Sometimes I get tired of telling the same story, but very often, that’s exactly what it takes to induce change. That change is the very root of social media and its associated tools, networks, and concepts. Since everyone learns at a different pace, and in different ways, it becomes necessary to relate the concepts of something new, multiple times.

Take the many layers of an organization for example. You have the executive level, the management level, and the worker level. There are several variations on these, some unique to different industries and professions, but bare with me for a moment.

Each of these levels requires the same information to be related in different, unique ways. Sometimes it could be adding or removing detail, in other cases it might be exchanging case studies to make the point more relevant to the person listening or reading. In any case, being able to read your audience and recognizing how the recipient needs to digest the information is part of the puzzle of a good communications professional.

This is but one of many skills the social media professional needs to have in their toolkit, and goes back to being a multi-disciplinarian, what our grandparents used to call “a jack of all trades”.

Photo Credit: Mykl Roventine