Dec 24, 2008 | blog
I’ve been working in the technology field for a long time and the thing that really keeps me engaged is the fact that it’s always changing. Technology evolves and there is a constant need to be upgrading or planning on upgrading. It’s made a great career for myself with a number of great projects and experiences that I can look back on with fond memories.
"IT" as it’s called has also enabled me to push boundaries that were uncomfortable for me, allowing me to grow and continue to learn about things that I needed to but was uninterested in. To my mind, this is what a career should deliver; experiences, personal growth, team participation, leadership, and providing a decent living for a family. This is something that a technology career has rewarded me with for my investment.
So with that knowledge, experience and expectation, I wonder just how big the social media market is for it’s practitioners. As every site integrates more social media and "web 2.0" technologies and methods, how will social media professionals remain in demand? Ensuing generations will be even more well versed in the concepts, tools, technologies than even the much celebrated millennials today.
As the online world continues to circle around and pick up the once-forgotten "human face" that it lacked in the .com boom/bust, it becomes harder to distinguish just what a social media professional is. I fear that most of them will simply be absorbed into the existing professions as Marketing and Public Relations – already, the social media sphere is mostly made up of this demographic.
Am I off base here or is there really a career path for social media specialists or professionals as we know them today? Or will it just become another skill listed by bullet point on the resume of future marketing professionals? What do you think?
Photo credit: Jay Dugger
Oct 28, 2008 | blog
Personal Branding Gold Rush – That’s the theme of the upcoming issue of Personal Branding Magazine to be released on November 1st, 2008.
From publisher Dan Schawbel:
Volume 2, Issue 2 is a call to action. Now is the time for building your personal eBrand. Laggards will be lost in a Google cloud of dust, while early adopters will rank #1 for their name. Stop watching everyone else steal your gold (your THUNDER) and get involved today. Many people are scared to develop an online presence, yet it’s the only way you can safeguard your brand and have “job security.” This issue will highlight Gary Vaynerchuk, who will passionately force you to get involved in the GOLD RUSH. As you read each page, you will gather the knowledge needed to not let these opportunities pass you by.
Check out the interviews with, Gary Vaynerchuk, David Allen, Keith Ferrazzi, Robert Cialdini, and 26 additional informative and entertaining articles.
Not sure about a subscription yet? Check out the sample issue available right now at http://www.personalbrandingsample.com
Aug 15, 2008 | blog
What’s keeping you from taking the next step? Something more than simply being noticed I hope! If you’ve got ideas, or something to say or to share, you need to do something about it. Do you blog? Do you podcast or video blog? Are you on a social network? How are you making yourself heard on in this brave new world online?
The biggest thing for those sitting on the fence is simply to make the decision that they want more opportunity than they may have now in their lives. One way to do that is to start participating online. That can take many forms, from simply joining a social network, or building your own personally branded blog and going to town on creating content.
Whatever you choose, you can’t go wrong if you’re interested in building your brand. Don’t wait, don’t second guess yourself. You are too valuable to the world not to share your knowledge and play your part. Now is the time.
Photo credit: JeremyHall
Aug 15, 2008 | blog
We talk a lot about social networks and social networking these days, but it’s really nothing new. Only the tools are. People have been networking with peers for decades, much longer actually, but we’ve only really called it networking for a generation or so.
While tools like social networks, micro-blogging, or podcasting utilities, and the Internet itself bring powerful new (and fun) ways to network, it still relies on people. Without people, these tools are simply high-tech toys with little purpose.
Anyway, what I’m talking about here is your personal network of peers and associates in your industry or genre. The people that you interact with, compete with, and explore opportunities with. Your personal network is an important part of your career. I didn’t fully realize this until I left a cozy but uninspiring position a couple years ago. It wasn’t until spending a bit of time out participating, networking, and interacting with folks in and out of my field that I discovered how important a personal network is.
Interestingly, my personal network is grown from my mix of social media exploration and personal branding work. Through both interests, I’ve grown a network of friends and associates that I can share ideas with, send questions to, be a support network for peers, recommend people, help solve problems, and much more.
So, I strongly recommend paying attention to your network. The people you associate with professionally and socially have a lot to offer to you in both your personal and professional life. Not only does a person need to grow that network, but to maintain it as well. After all, as in most things, it’s the quality of the network, not the ultimate size that yields the greatest results and rewards.
Also, being a helpful resource to your network, not just a consumer of it, will bring more value to you than you can imagine. As you participate in your network – your friends and associates – make sure to help them find what they’re looking for. Help them with jobs, choosing the right iPod, finding the right hotel for vacation, answering those social network questions, or whatever else comes along. Be the resource that your network needs and your network will be there for you.
Photo credit: luc legay
Aug 6, 2008 | blog
Glad you asked! I don’t know, guess it’s a lot of things. Work is one of them, and my current contract certainly eats up the business hours. Sure, the real job takes up the majority of the time in my day and week, but I’ve found more. I’m spending more time doing the things I forgot I liked to do.
And that is a key component to recharging and taking next steps I suppose. There’s lots of opportunities for people that they never seem to recognize for what they are. Until a couple years ago, I spent most of my career doing just that – not recognizing opportunity after opportunity waltzing past without my realizing it.
So far, this year has been amazing on so many fronts, that I’ve found more opportunities offline because of online efforts. These chances to do new things, combined with more time spent with my family have meant that I spend less time writing and posting on my blog here. That doesn’t mean that I’ve abandoned it by any stretch, but it does mean that I’ve not spent much time developing content and sharing ideas or new things.
I just wanted to take a minute when I seem to have a few extra and simply say “Hi!” to all the folks I don’t get a chance to chat with very often of late. I’ll be around the ‘net working on a number of different things, but hope to get a chance to sit over virtual coffee and catch up with many of you soon.
