I’ve been wondering, has social media done anything really special for you?
Has it increased your earnings?
Has it simplified your life?
Has it generated more sales leads?
Has it improved your customer service rating?
Has it save you more time?
Those are the questions I (and others) have about social media. The intangibles indicate yes on multiple fronts. The trick is how to measure that, and it’s different for everybody and every business.
Of course it’s worth the effort, but for you and your organization to succeed in your work, accurate metrics are needed. What have you found that works for you?
Photo credit: vaXzine