With the coming launch of new product brands, Intel is launching a new brand identity that they believe will better represent the company as they position themselves as a market-driven platform solutions company.

“‘Intel. Leap ahead.’ is a simple expression that declares who we are and what we do,” said Eric Kim, Intel senior vice president and general manager of the Sales and Marketing Group. “This is part of our heritage. Our mission at Intel has always been to find and drive the next leap ahead – in technology, in education, social responsibility, manufacturing and more – to continuously challenge the status quo. It’s about using Intel technology to make life better, richer and more convenient for everyone.”

There is also a “Brand Architecture” PDF as well, which details the new product brand lines coming up in the near future.