Jun 7, 2008 | blog
Just a quick weekend look at Adobe’s new "online office" product – Acrobat.com. At least, that’s how I found it referred to in some of the news bits today. Overall I was impressed with the first release of Adobe’s Acrobat.com efforts. With a slick, Flash based interface, it has good performance and is visually appealing.
They seem to be starting out with some good features, but are missing many. Zoho is closest to providing an online office suite that compares anywhere near Microsoft Office. Adobe is starting out with a word processor, document sharing ability with a generous 5GB of space, a document to PDF conversion tool, and a really nifty web conferencing application.
The word processor, called BuzzWord, is what you’d expect. It has the basics and is similar feature wise to Google Docs. PDF conversion is straight forward, you can upload a doc to convert and it saves the resulting file in the My Files applet. File sharing is accomplished from the drop-down context menu and provides the ability to embed the doc into a site.
The most impressive app included here is the web conferencing, called ConnectNow, which has features similar to WebEx. Adobe provides each user their own room, assigns a conference phone number to it, allows for desktop sharing, meeting notes, group & individual IM, and WebCasting with an optional web cam. Good stuff.
Just a couple bullet points:
- Look & Feel: Wow – the Flash based interface is impressive
- Consistency: Needs some work, changing applications launches too many windows
- Integration: Very little between "applications"
- Functionality: Depends on feature – some are quite rich, others very basic
- Features: Document sharing, Word Processor, PDF Conversion, Web Conferencing
Overall it’s a good start. There is a long way to go to compete evenly with Google Docs & Spreadsheets, but then Google doesn’t have a web conference tool. It’s not going to compete with MS Office, or any of the others for some time. With that said, however, if you want to convert some documents to PDF, host documents that you can link to in email or from a website, or a decent free web conferencing tool, it might be a good adjunct to your current solutions.
Jun 4, 2008 | blog
Wow, what a wild ride the last few months have been. I’ve been planning to refine the direction of my blog and revamp the appearance for some time and it’s finally completed!
Well, it’s almost completed – I’ve got a replacement for the About page almost ready to publish, and I’ve got one last page that I’ll add a little later. Seems I just can’t get it to come out quite right in the past week while working on other things – so I’ll get to that real soon.
Direction
The great part is that I’m refining my direction. Since I’ve come out of corporate, with a strong background in information technology, I’m going to focus on helping those organizations with social media. I’ve changed the description of the blog to "social web & the enterprise". I believe that to better describe the direction that I’m going.
Friends
First, I really respect a number of bloggers for their work & influence on me. So, instead of the old blogroll, or a list of links, I created a new Friends page. This page is people I have come to know, respect, learn from, work with, and I wanted to do more than just link to them. You’ll find a description of each blog and a thumbnail of their landing page.
Resume
Also page that can now be found in the top navigation area is the Resume page. I’ve had a variant of this Social Media Resume up for about 9 months, but never advertised it on the blog. I’ve revamped a number of pieces of the page as it used to be a completely custom HTML page forced into a WordPress theme template. Now it fully fits the theme, with a special resume.php template that allows different sidebars and such. Much better. I’ve pulled the video that I had on it, but will replace it with another one to fit the direction of the blog shortly.
Advertisement
You’ll also notice that all advertising save two things have been removed from the blog. While I make enough to pay for hosting, I believe that the ads detracted from what I’m here to accomplish, so they’re gone. The two items I mentioned that remain are badges for Personal Branding Magazine, and for Avatar Consultants. Their of personal interest to me, I’m involved in writing for one, and the other is my consulting firm.
Nowhere But Up
So if the picture in this post didn’t give a hint, my motto as I revise my direction and enter a new phase, is that there is nowhere to go but up. Join me as we bring the benefits of the social web to organizations of all sizes. Come along and help individuals realize the power and strength of their brand. Let’s make each day the best it can be!
I want to give a special thank you to Mykl Roventine for patience, ideas, and a great design – I wouldn’t have gotten this completed without his work. Thank you.
Got feedback? I bet! Don’t hesitate to leave your thoughts in a comment below.
Photo credit: Leo Reynolds
Jun 3, 2008 | blog
Just want to share a bit of news. I’m in the process of updating the theme & design of the ol’ blog tonight, so if you see anything odd, broken, or inoperable it’s probably being worked on. A teaser thumbnail of it running on the development system is included just for fun. 
However, if you want to let me know of specific things that aren’t working and such, please feel free to do so. You can ping me on Twitter (I’m @rickmahn) or via email (rick {at} rickmahn.com).
This is pretty exciting for me as I’ve been planning on a new design for several months. I’m very glad to have had Mykl Roventine heading up the redesign based on a free theme called WP Premium. The look & feel is clean and simple and suits me quite well. A big thank-you to Mykl for the great work.
That’s it for now, I’ve got a couple of things to finish up before flipping the switch so I’m off to get those done! Talk soon folks!
Rick
Jun 2, 2008 | blog
It’s been awhile since I’ve written a post on corporate blogging, and I thought it was high time to continue what I think may become a series. The needs of many companies are little different than the needs of an individual. However, the process in which most should approach blogging is as unique as the organizations themselves.
For the most part, it’s like most other business decisions. Decide what the purpose is and what the organization expects to achieve by doing it. Many businesses are not ready to use social media on external facing systems to engage customers. Some are almost ready to use it for internal continuous improvement processes that engage their employees. Both these models require that the organization accept negative feedback along with the praise, and that is a very bitter pill to swallow for anyone – businesses or individuals.
If you are an agent of change in your organization and are trying to figure out how to approach the business with a blogging or social media proposition, you need to understand how to present the idea. It’s not unlike trying to sell a new business strategy.
Here are a few tips on preparing to present blogging or other social media ideas to your company:
- Learn about social media by participating personally
- Research similar companies in size and target market to see how they’ve used social tools
- With these learning’s in mind, determine if it’s the right time for your company to invest in social media. Is the climate right, are they receptive to new ideas, are they looking to improve service?
- Identify areas, or even departments, within your company that could benefit by using select social media tools. Be specific about the benefits. Understand the negatives.
- Write a simple overview to capture these things and provide a structure for you to build a case for using social media to augment the business.
- Have samples ready to demonstrate, and be able to talk about how these new tools and ideas help solve real business problems.
There are many ways to pursue social technologies for your company, and many tools, services, and software to choose from. What works for one company, doesn’t always work for the next. Keep looking for the right fit, not necessarily the biggest, or most well known of them are best for your business.
What successes have you had in bringing social media to your company? Does your company actively engage in the social media space? What can you recommend to others who are exploring these tools for their company?
Photo credit: juhansosin
Jun 1, 2008 | blog
One of the toughest things for bloggers starting out is staying on topic. The free-form aspect of blogging, of having a public soapbox of sorts is the desire to start talking about just about anything that comes to mind. Actually, I’ll contradict myself here for a minute and say that doing just that is good for bloggers, and should be done before you pick a blogging genre to dive into. Heck, you can find my first three blogging attempts here, here & here.
Once you find a topic or genre you are passionate about, it’s really important to remain true to that area of interest. There is a wide range of things to write about in your genre, so you shouldn’t need to try to combine two disparate topics. Trying to write about bicycling and fudge making for example just wouldn’t make a lot of sense.
It’s also hard to find topic ideas that consistently cover new areas or explore more detail on a regular basis. That is the more difficult part of blogging. Finding the topics that don’t seem to be repeating previous ones or feeling that you’re writing to too low an interest level. It’s easy to second guess yourself and simply not write because of it. That seems to be a common affliction too many bloggers, even one’s that have been blogging for awhile. 😉
A tip to combat that problem is to simply sit down for an hour, even 30 minutes, and brainstorm on things you want to talk about related to you topic. Do it once a month and reduce it to a reasonable number to accomplish in 30 days for your schedule and genre. One of the tools that I’ve recently been introduced to is mind mapping. There are many online and software-based tools to accomplish this, but it can easily be done with pen & paper to great affect for the needs of most bloggers. Starting with a central topic or theme, you can quickly map out interconnected ideas and develop an outline of topics very quickly. Highly recommended.
Since there are many different perspectives on this, I’m interested in yours, what would you add to this?
Photo credit: gaurang
May 30, 2008 | blog, leadership
Sometimes it’s good to just sit back and listen to the conversation around you. There are many voices out there, and many stories to be told by those voices. One of the best skills to have is the ability to listen.
It’s a hard skill to learn too. How often do we jump into a conversation, with the intent to add our experiences and perspectives? Its human nature to share, to participate, to interact. So it’s important to make sure that you take the time to listen to what people are saying.
The benefits of becoming a better listener are not simply limited to hearing what people have to say, it’s letting them to tell their stories in their own words. It’s the people and their stories that are important. Learning about them and what they need is how you can better offer services and products to them – if at all. After all, not everything we do, or service & products we offer are needed by everyone.
Taking the time to learn about people, their stories, their needs, concerns, and wishes help us build not only a better community, but a better understanding of what we can do to be a productive part of that community. All that can comes from listening.
Photo credit: JosephGilbert.org
The word processor, called BuzzWord, is what you’d expect. It has the basics and is similar feature wise to Google Docs. PDF conversion is straight forward, you can upload a doc to convert and it saves the resulting file in the My Files applet. File sharing is accomplished from the drop-down context menu and provides the ability to embed the doc into a site.
The most impressive app included here is the web conferencing, called ConnectNow, which has features similar to WebEx. Adobe provides each user their own room, assigns a conference phone number to it, allows for desktop sharing, meeting notes, group & individual IM, and WebCasting with an optional web cam. Good stuff.
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