May 7, 2008 | blog
Do you, or does someone else? There is some growing interest in the Personal Branding space on scenarios of people with the same name. I was fortunate enough to have a great conversation on the topic with Kristen King of BizChicksRule which she turned into What if Your Name Is Jenna Jameson? Personal Branding and Owning Your Space.
Now I was trying to figure out how to write a post with a reference to a porn star, but Kristen was able to do so in a really professional way. For anyone looking for tips on dealing with people sharing Google juice with another person, you need to check out her post.
Bigger Picture
This also brings up the broader question of Personal Branding itself. As you work to establish your brand, even a unique name, are you using the tools that available to you? There are many ways to promote your brand, but you need to act early and hit everything available. If you’re starting out building your brand, you need to be aggressive in going after the online properties that will not only represent you, but protect you from interlopers. Either intentional or not, you don’t want someone with the same name from encroaching on your brand.
Don’t Get Lost
As for the photo above, it shows two problems.
- There is very little on either can to make it obvious at a glance as to which is which. You really have to pay attention to get what you were looking for.
- There is nothing interesting to draw in a potential customer or lead. Blah! If this was your brand, you’d get lost in the crowd. Believe me, it’s getting crowded out there.
When building your brand, you not only need to own your space, but you need to capture that which makes you special and valuable. Otherwise, who cares if you’re sliced beets or sliced potatoes?
May 6, 2008 | blog, happiness
Hi all! One of my friends from SOBCon08 suggested that it would be nice to have a feed just dedicated to my Happiness posts. So that’s what I did. You can subscribe to this feed and get just those posts you’re looking for and nothing more.
Since I can’t remember who made that suggestion, please let me know so I can set the record straight and let everyone know.
Well I do remember! In a discussion with writing/blogging friend Joanna Young at the conference, we had talked about the mixed social media, personal branding, and other content. While we talked about possibly moving it to another site, it occurred to me to try a separate feed for the happiness posts. I think it works. Thanks Joanna!
May 5, 2008 | blog
Life is the great adventure. At times it can also be a bit perplexing, like how do you know when you’ve turned a corner in your career? Especially in these interesting times when social media is attracting so much attention, but has so little meaning in the “real world”.
Exploration of blogging and connecting people is a lot of hard, but rewarding work. It can sometimes be challenging to keep up with both the real work and the need to connect with people and learn new things as a human being. Where is the reward for all this work?
That’s where I’m at right now. I’m a technology geek that’s really good at big-picture problem solving – been doing that for 20 years. However, I’ve spent the last two or three years learning that I like interacting with people and seeing them connect with peers to accomplish new things. I have no pretensions that I’m critical to any of this, only that I enjoy it.
So what’s the next step? I blogged about that awhile ago, and am becoming more convinced that, for me, a move towards blog consulting and working with corporate blogging efforts is needed. It’s one direction that I’ve been exploring and I see many possibilities of such a shift. Especially as new discussions of blogging and it’s value have again started turning up in the blogosphere and the MSM again. Of course it’s what we’ve always known about new media, it’s just people taking another look at a disrupting technology rather than dismissing it.
Most bloggers start blogging for many reasons, I happened to start because I needed an outlet. (Blogging friend Steven Hodson has a great related post titled What do I owe my readers? that I recommend reading as well.) I also started a couple other blogs because I thought (like many) that it was an easier way to make a living. I’ve since figured it out that it’s really very hard work that requires a substantial time investment. However instead of the monetary payoff I thought I’d find, it turned into something that I’m passionate about.
After a few years of blogging and trying to find my path, I realized that I’d been following it fairly well but hesitant to commit to exploring it. I’ve been holding back from what lies over the edge. It’s something I now need to explore vigorously.
The biggest thing I’ve discovered that brings me to the crossroad I mention is that I like to teach, to share. I really enjoy communicating technology and concepts to people to help solve a problem or grow their opportunities. It’s an incredible feeling to see the connection made, a concept take root and someone realizes something they didn’t the moment before.
It reminds me of a moment in art class back in 9th grade. There was another student who was having problems getting the perspective “just right” on a drawing of his family’s farmstead that he was working on. He said that it just didn’t “feel right” in his drawing and thought that the silo would look better on the other side of the drive leading up to the barn. So our art teacher looked up from the picture at him and said “so…, move it”. I saw it in my classmate’s face, he got it. He suddenly looked around the room and proclaimed (loudly I may add) “I CAN MOVE BUILDINGS!”
I’m sure you’ve seen something similar, but it’s that moment of realization that is what I want more people to experience with technology. To understand what I’ve known for years. To see the usefulness of the technology, and not for the technology itself, but because it actually solves a need or problem. That is one of the things I want to do.
The work I’ve don to date has been fulfilling and rewarding. It’s taught me many things outside the scope of technology. It’s pushed me in all the typical, usual business-oriented things that any cube-dwelling, corporate ladder climbing individual might need. It did not, however, bring the warmth and excitement to my heart of seeing just one person “get it”.
That is what I believe I need to do – help people have those moments, help them connect with peers to make that happen, and be there as a resource along the way.
Photo credit: Zeitspuren
May 4, 2008 | blog
Have you listened to yourself recently? Have you dug deep into what makes you, you and examined what you find? Did you like what you heard? Did it make you happy?
I want to hear new things. I want to say new things in a new way that makes me think. I want to believe that well thought out words can change hearts and lives. Will you join me in the effort to listen for those words?
May 3, 2008 | blog
Sitting here at SOBCon08 and Chris Garrett just finished his session “More Bang from Your Blog”. His delivery of his presentation helped identify direction and focus for many of us who struggle in creating good content.
The challenge at the end of the session was to create a 5-minute post, something that Chris used during his presentation. You can find Chris Garrett at www.chrisg.com.
Apr 30, 2008 | blog
Hey everyone, we finally have concrete news on the next Twin Cities Social Media Breakfast. SMB-TC3 will be held at Concordia University in St. Paul on May 16th.
After the fantastic turnout & and small space of the last event, we’ve been looking for a better space for the next one. It seems like there aren’t a lot of places that had what we seem to need for our event. Namely, larger space for 20 or more people, WiFi, centrally located, access to public transportation, and food/coffee.
All the spaces that did have enough space were actual conference facilities that start costing real money. Since this is a free event, we have no good way of paying of a larger space.
So, luckily, a number of people offered to check with the places they work at and we suddenly had a few options. The one that worked out first was at Concordia. Jason DeBoer-Moran works in the IT department at Concordia and was able to arrange a true, full-featured conference room for us to use. It meets all the needs of the group, save the one thing that makes for a good breakfast… food.
So, we’ll be bringing in food ourselves. Anyone who would like to donate a box of bagels, doughnuts, coffee, or fruit tray is welcome to bring it with you, or contact me to coordinate making that happen. Simply direct-message me via Twitter, email me (rickmahn at gmail.com), or message me via the MSBMSP Ning site if you want to “donate-a-doughnut”.
Agenda
So what’s going on at this event? Quite a bit for sure! Since there is open WiFi, space, projection equipment, and (did I mention) space we can do quite a bit.
- Demo of Cullect by Garrick Van Buren
- Shared Feeds & the need for better filters
- What exactly is Social Media – a continuing discussion
- We’ll have a live video feed and will be include the remote folks via the overhead projection. At least we’ll try and hope it works.
- YOUR IDEAS HERE! 🙂
Location
You can RSVP at: http://smbmsp.ning.com/events/event/show?id=2029643%3AEvent%3A1382 (requires simple registration)
We’ll be in the Library Technology Center Room 215 for the event. Here’s the location information:
The Concordia University Library Technology Center is located on the north side of the campus, near Concordia Avenue and directly east of the Pearson Theater. The Library Technology Center’s physical address is 1282 Concordia Avenue, St. Paul, MN 55104
Campus map:
Get an (original) copy of the campus map at: http://www.csp.edu/AboutUs/maps/color_campus_map.gif
On this map, The Library Technology Center is building 25, and parking can be found in lots A, B, E, & H.
I look forward to seeing everyone there! Our Social Media Breakfast Network at http://smbmsp.ning.com now has 50 members and I’d love to see as many people make it in person or via video as possible.
UPDATE: Fixed the date above, the real date is May 16th. Sorry for any confusion!
