I’m curious (and cautious) about the sudden business interest in Twitter.
Don’t get me wrong, I truly believe that Twitter is a great tool for businesses to listen to customers, even forge new relationships with them. I’m just curious if it’s due to real acceptance of the concepts of social media, or the more likely scenario of upper-level interest because of buzz in the usual places.
Either way given a chance, social media tools such as Twitter can make a difference and prove themselves. The difference is that organizations looking to build relationships through the tools will have successes much quicker than those that "don’t want to be left behind".
Through this sudden interest, I do believe that any organization willing to listen, engage, and learn from & with their customers will have great success. What’s your take?
You know the place, the one we all crab about, the one we all supposedly hate to go to every morning? Yeah, the place where the coffee sucks, your desk is too small, and where traffic is always a pain to get through. It’s the office – the one your employer has graciously equipped and staffed for your working pleasure.
I know exactly what many of you are thinking. We all seem to dread heading to work in the morning, knowing that there is a "pile of work" ready and waiting. It seems we associate the negatives of the work we do with the place our employers house there workers and rarely associate the positives of the office itself.
What if you could separate those feelings? What about all the work and preparation that goes into that workplace? The costs involved for employers to provide a workplace for each employee are substantial, and the goal is ultimately make it as easy as possible for you to get your assigned tasks done. Most of the time it works, though our perception is usually clouded by co-workers, outside influences, business climate, workload, and many others.
Many folks talk about working remotely, or from home. It seems that lately we’ve become so enamored with this idea that it’s like the end-all solution to our working woes. As if, just getting out of the office will make all the difference by itself.
This simply isn’t the case. You can change the scenery, but that doesn’t always solve the issue. There are great things about working from home, or being able to set up at a coffee shop for the afternoon. Getting away from drive-bys and the daily routine are highly effective ways to GTD when you need to.
Just don’t forget that on a regular basis, those remote locations, or the home office also have their distractions. Whether it be sick kids home from school, household chores that seem important during the day, or just the noise and music at your favorite coffee shop – they are distractions too. Start taking a look at your employer’s office as a space designed specifically for getting things done. The resources available far outstrip what you can set up at home, or find as a secondary workplace.
From people resources to copiers, take a fresh look and try to separate out the workplace from the work itself. You may be able to discover unused offices or conference rooms to skip off to for an hour. Or find that color printer that does 11×17 landscape that you need for your presentation – you don’t always need to go to Kinkos! Your company is paying for resources to enable you to do your job, finding out what’s available and using the existing space more effectively could make a bit of difference in your productivity and perspective. Give it a try and share your tips if you have them.
Events are fun. Events are just meetups with a bit of structure. As I’ve been hosting social media breakfasts here in Minneapolis & St. Paul, I’ve been thinking a bit about what makes these types of events worth attending, what makes them special.
It’s really the people that attend. Folks from many different industries, genres, interests, and backgrounds make up the mix. The varied group is a sampling of the total social media population that we interact with online. This group is made up of the early adopters of their respective industries. They lead the way and help guide their industries or groups in the use and exploration of these new ideas and technologies.
Events are also great places to network. With such varied participants, people get a chance to meet and greet. They get to talk with people they may want to (or need to!) do business with. It’s a chance for folks to build their network in the offline world and be able to do that most important aspect of networking. Look someone in the eye, get a firm handshake, and really evaluate them in person.
It does matter. Especially for local events where you need to have that network of folks that you’ll work with or look out for. You share your community with them. Your kids grow up in the same environment and what each of you do and how you participate matters to the outcome of it all. It matters.
Another aspect is simply meeting people who do the same things you do. Explore the same spaces you do. You can learn a lot, not just from each other, but from talking about how you do things. It triggers new ways of thinking of things, opens new doors to everyone involved. That induces change, and change is an exciting ingredient in life.
So it’s been a great day here in Minneapolis this Friday. Got a chance to know a few folks from the office better – that’s a good thing. Got to spend a nice evening as a family this evening – that’s a good thing. Made myself write a little bit – and that too is a good thing.
What will be more interesting is if I can continue to write a bit this weekend. That’s my plan, and I think it’ll be worth the time invested to get back to blogging, which I really do enjoy. It’s bothersome that I ever let myself get off track and worried that I wasn’t writing what people wanted to read. Wrong thing to worry about, I know.
What is or was wrong was to allow myself to get sidetracked by too many side-shows on the social web. It’s a great time-sink to explore the latest & greatest. Fun too! However, it really is a delicate balance of habits, and knowing when you’re spending too much time on any one tool, network or site is key to gaining the strengths of those sites and leaving the weaknesses behind.
What’s the answer to it all? Moderation. Just like enjoying a nice adult beverage, it’s only enjoyable in moderation. Also, you get the chance to explore and learn things more in-depth and find how they can augment your life positively rather than simply taking up time just to update statuses and read walls.
So take a break from Facebook, lighten up on your twittering, take a walk and bring only your thoughts with you. You’ll learn a lot more than what folks are doing right that moment if you can let yourself take a breather.
Time for some basic blogging & regrouping this weekend. I’ve been pressing hard on work and letting my writing slide, and this just won’t do. I don’t know what I’ll be writing about in the next 48 hours, but I know that I’m going to go back to the basics of blogging for me.
I guess I’m starting today (so maybe it’s 72 hours – I dunno), and will be simply sharing ideas, stories and such that simply occur to me during this time. It’s more to get back in the writing groove than anything else. Since jumping headfirst into IT consulting more than a year ago, I’ve been distracted from blogging. Not really being able to focus enough attention on writing down those thoughts that keep running through my mind.
So this is the first post of the weekend, I’m starting early and hope in the end, to rediscover the writing habits I’ve neglected for the last many months. While I don’t expect anything grand, I’m sure there’ll be a few fun gems. Well see.
Anyway, get ready to enjoy another great late-summer/early autumn weekend folks.
A Twitter friend of mine recently, jokingly, chastised me for a post some time back about not needing Twitter and social media. That caused me to finalize a few thoughts on the topic and inspired this post – thanks DV!
On that topic, lots of folks do it every day, and yeah they do quite well. In fact, most folks live without the Internet every day and do quite well. So what is it about social media that so entices and enthralls the social media mavens out there?
Since late last year, I’ve been struggling with a number of items about social media that don’t seem to have a purpose. The current phenomenon of "social media" is more a reflection of the growing social awareness of generation X & Y than of anything else.
It’s true that the web 2.0 technologies have empowered us in new and exciting ways, allowing us to further explore new ways of doing things, and exploring new opportunities. The growing social awareness is bringing the idea of friendship and community back into lives that may have been spent focusing too much on work or single-minded pursuits.
Personally, I think that the modern urban psyche is longing for more social interaction, and pushing people to explore new methods for interacting. I believe this to be the root cause of the interest in social media, spurred by the ideas, near ubiquitous high-speed Internet connectivity, and cloud computing software technologies that allow for rapid development and deployment.
It’s this combination that makes social media what it is. Mostly the "media" part is the tools; networking, IM, photo hosting, video, podcasting, web conferencing, sharing, bookmarking… these are just things that allow us to connect the way we do – tools our parents and grandparents did not have. The social is what I talked about previously – that the maturing generations that have been exposed to computing and world-wide networking technologies have new ideas of how relationships can be built.
Still there are millions more who simply don’t need these tools and these technologies. The social part for them still exists because they always have been social. Participating & building their community is just part of their lives. Sure the Internet can add value – but not in the ways that social media technorati get value. For them it’s about news or entertainment, or simply ordering something that they can’t find locally. That’s the value for them – and that’s a good value.
