Interview With Justin Ware

Yesterday must have been one of those days that I could keep the Flip cam in the pocket. There were too many good reasons to use it, one of which was the opportunity to talk with Justin Ware.

Justin is a local Minneapolis video production professional who not only embraces the ideals and tools of social media, but looks for creative ways to tell his client’s story. We met over coffee to talk about the opportunities, challenges, and rewards of working as independent professionals in the social space.

You can find Justin on line at:

Twitter: http://twitter.com/WarehousMedia

Web: http://www.WarehouseMediaService.com

Why We Need Peers

Untitiled by johnkoEver take a minute and think about all the people in your life? Often we recognize so few – mostly family and friends. In life, though, there are many, many people who we interact with, are influenced by, and work with.

The people we know and interact with bring so many things to our lives. What we think, how we do things, the way we learn. It’s these things that expand our horizons and allow us to grow as individuals.

Our peers are not only our friends and coworkers. They are clerks at stores we visit and buy things from. They are our mail carriers and delivery people. They are our representatives in government, and teachers in our education system.  They are leaders in business, and in faith. They are the women and men who protect our country, and help us in emergencies.

Each of the people bring something unique, something special to the mix. Knowledge, leadership, compassion, guidance, strength, or camaraderie – our peers provide all this above and beyond our friendships.

In short, our peers make up the communities we participate in, both offline and online, which give us all such great resources to do great things together. I’m grateful to have so many people in my life, and to have the privilege of learning from them and with them.

Photo credit: johnko

Communication, or the lack thereof

'Communication Problem' by JoshFlassbind.comSo an interesting thing happened yesterday. I failed at something I know how to do.

It’s easy to let happen, get too many things demanding too much attention and you take your eye off the ball. Something we help our clients work through and watch out for, and here I did the classic lack of communication mistake.

It should be okay, I mean, that happens to everyone.

And it does. However, the real issue here is that I let myself get distracted from what I’ve been thinking about for some time, and that’s really the ‘shame on me’ part.

When you’re passionate about something and really want to make something more of it, you need to communicate, and do so often so there’s no confusion to the intention and direction you’re going. That is the classic, ultimate rule and one should stick to that as closely as is possible.

So, instead of working on those things that would move the ball down the field, I spent yesterday answering questions and putting out fires that needn’t have been. A blog post, an email blast and some tweets pointing folks to that information would have put much of the discussion to rest before it started.

Live and learn I suppose. Take my lesson (really, please take it – I’ll sell cheap) and learn from it instead of making the same mistake yourself. Call if you have questions, I’m still always learning and love to share those things I learn.

Photo credit: JoshFassbind.com

Behind The Firewall – Rogue Agents

RoguestarWe’ve talked about this before. Employees taking steps on their own to induce change into an organization, to better serve the customers they interact with. We’ve talked about this before, though probably from a corporate perspective rather than a personal one. Let’s make it personal.

Most agents of change have historically bent the rules. These people found new, simpler, or better ways of doing things.  They didn’t hesitate to take on the leadership role (taking initiative) to make things happen, often without asking for permission or direction ahead of time.

Taking risks and bringing new ideas or technology into an organization can not only be challenging, but can potentially put your job in jeopardy. Below I list 5 things you can do as an agent of change in your organization. Be aware, however, that doing some of these things may violate the specific policies in your company, and that these are simply examples of what has been done by other people in other situations where they acted as Rogue Agents.

1 – Build Your Own Brand

One of the most important things to do first is be aware of who you are and your passions. Sometimes it helps to have a brand or package to work with before you start working with someone else’s, and what better one to start with than your own? Build your personal brand, and establish who you are first.

2 – Gain Access to the Tools

In order to stay on top of industry news (your own and for the social media “industry” of ideas & tools), you need to be connected. Many companies have fairly open access to information on the Internet, and some have unfettered access to social media/networking sites. If this isn’t your situation, bring your own access! Use a 3G modem to connect to the Internet without pesky firewalls and policies in the way. Ultimately I’d suggest bringing in your own laptop to do this with. In any case, you do have a smart phone don’t you? Winking smile

3 – Experiment, Learn, Share

Try everything that looks useful! Most tools don’t fit the needs of your organization, or yourself for that matter. The lesson here is that learning what tools are good for what tasks is what’s important. That way, you can properly identify a tool/service/solution for a given need. Remember to share what you learn!

4 – Get Involved

Find something your passionate about or good at. Participate in the forums, groups, meetups, or online discussions. Let people hear your perspectives & ideas, and listen to what they’ve got to say (you’ll likely learn a lot). Let other folks in your organization in on some of the discussion & groups that are of value to your company’s product or brand. Share the knowledge, and make sure that you’re recognized in those groups as a thought leader.

5 – Become a Knowledge Expert

As you work on your personal brand, and learn the concepts and technologies that make up what social media is, you will start establishing yourself as a knowledge expert. Mostly this means that you’re sharing interesting ideas and knowledge that help other people succeed. This in turn is something that people will recognize about you, and that’s what the personal pay-off is going to be for all the time you invest in being a rogue agent. It’ll help you be a better you as your career unfolds, and you can bring your specialized, demonstrated skills to future clients.

It goes without saying that the items above are examples of what some people have done at different organizations in the past. What worked for them may not work for you or your organization. Be smart in what you’re trying to do – changing an organization to better itself for it’s customers is the right thing to do, changing an organization simply because you don’t like their policies isn’t.

Photo credit: Roguestar by Jeremy Brooks

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