Jan 15, 2007 | blog
Starting today, Cingular will start to publicly become AT&T in print, radio and television ads. Though not all existing adds will be changed immediately, you may start seeing the transformation. Also watch for signage changes at the Cingular stores, and on the billing and communications from Cingular.
So if you were a former AT&T Wireless customer, welcome back to the fold! Hehehe, once thing is for certain – the absolutely shitty service that the old AT&T Wireless service had prior to being bought by Cingular Wireless is, thankfully, only a painful memory.
So, what goes around, comes around – ‘ma bell’ is still around and is now you’re cell provider.
Via: PC World – AT&T to Replace Cingular Brand Monday
Oct 3, 2006 | blog
Cingular has finally completed the integration of the AT&T Wireless network. Its been two years since Cingular purchased the aging network, and they have had several challenges in merging the two companies together.
This is ultimately good news for Cingular’s customers, as the company can now focus those energies on other opportunities such as expanding their 3G networks!
Link to: Cingular Finally Completes Network Integration (Phone Scoop)
May 3, 2006 | blog
Today RCR Wireless News is reporting that AT&T will drop the Cingular Wireless brand name in 2007 – surely not a surprise to many who suggested this when they heard SBC was buying AT&T. While I’m not sure how this will play out in the end, I believe that AT&T is making a mistake. With all the effort and dollars invested in the Cingular brand they now decide the old AT&T Death Star is a much more vibrant entity in the minds of customers.
Cingular has worked expanded their brand in the public mind share, they’ve successfully rolled out EDGE services network wide, expanded the network footprint for GSM 850 & 1900. The only area that they have left to improve significantly on is their customer service. The Cingular brand is youthful in comparison to AT&T Wireless. Many mobile users were stung in the conversion from AT&T Wireless TDMA phones to Cingular GSM phones and they won’t soon forget the experience. I think it’ll take a much more expensive sales job to win these customers over (again) to the AT&T brand when they are beginning to be satisfied with the Cingular service.
Many people also like to have a delineation between their land line and wireless providers. It demonstrates their power of choice, if only to themselves. Personally, I think the old AT&T is long dead. The latest ‘3.0’ rendition of the company is really a renamed SBC, and I’ve never had a good experience with them.
So what do you think of this latest play in the AT&T name game?
