I’ve been reading a lot of bloggers and fellow social media travelers lately and they’ve all had a common thread. That commonality in opinion is that there is a shift in blogging vs. social networks, and I have to agree that there is.
It appears to me that a lot of the interactivity that used to occur on blogs is moving to the major social tools (pick your favorite). As usual, there is a blogging meme to go along with that, something like blogging being ‘dead’. While I can’t speak to the realities of that & it does seem to me that many of us are spending a lot of the time we used to spend on blogging, now on the social web.
Instead of posting opinions or taking hours crafting a great informative post, we immediately share what we’re currently doing and where we’re doing it. We can do it on the fly with most phones, and since status updates are a mere sentence or so & it’s nothing to whip off a few of these messages and move on.
Does this have a negative consequence for blogging? I think not, but I’ll admit to being biased. Even so, anyone can point to my own blog and see that I’ve been lax in posting in the last couple months. Sure, it is due (in part) to the social web and all the easy-to-use tools. Sure, there are a number of known bloggers either hanging it up, or going on hiatus. However, I think that there are many times when people simply need to do something else in order to rediscover themselves. I remember Robert Scoble doing this about two years ago for a few months. Russell Beattie took a long break before coming back to the blogging sphere as well.
Neither of these guys had preconceived ideas of how long or why, but just knew they needed the change. It’s something I’ve thought about myself when I’m struggling.
I guess the point is that blogging is dead, but the realities of the social web are the same in every part of life: change is constant.