Mar 30, 2012 | blog, featured
'Toshiba Libretto 50CT' by Jon Callow
Some call it the latest ‘fad’, others point to a long history of people bringing their own technology solutions to the workplace, it’s currently referred to as BYOD.
It’s all the rage right? After all, the ability to set your own course, control your own computing destiny, and pick the phone of your choice is our right as modern humans. Besides, IT departments are too overbearing and controlling – they don’t understand our need to get our work done in a timely fashion.
At least, that’s what it may seem like to those hip ‘movers & shakers’ types, and may be those Millennials too. Ok, maybe I’m stereotyping with the Millennials… but experience tells me otherwise.
Costs Of Technology
Therein lies the point of the BYOD movement, too many people think it’s a great cost-saving idea. The problem with that is the costs are simply shifted from client-side hardware procurement, to the data center. Actually, it’s likely to increase IT costs rather than cut them.
Like most great ideas, BYOD cuts both ways. It’s a triumph of corporate workers to have choice! Bringing flexibility to the main tool most productivity workers use every day.
Why can’t we pick a Mac over a PC? Why wouldn’t IT let me provide my own – I’m willing to pay for the privilege! Many more would start talking about the flexibility of different solutions, like tablets and even their phones. After all, are not all these devices computers of one type or another? I know a great number of people who argue the PC hasn’t been more personal than the devices we carry in our pockets every day!
Back to the costs question though. It’s not a simple answer once you start thinking about it. Yes, the company isn’t buying a computer, the support contract for it, the license for the operating system, the software licenses for your apps… um, if they don’t who does?
You see, there is the beginning of the complexity of simply bringing your computer to work and trying to use it in place of a company provided one. It’s not to say it can’t or shouldn’t be done, but there’s more to it than we might think. Sure, the hardware, support and client OS licensing might be eliminated. However companies need to protect their data, which means server storage for everything, which means increased storage costs, which bring increased electrical costs for the data center, and environmental systems which add more cost.
What About Software
What about software? That too needs to be maintained in a reliable, secure, and usable form. Sure, we can move lots of apps to the cloud, but lets face it – hard core spreadsheet users over in Accounting or those documentation wizards writing all sorts of material need real tools, not a web-based version of Notepad! So IT needs to host those applications and stream them to your personal device. This adds flexibility for us as individuals, but it also means the savings on the laptop you would have gotten now goes towards server capacity to host that application. Oh, and we need to think of floor space, and the power/environmental systems again… and more costs.
As an IT Architect, I have this kind of conversation with my peers quite often, and we continue to uncover more pros and cons. Somehow they mostly seem to balance each other out. But the real impact of BYOD, in my opinion, is the third dramatic shift in computing in my IT career. This one bringing a renaissance of choice to IT’s End Users, and expanding the idea of what the IT industry is capable of providing.
Behind The Firewall is an ongoing series where I talk about topics of interest inside corporate cultures. The experiences, ideas, movements, challenges, successes and more that we all experience in corporate environments. From an techy-geek’s point of view – behind the corporate firewall.
May 31, 2010 | blog
Much of what social media is can be viewed differently from different angles. There’s a marketing side, a public relations side, a technical side, a communications side, and a human side.
It’s these different aspects of social media that combine to confuse what “it” is for. It’s so easy for people working for an organization to mistake the varying degrees of social media for things that seem frivolous or unneeded. Instead, focusing on the one facet that appeals to them or their role in the organization without recognizing the opportunities of a fully integrated approach.
Taking a broader view of what social media can bring to an organization is a difficult proposition for many companies due to the differing needs of each department. Its those internal differences that sometimes conflict with each other and keep progress from happening. It takes some really special people with multiple talents to keep the idea moving forward.
These people are multifaceted, or better put, multi-disciplinarians. The people spreading the message in your organization need to be able to talk tech, marketing, and corp-speak to multiple groups. They’re the ones you need to identify, recruit (especially internally), train and empower. Give them the leeway and the lines of communication they’ll need, in essence set them up to succeed. Hamper them in any way and you’ll not have the results that you’re looking for.
I’ve seen numerous organizations that just can’t get around the idea of one spokesperson for the organization, or seeing security vulnerabilities and productivity losses at every turn. These organizations can’t seem to find consensus on who should “own” (you loose already if that’s the culture) the message, let alone even participate.
At the same time, I’ve seen organizations that “don’t get it” but still end up doing it right. These are the organizations that not only recognize that they don’t totally understand, but they’re also the type know the world has changed and that they have to embrace new ideas. Its these types of corporate cultures that end up getting it right for their customers and learning more about how they can best solve their needs.
So understanding the multiple facets of social media and how they can be applied inside a company is crucial. That’s what the job of a social media strategist, architect, analyst, or other similar role really is. There’s more to each of these roles of course, but the ability to identify the needs, opportunities and the tools & solutions required to meet them is the key set of knowledge and experience required.
Photo credit: biggertree
Apr 14, 2010 | blog
One of the many things I’ve been working on lately is perspectives. Both mine and others (I hope). When you’re working on introducing ideas and concepts into an an environment that hasn’t had a lot of change, you get a lot of resistance.
That’s nothing groundbreaking, but I think it goes without saying that there are many perspectives and perceptions that people view their world and the things that make up their work. Introducing new ideas is a challenge not because people are resistant to learning, but because the change that it brings is disruptive.
Social media is disruptive, of course, that way. It’s not necessarily that there’s something new, but that it requires attention, time that many folks and businesses don’t feel they have. Running the day to day of businesses, putting out “fires”, planning for the future, launching new product, finishing a tight-deadline project, these are the things that people are dealing with in businesses of all sizes.
So, it’s kind of hard to expect management and staff stuck in the middle layers of an organization to jump up and down and get all excited about having to deal with something new. Yet, this layer of any organization needs to be included in change, they are the ones who can make the most of change. They’re the ones who understand their area of the business. Consider them hundreds or thousands of SMEs that understand how that part of the business works and what it needs.
Understanding their perspectives on the organization, change, and the job at hand is another part of the puzzle needed to implement social media behind the firewall.
Behind The Firewall is an ongoing series of blog posts, Twitter chats and more. Created and lead by Arik Hanson and Rick Mahn, these discussions explore the world of the social web inside companies & organizations, “Behind The Firewall” if you will.
Mar 24, 2010 | blog
I was amazed a couple weeks ago when a younger coworker engaged in a conversation (um… debate) about whether Facebook was a viable business tool. Now, somehow I got baited into this discussion, probably on a quest to figure out why a Gen Y type would think Facebook didn’t belong behind the firewall.
During the conversation, I started to identify what was really going on. The problem wasn’t the tool (I knew this going into it), but again was perception. You see, the corporate information technology industry has done the same thing as every other professional industry. They’ve put blinders on and have had years and healthy budgets to define what “professional” conduct looks like. Moreover, because they can point to years of supposed successes in fighting (gasp!) antivirus, malware, and (more realistically) external facing security vulnerabilities, they have the gravitas within organizations to make (dictate) business policies in the boardroom.
Through all of this, the real needs of the business get molded and formed into highly structured processes that can more easily be measured or manipulated. Of course, I have to admit these methods allow businesses to conform to compliance and regulatory requirements more easily – an unfortunate reality. Because everything is so structured, the perception is that everything in business needs to be as organized and controlled. The problem is that communication is not the same thing as information.
Communication needs to happen quickly, getting to the right person at the right time to make a difference. This need is impeded by too much structure, too much process. You can see that already on the marketing & PR side of social media. The traditional release isn’t as powerful as it once was (though it hasn’t been negated either) because of the nimble adaptability of online sharing tools. This is one of many places where IT simply gets it wrong. The idea that communication and the sharing of ideas needs to be managed is a sure sign that the organization is fighting itself.
So what was the outcome of that conversation with my coworker? He still thinks Facebook isn’t a viable business tool. What it really boils down to is that he didn’t like the idea that his “professional” life could so easily collide with his “personal” life, that people could actually discover he had fun in college. Heck, who didn’t?
Photo courtesy ant.photos
Feb 19, 2010 | blog
I’d like to take a minute and tell you a bit about the concept of Behind The Firewall and what this project is about.
Behind The Firewall is an ongoing project of Arik Hanson and myself to explore the uses of social media inside companies. Our goal is to uncover the ideas, recommendations, solutions, and experiences of internal communicators, marketers, collaboration experts, team & project leads, and really anyone who is working to empower their organization through the use of social media.
There are always challenges in doing something new. Inside a large corporation, we run across a number of things that can keep innovation from occurring, or at least, minimizes the change brought about by innovation.
Social media is one of those combination’s of skills, tool-sets, and creativity. It challenges the accepted practices of the old guard and makes companies (i.e. groups of people working together) uncomfortable.
Perceptions
Of course, a discussion of the challenges of social media within an organization has to start somewhere, and one of the most critical things folks will run across is it’s perception. Many people already have an idea of what social media is, what it’s used for, and who uses it.
Of course, the problem with perceptions is that they’re often wrong. It’s your first job to start either changing the perception, or more importantly, setting them. People usually will give you a chance to explain something new before really making a judgment call on it. Give them the wrong impression, and you’ve then set a perception about what you’re doing that you’ll have to work hard to overcome. Take the time to really understand who you’re talking to before trying to tell people about what social media can do.
Culture
Another challenge to exploring corporate social media use is the culture in that company. Many conservative organizations have very rigid structures, several management levels, and an entrenched bureaucracy to deal with. Overcoming this impediment takes time, once again to learn the culture and how it works.
The opportunity in this should be to make connections to the influencers in the company. These folks are usually more open to new ideas, and can often be approachable, even if some of their team says otherwise. Most people that gain attention inside any organization have good ideas and management pays attention to folks with good ideas. Work on developing a relationship with these folks because they have the potential to become your most powerful advocates for change.
Education
This is key and one of the more important things to focus on. When given the chance, always try to educate rather than preach – we all hear enough hype and buzz already. Education on the value of social media is crucial to gaining trust on the topic with middle management. Keep the explanations simple, to the point, and most importantly, relevant to either the business or the manager’s scope of responsibility. Anything more than that can sometimes confuse the point you’re trying to share.
Secondly on the point of education, make sure to keep it short. Don’t expect managers to appreciate a two hour or longer training session. If you can’t communicate that in an hour, you’re being too verbose. Actually, figure only 30 minutes for a 1 hour session because of the overhead of training managers.
More to Come
Of course, there’s much more to it all and even the points talked about here offer themselves to additional detail and discussion. I look to continue delving into the challenges & opportunities of bringing social media inside companies, behind the firewall.
Behind The Firewall is an ongoing series of blog posts, Twitter chats and more. Created and lead by Arik Hanson and Rick Mahn, these discussions explore the world of the social web inside companies & organizations, “Behind The Firewall” if you will.
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