Feb 27, 2009 | blog
Since Twitter is the current social media darling, I thought I’d record a few thoughts I’ve had about one of my favorite online tools. I’ve had the privilege of using Twitter for two years, and each and every person I’ve followed or had follow me along the way has taught me something new. So here we go.
Twitter is…
- a place for friends
- a news outlet
- a place to share your greatest failures & your most stunning achievements
- an attention getter
- a publishing platform
- a customer service tool
- a researcher’s dream
- vulgar
- the ace up your sleeve
- brilliant
- a new entertainment channel
- a social network
- a micro-blogging platform
- a marketing tool
- your community
- overwhelming
- 24x7x365 (always on)
- a level playing field for your ideas
- a sounding board for your thoughts
- a comment reel for your new book
- your starting place for your online excursions
- the place for your organization to learn about it’s customers
- a multicasting instant messenger
- a game changer
- a PR tool
- a messaging infrastructure
- a simple way to share & trade information
- can be inane
- is faster to publish to than anything else
- is where you go to learn
- your online “water coolerâ€
- a conduit into the lives of others
- a conduit into the idea stream of smart people
I’ve got a lot more input on what Twitter is than I could fit in this post, so I’ll work on fitting that into another format of some type. What is Twitter to you? I mean, what has Twitter brought to your life that you can’t believe you lived without before you discovered it?
Follow me on Twitter: http://twitter.com/rickmahn
Jan 22, 2009 | blog
Hi there, it’s time again for the next SMBMSP event here in the Twin Cities – our 11th event if you can believe it!
We’ll be talking about social media and how it can be used in job search. This is a hot topic during our current economic situation, and I’m sure there are a number of people who will benefit from the discussion.
Where: The “Doty†conference room at the Minneapolis Central Library (300 Nicollet Mall, Minneapolis , 55401)
When: January 30th, 8am to 10am
RSVP: Sign up on our Ning site (http://smbmsp.ning.com/events/smbmsp-11-social-media-job)
We’ll have Paul DeBettignies (@MNHeadhunter) to talk about these things from a recruiter’s point of view. Other folks with great ideas for using social media for job search are welcome to stand up and share them with the group.
We’ll also look at brainstorming ideas for our fellow SMBers and invite you to share job leads on our Forum here on our Ning site.
We’re working on sponsors, but currently this event may be BYOB. We’ll keep you posted on that from the smbmsp.ning.com site, so you may want to check in there once or twice. Or follow us on Twitter (@smbmsp) for updates.
So join us in taking our understanding of social media and applying it back to our own community for job search.
Maps, Buses, Rail, Bikes, Parking, Directions: http://www.mpls.lib.mn.us/centralmap.asp
Nov 17, 2008 | blog, happiness
Like Jon Swanson, I’m not really big on memes, but since the 5-Things meme is a long standing blogging tradition, who am I to refuse? So in his 25 Things post, Jon tagged me with “Five Happiness Reasonsâ€, I’ll bite and hand off to another couple bloggers.
Here are my items for the “5 Things†meme: Reasons to be Happy:
- The change of seasons
- Our ability to overcome challenges
- Your family & friends
- Being part of the community
- Doing something for someone
So now I’ve got to tag another 5 bloggers eh? Well, I’ll tag Mykl Roventine, Todd Jordan, Josh Kahn, Mike Keliher, Garrick Van Buren. What’s the five things? Since it’s that Thanksgiving time of year – how about 5 things in social media to be thankful for? Participate if you like guys.
Photo credit: Leo Reynolds
Sep 17, 2008 | blog
A Twitter friend of mine recently, jokingly, chastised me for a post some time back about not needing Twitter and social media. That caused me to finalize a few thoughts on the topic and inspired this post – thanks DV!
On that topic, lots of folks do it every day, and yeah they do quite well. In fact, most folks live without the Internet every day and do quite well. So what is it about social media that so entices and enthralls the social media mavens out there?
Since late last year, I’ve been struggling with a number of items about social media that don’t seem to have a purpose. The current phenomenon of "social media" is more a reflection of the growing social awareness of generation X & Y than of anything else.
It’s true that the web 2.0 technologies have empowered us in new and exciting ways, allowing us to further explore new ways of doing things, and exploring new opportunities. The growing social awareness is bringing the idea of friendship and community back into lives that may have been spent focusing too much on work or single-minded pursuits.
Personally, I think that the modern urban psyche is longing for more social interaction, and pushing people to explore new methods for interacting. I believe this to be the root cause of the interest in social media, spurred by the ideas, near ubiquitous high-speed Internet connectivity, and cloud computing software technologies that allow for rapid development and deployment.
It’s this combination that makes social media what it is. Mostly the "media" part is the tools; networking, IM, photo hosting, video, podcasting, web conferencing, sharing, bookmarking… these are just things that allow us to connect the way we do – tools our parents and grandparents did not have. The social is what I talked about previously – that the maturing generations that have been exposed to computing and world-wide networking technologies have new ideas of how relationships can be built.
Still there are millions more who simply don’t need these tools and these technologies. The social part for them still exists because they always have been social. Participating & building their community is just part of their lives. Sure the Internet can add value – but not in the ways that social media technorati get value. For them it’s about news or entertainment, or simply ordering something that they can’t find locally. That’s the value for them – and that’s a good value.
Photo credit: AlvarocK!
Aug 28, 2008 | blog
It’s a new field where there are no experts; no real training for classification or certification, and it’s difficult for folks participating in it to explain how it works. It’s not a lawless field where anything goes, but the cowboys still roam the prairie where social media grazes. Christopher S. Penn describes the problem and the process quite well in his post How to Become a Social Media Expert, comparing social media to the nuances of martial arts training – pretty good analogy in my book.
Since there are no real experts with years of schooling and experience, how does a company find a community manager? Heck, how do they determine what they’re looking for – most companies really don’t even know exactly what they need. Several are starting to here “community manager†more in relation to social media, and I suppose it does make a bit of sense to the average hiring manager.
As I’ve been looking around in this space as a consultant myself, I’ve noticed a bit of mislabeling, and misunderstanding of what these positions do. They can range from being a glorified forum moderator, to the public figurehead of the company in social media circles. The vagueness and inconsistency is frustrating to both those looking to move into these jobs, and the companies who realize they need someone to fill this indefinable niche they have.
Normally, a company would hire a consultant to help define the needs, address the process, and sometimes assist in filling the role. The problem though is… aren’t consultants experts and there really aren’t any social media experts? Catch 22 huh?
Some firms are looking internally and finding candidates in their existing staff. This could be anyone from marketing, to information technologies, to human resources (and beyond). Sometimes it’s easy to get noticed and get in front of the right people. Other businesses are going for the big guns and hiring out consultants from the A-List to assist them in their social web endeavors.
At least, several of the A-List actually have participated in building, shaping, and forming the concepts of the social web through the work of Cluetrain and their own pieces through the years. This is a great place to start, even for organizations with small budgets – many of the thought leaders in social media give away really good information for companies to start from.
So in this nascent “industryâ€, there is confusion on both the side of organizational need and individual growth in social media. The next step for those mastering the dark arts of the social web is to be bold, go forth, do good things, and prove that you have the vision and understanding. Both to the founding concepts of Cluetrain and to the fiscal responsibilities of corporations that want to participate in, not control, the message.
Photo credit: .mw
