Connecting People
If you’ve been blogging or interacting on social media sites for some time, you’ll know the real reason many people are interesting in social networking. It’s the people of course! The power of social media is in it’s ability to shrink borders, provide publishing & broadcasting platforms, and do so in ways that make it very easy for people to use them.
That’s what I find most interesting about social media, being able to see people meet, plan new things, and build new things. Sure I like to be part of it too, but my goal is to bring people together so they can find the resources, ideas, inspiration or whatever it is that they need. I like seeing people make that next leap, that next step.
Watching it happen with people all over the world is a great thing, but it’s just as fascinating to see it happening on the local level as well. It’s one of the most important aspects of the social web, and one that I believe that is taking parts of it mainstream. I always hesitate to mention “mainstream”, but I see more and more people experimenting, or starting to use some social features on product sites.
It’s great to see that happen, because as our modern neighborhoods have kind of closed in on themselves, becoming safer, more secure, the physical interaction has waned. So it’s great to see people coming back around and getting more interactive online. In doing so, it seems that they really start getting interested in socializing in person as well. So I think it really generates a lot of community building offline as well as online.
Photo credit: roel1943
It didn’t take long for the concept of Justin.tv to be leveraged into a full service. 
