergence, and it usually occurs without much fanfare at the time of the actual change. Its usually afterward when people, companies, heck even governments, belatedly realize that they are no longer of any relative value to what they used to be.
Many new tings happening in the economy are pointing to the reality that we’re smack-dab in the middle of the re-adjustment to this new business environment. The number of companies looking into social media, and realizing the parallels to previous challenges. Exploring the new tools to old problems and the possibilities they offer to those willing to invest the time and money with open minds to the change that is occurring.
The recent NYTimes article $200 Laptops Break a Business Model is a great example of the awakening to this new reality. Consumers have change – and not just any consumer. The next big wave of consumers after the baby boomers. The consumers that are even now shaping the future economy has they have recent politics.
The future is much different from a consumers perspective. The tried and true models don’t always apply, especially where consumer electronics and consumable services are concerned. The challenge is to recognize that you’re business model is hopelessly stuck in the 20th century, look at how people are consuming your product, and adjust to meet them there.
I’ve argued, like many, that the recording industry (hey they make it easy to pick on them), should drop any pretense of rights management and offer every music track at $.25 (U.S.), make them so much ridiculously easy to buy that it’s too much work to pirate. Make them available in every format and simply realize profits through sheer volume rather than maintaining some false price-point per CD that they believe they need to hit. Turn around and make the CD-ROM a premium product that I would seek out for something special. Like the 1986 Bruce Springsteen album Live ‘75 to ‘85 boxed set – make it worth spending money on the extras, because whether you like it or not you can find all the tracks online.
Like many I often wonder if I even need a television any longer. Sure I veg out in front of an HD CSI:Miami marathon like anyone else might. However, I also am finding more and more of the media I REALLY want to watch online. From movies to TV shows, to music, and of course books, magazines, blogs, etc… All I really need is a big, fast, fat pipe into the Internet. Everything else just gets in the way.
To this end, big, fast, expensive computers are overkill for the needs of the average person who just wants to consume and participate in online media. The changes aren’t over either, but the biggest of them are now a matter of history that we can debate as we all like to do.
Photo credit: zizzybaloobah
My apologies for the long, somewhat redundant post, but I’m working my way back to a regular blogging schedule. This and several upcoming posts are part of that process. Things that I’ve needed to write about for months are just now coming out. Some are timely, some a bit behind the times, but all relevant to me. Thanks for reading.
Feb 9, 2009 | blog
We had an interesting discussion around the lunch table the other day regarding many aspects of the current economy. From the mounting job purges of too many large companies and what it all means to us the average person.
Really the discussion came around to how the traditional exercise of searching for a job is changing. There were three of us at lunch today and, not surprisingly, there were three different perspectives and understanding of the process in an environment that we all find ourselves in.
Here is where the differences in age come into play. Among the three of us around the table, there was about a decade from the youngest to oldest. The perception of how best to position oneself in today’s market was probably best understood by the younger two of the group, with the oldest standing fairly firm to the notion that job search and how you go about it hasn’t changed much.
Really, the truth is that it depends on the job you’re looking to get. Calling it a job to begin with is part of the problem, as anyone looking for the next job should really believe that they are looking for the next step in their career. Following the old, tried and true methods of mass mailings, cold-calls, and relying on a headhunter finding you may still work, but one wonders for how long?
Instead, following the example of many an enterprising young millennial may actually be your best bet. Maybe everyone doesn’t feel up to posting videos of themselves on YouTube, or spending hours on Twitter, or the many other social networks. However, at least a full LinkedIn profile, and even a Facebook page, so folks are able to find you, may be in order.
The point I suppose I’m trying to get to is that change has already taken place in the area of job search & career placement; and the sooner you understand that the easier it’ll be to prepare for the next phase of your career. This is as true for seasoned corporate veterans as it is for the new college grad looking to jump into the fray.
It’s time to manage yourself into the next career change rather than falling into it.
Photo credit: ChrisB in SEA
Oct 20, 2008 | blog
How have you positioned yourself? Have you been building your brand? How are you prepared to take advantage of opportunities in a down economy?
While you listen to the gloom and doom of the mainstream media, naysayers, and general pessimists, remember that only you have control of your career. Just like leaving your financial future in someone else’s hands, doing so with your career is a recipe for disappointment or worse.
Perhaps your position at your company is secure, and you don’t have to worry much. Perhaps it’s anything but secure. Either way, the realities of today dictate that one takes a more proactive approach to staying relevant to your industry, and maintaining visibility in your market.
The great part is that both these things are quite easily accessible to everyone. All you have to do is take the initiative and begin. Sure true training courses by “certified†learning facilities cost real dollars and take up real business hours. However there are other alternatives – search them out on the web. You may already be doing this on a daily basis online or through RSS feeds.
The bigger part, though, is to be making sure to gain visibility in your market. To do that, you’ll need to explore the avenues of “web 2.0†and social media. The tools are plentiful, easy to use, and low to no cost. Most of the ones that give you the most value are going to be the no-cost options, with only your time as an investment.
The time investment is creating and maintaining your presence. It could be one site or network, or it could me many. The more involved you are in sharing information and ideas, the more likely you’ll be to gain both mindshare and authority within your market and industry.
The important thing about working towards this goal, is to make yourself more marketable, more appealing to potential employers and clients. So it’s important that you give examples of your expertise as much as possible. Don’t worry about giving away shared knowledge, every industry has a shared knowledge pool at every level of experience. You need to demonstrate that base knowledge and build upon it. Showing what makes you stand out in the process.
The demand for quality, well-rounded, experienced people never diminishes. The more polished your skills are, and the more people know about them, the more valuable & desirable you become to any organization. And you need to have those qualities visible to the public to take advantage of that next opportunity.
Jun 16, 2008 | blog
In past posts on the topic, I’ve often wondered when the average worker would “get” blogging. I have to admit that I finally “got it” recently, but from a different perspective. While working with larger firms, I’ve again had the chance to observe the average office worker. In doing so, “it” occurred to me while explaining how social media adds value to an organization that many folks just don’t have the bandwidth to participate.
It’s not that they wouldn’t want to, rather, it’s that the modern organization is so optimized on searching for productivity gains that there is little room to add back the socialization tools to the mix. To do so without finding the reasons for using more employees’ time doesn’t add value to the organization. Many existing efforts to engage the employee meet with mediocre results because people don’t have interest in helping their employer know more about them.
Another aspect of social media in the enterprise is buy-in. There simply is a certain demographic that will be averse to participating. The reasons for this can be nearly anything, but usually comes back to the fact that many people can’t grasp the value of participating. They may exhibit this perspective in many other aspects of their life as well by not joining community groups or friends in other activities.
So, for those organizations that are trying to leverage the knowledge of their employees, the challenge is to find the channel that they will respond to. It’s more than that however, because just like working to connect with consumers, the business needs to connect with their staff. They need to eliminate the gap between business and employee by being themselves. Executives & veeps need to show their personalities, not their “game face” that they use for business. The employees know about that all too well, they need to see that the business is made up of real people.
Social Media in general has this issue – that people aren’t willing to invest the time, or don’t see any value in participating. It’s not unique to this new way of engaging people. Similar challenges faced radio and television at one time as well, newfangled things that they were. These new community building tools & techniques are still in their infancy and will be a large part of the infrastructure of the new economy that is developing as we speak – the trends in the market prove that out every day.
Photo credit: ShadowStorm
My apologies for the long, somewhat redundant post, but I’m working my way back to a regular blogging schedule. This and several upcoming posts are part of that process. Things that I’ve needed to write about for months are just now coming out. Some are timely, some a bit behind the times, but all relevant to me. Thanks for reading.
