I’ve had the pleasure of working on a great new project with a number of really great people over the last month or two. The project is the new Personal Branding Magazine, in which I’ve been a contributing author, and I’d like to alert you to the premier issue which you can find here.
The magazine will be published electronically on a quarterly basis, and all proceeds go to charity – the American Cancer Society. An Annual subscription is $12.95, and advertising opportunities are available for individuals and organizations (see Personal Branding Magazine site for details).
Today RCR Wireless News is reporting that AT&T will drop the Cingular Wireless brand name in 2007 – surely not a surprise to many who suggested this when they heard SBC was buying AT&T. While I’m not sure how this will play out in the end, I believe that AT&T is making a mistake. With all the effort and dollars invested in the Cingular brand they now decide the old AT&T Death Star is a much more vibrant entity in the minds of customers.
Cingular has worked expanded their brand in the public mind share, they’ve successfully rolled out EDGE services network wide, expanded the network footprint for GSM 850 & 1900. The only area that they have left to improve significantly on is their customer service. The Cingular brand is youthful in comparison to AT&T Wireless. Many mobile users were stung in the conversion from AT&T Wireless TDMA phones to Cingular GSM phones and they won’t soon forget the experience. I think it’ll take a much more expensive sales job to win these customers over (again) to the AT&T brand when they are beginning to be satisfied with the Cingular service.
Many people also like to have a delineation between their land line and wireless providers. It demonstrates their power of choice, if only to themselves. Personally, I think the old AT&T is long dead. The latest ‘3.0’ rendition of the company is really a renamed SBC, and I’ve never had a good experience with them.
So what do you think of this latest play in the AT&T name game?
With the coming launch of new product brands, Intel is launching a new brand identity that they believe will better represent the company as they position themselves as a market-driven platform solutions company.
“‘Intel. Leap ahead.’ is a simple expression that declares who we are and what we do,” said Eric Kim, Intel senior vice president and general manager of the Sales and Marketing Group. “This is part of our heritage. Our mission at Intel has always been to find and drive the next leap ahead – in technology, in education, social responsibility, manufacturing and more – to continuously challenge the status quo. It’s about using Intel technology to make life better, richer and more convenient for everyone.”
There is also a “Brand Architecture” PDF as well, which details the new product brand lines coming up in the near future.
ICYMI: 357 members of Congress, both Republican and Democrat voted AGAINST our resolution to make public the sexual harassment and misconduct records of Congress.
357 Members voted to protect predators. 357 Members voted to protect themselves. 357 Members voted to take part in a
