Aug 15, 2008 | blog
What’s keeping you from taking the next step? Something more than simply being noticed I hope! If you’ve got ideas, or something to say or to share, you need to do something about it. Do you blog? Do you podcast or video blog? Are you on a social network? How are you making yourself heard on in this brave new world online?
The biggest thing for those sitting on the fence is simply to make the decision that they want more opportunity than they may have now in their lives. One way to do that is to start participating online. That can take many forms, from simply joining a social network, or building your own personally branded blog and going to town on creating content.
Whatever you choose, you can’t go wrong if you’re interested in building your brand. Don’t wait, don’t second guess yourself. You are too valuable to the world not to share your knowledge and play your part. Now is the time.
Photo credit: JeremyHall
Jun 17, 2008 | blog
An interesting component of your online brand is most certainly audience. Without it, there is little point in doing much of anything online other than email, research, and storing information. Audience is what makes the web 2.0 world turn, as we’re all dependent upon the interactivity that audience brings.
Without people to follow, read, and comment on what each of us creates, we would have no measuring stick to compare ourselves to. We would not have a way to gauge improvement in knowledge or abilities. We’d be unable to find out what help others need, or how to learn something new from readers. Audience is a crucial piece to the social web.
As individuals, we shouldn’t be hesitant to grow audience in building our brand, or writing a blog. It’s not an egotistical to want to reach more people, its right in line with human nature to connect with people and socialize. Maintaining your audience is the other half of the equation – the one that give direct feedback of whether or not you’re adding value for them. It’s important to understand the expectations you set for your audience so you can continue to meet those expectations.
For organizations it’s easier in a way since they have long had marketing strategies that target certain demographics (specific audiences) for their product or service. They have been growing and maintaining their target markets for decades in some cases. There is one difference with online audience for organizations though: interactivity. This is not something that is found offline – you don’t see comments on magazine ads for your favorite soda or show company. You will online though, and that is the big challenge for the enterprise as they move into the social media space.
Bringing people to your social web is an important part of the social aspect. It allows for feedback, interaction and growth for all involved. Are you actively growing your audience?
What tips & techniques do you use or suggest for others to help grow their audience? How do you approach readers, followers, and friends on your social web?
Look for my article ‘Audience’ in the upcoming August 2008 issue of Personal Branding Magazine in which I talk about why growing and maintaining audience is important to personal brand.
Photo credit: GlowPlug
May 14, 2008 | blog
You want in don’t you? To know the secrets of social media and how to use them to your advantage. If only someone would share the secret handshake to that awesome tree-house where all the cool kids hang out. To unlock the secrets and use them for your business – how could you do that and how can you get them into your marketing department. Right?
Well, obviously there isn’t any. However, I do want to share a few secrets with you, so sharpen those pencils and grab a notepad.. here we go.
- There are no social media experts
- Social media is a metaphor
- There is no actual definition of social media
There that’s a good start.
Experts of What?
No matter what you hear from people, there are no experts in social media. There are people who understand what’s going on and can help advise tools & techniques to use. The techniques of social media are not secret and not hidden away.
A Metaphor
Social media is a metaphor in that it’s a catch-all paradigm shift in the way we create, share, interact and communicate. Clay Shirky has a great post and video that talks about the impact to the cognitive surplus in society that is driven by social media. While his numbers and math may be suspect, the concept he talks about are as true as they are obvious. The truth is that social media is a marker in the evolution of social interaction of our society, but is made up of totally ad-hoc tools and techniques. Usually to facilitate creation and distribution of media by different digital, non-traditional communications channels.
No Definition
Well… there isn’t, even though it seems like I tried to write one in the paragraph above. Social media is about tools, technologies, ideas, resources, and above all – people.
Reality
Of course the reality of social media is the ability for anyone to create and share content with anyone, anywhere. It crosses the boundaries of print, video, and audio. It brings the publishing and broadcasting tools of various establishments to anyone with an inexpensive computer and a decent Internet connection. It gives you a voice in the world, a platform to use it on, and the access to resources to back you up.
It is fun. It is powerful. It is disruptive.
Photo credit: cybertoad
May 10, 2008 | blog, leadership
Sometimes it’s hard to let go of what we do. What I mean is that it can be hard sharing everything that you know, and teach other people what your job entails. The natural reaction is to hang on to that knowledge, be the expert, the guru that can do it all.
However, are you getting any real new chances, or does everyone believe that because you’re too valuable doing what you’re doing that they don’t send opportunities in your direction? Holding on too tight to what you know can be detrimental to learning and growing. Sometimes it’ll keep you from being able to try new things.
Hand it over
In order to gain real traction to take advantage of new opportunities, you need to start offloading what you’ve been doing. It’s time to stretch yourself, challenge your skills with something outside your comfort zone. To do that, you’re going to need to have more time to focus and learn. You can’t do that holding onto what you do today. It’s time to start mentoring those that want your job.
Create Change
To get started, you’ll need to create an environment for this change. You have new habits to learn, and you should talk with your manager so they know what your plans are. Odds are your company already has much of this in place, it’s your job to step in and let them know that you’re interested in something new. By letting your managers know that you’re interested, and by doing things like sharing knowledge and cross training staff you show that your serious about it too.
Don’t get me wrong, it’s a lot of work, and it takes time to get it done. However, it’s very rewarding to see people perk up at the opportunity to learn something new. They’ll be more receptive to your ideas and you’ll find interactions with co-workers be less stressful if you’re sharing.
Sharing
This is true of nearly every successful person. Sharing knowledge and enabling others to achieve their goals makes you a valuable person. More so than if you hang onto that guru-level knowledge, keeping it for yourself in a vain attempt to make you indispensable. Sharing makes you more valuable because it demonstrates your ability to learn new things and convey them to others – teaching. Over time, you also learn the art of delegation, how to distribute workload to associates tasked with assisting you. This allows you to focus on more forward looking work – the fun stuff.
So letting go of the control over the knowledge you’ve accumulated for your job can be beneficial. There are many variations and taking some leadership, organizational, interpersonal, and project management skills classes is a must to facilitate the change you’re looking for. Just don’t be afraid of sharing that hard-won knowledge. The rewards you reap for stepping out and taking the lead will be greater than staying where you were.
Photo credit: Radvixen
May 8, 2008 | blog
We live in age when anything is possible, at the touch of a button, or simply for the asking. The modern world is filled with tools and technologies that allow us to do amazing things. From communicating around the world in the blink of an eye, to reporting breaking news by the average person, to creating the perfect latte at home, our world makes things so easy.
It’s Easy
So if things are so easy, why are people not taking advantage of the tools and techniques available for networking themselves and building a better brand? Is the concept of reaching out to connect with like-minded or similarly skilled people that foreign to the average worker? Or is it the tools? Granted social networking and personal branding are not needed by everyone. Some people will, of course, simply shun the idea of publishing anything about themselves on the Internet, and they are welcome to that opinion.
However, if you’re at the foot of that corporate ladder looking up and wondering if it’s even worth it, you need to be thinking of how to position yourself properly. There are dozens if not hundreds of books on the topic that you can buy and use to build your brand. There is also a genuinely easy way to get started building the brand that is you. Be smart.
Beware the slip-up
With all the ways to interact and share your life online, sometimes it’s too easy to slip up. Whether you like using the pre-packaged social networks or you’re more of a DIY person and build your own. You need to make sure you are thinking about what people outside your social circle will see when they view your online presence. You’ve heard the stories of college beer parties being posted, or inside jokes traded with online buddies. These are some of the things that can be found months or years later.
So don’t let your reputation, your brand, be so easily tarnished by easy mistakes. Also, think about the tools you use to network. We are lucky to have so many tools at hand to build that brand and network. Choose the one(s) that best match your goals, message and style. Whatever you do, don’t hesitate to get started. Perversely, that is usually the most difficult step in the process.
Photo credit: spackletoe
