Volume 2, Issue 2 is a call to action. Now is the time for building your personal eBrand. Laggards will be lost in a Google cloud of dust, while early adopters will rank #1 for their name. Stop watching everyone else steal your gold (your THUNDER) and get involved today. Many people are scared to develop an online presence, yet it’s the only way you can safeguard your brand and have “job security.” This issue will highlight Gary Vaynerchuk, who will passionately force you to get involved in the GOLD RUSH. As you read each page, you will gather the knowledge needed to not let these opportunities pass you by.
Guess what, my social media friends in Minneapolis & St. Paul? Jeff Pulver is going to be hosting a Breakfast with Jeff Pulver and Friends here in the Twin Cities on Nov. 20th, courtesy of Best Buy.
In place of our regular Social Media Breakfast – Twin Cities, everyone is invited to join Jeff Pulver for breakfast at the Best Buy headquarters campus in Richfield, MN. We’ve booked space in the large atrium dining & conference area at Best Buy called “Sandy’s Place†and will have room for quite a few more folks than we’ve had in the past.
I’m glad to be able to work with Jeff and Best Buy to bring this opportunity to MSP – our social media community is quite active and has gotten a bit of notice these last few months. Jeff’s version of a social media breakfast will include a number of fun differences from our previous events such as live social tagging, and the personal social networking toolkit.
Registration
Registration for this event is through Facebook, which is probably the easiest way to keep up with Jeff Pulver in any case. This will require a registration process on Facebook if you don’t already have one, but if you’re at all interested in learning more about social media and social networking, you should have one anyway.
There are some great things that Jeff does at each of his breakfasts, and has a video primer that will get up up to speed on Facebook, here.
There will be a social networking toolkit for each attendee, so be sure to check out the video above on how it all works.
While this is really Jeff’s breakfast, we’ll chalk this one up as SMB – Twin Cities 9, since this was the original timeframe for our event in November. We’ll have the same opportunities for networking and sharing ideas, and trust me, Jeff is looking forward to meeting folks from Minneapolis & St. Paul and building relationships with the community here.
You can find Jeff Pulver on Facebook and his blog.
How have you positioned yourself? Have you been building your brand? How are you prepared to take advantage of opportunities in a down economy?
While you listen to the gloom and doom of the mainstream media, naysayers, and general pessimists, remember that only you have control of your career. Just like leaving your financial future in someone else’s hands, doing so with your career is a recipe for disappointment or worse.
Perhaps your position at your company is secure, and you don’t have to worry much. Perhaps it’s anything but secure. Either way, the realities of today dictate that one takes a more proactive approach to staying relevant to your industry, and maintaining visibility in your market.
The great part is that both these things are quite easily accessible to everyone. All you have to do is take the initiative and begin. Sure true training courses by “certified†learning facilities cost real dollars and take up real business hours. However there are other alternatives – search them out on the web. You may already be doing this on a daily basis online or through RSS feeds.
The bigger part, though, is to be making sure to gain visibility in your market. To do that, you’ll need to explore the avenues of “web 2.0†and social media. The tools are plentiful, easy to use, and low to no cost. Most of the ones that give you the most value are going to be the no-cost options, with only your time as an investment.
The time investment is creating and maintaining your presence. It could be one site or network, or it could me many. The more involved you are in sharing information and ideas, the more likely you’ll be to gain both mindshare and authority within your market and industry.
The important thing about working towards this goal, is to make yourself more marketable, more appealing to potential employers and clients. So it’s important that you give examples of your expertise as much as possible. Don’t worry about giving away shared knowledge, every industry has a shared knowledge pool at every level of experience. You need to demonstrate that base knowledge and build upon it. Showing what makes you stand out in the process.
The demand for quality, well-rounded, experienced people never diminishes. The more polished your skills are, and the more people know about them, the more valuable & desirable you become to any organization. And you need to have those qualities visible to the public to take advantage of that next opportunity.
Yeah, I’m a little excited while I sit and wait for my T-Mobile G1 to be delivered. During this waiting period that nearly every geek worth their weight in Apple will experience, I’ve been reading reviews, opinions, development docs, looking up existing applications and so on.
During this time I’ve been thinking about the things that Google did & didn’t put in the phone. I’ve been pondering the criticism and the early praise for the device, and I’ve started thinking about what I want out of the G1, and through this I’ve come up with a list of possible application ideas for some “Rock Star†android developers. So here they are.
Media/Communications
Video Camcorder App (since Google left this out!)
Adobe Flash Player
Flickr Uploader
QIK & Seesmic Video Client
A Slingbox client
A Kick-But Media Player
Rhapsody client, iTunes Client, and so on
Skype, GrandCentral, ooVoo Clients
Social Media
Twitter Client
Facebook (and other social networks) Client that supports pic/vid/audio uploads
Find a way to use the accelerometer as an input device – specifically for scrolling. (Ok, yes like the information pads from STNG that the crew would simply tilt back & forth to scroll the information on the device – geeky I know.)
Drivers/Input
Bluetooth AD2P Stereo Headphone Support
Bluetooth HID support for keyboards (Specifically my older ThinkOutside Bluetooth Keyboard please!)
Bluetooth HID support for Mice
Multi-Touch input drivers (I believe Google didn’t do this because of IP concerns – I’m probably wrong)
Productivity
Google Reader App (How’d they miss this?)
Google Docs App (Gears… Hello!)
Note taking app (I’d like one that integrates/syncs with Microsoft OneNote, but others like Evernote)
Full Screen Keyboard
Blogging client similar to Windows Live Writer
Weather App (Forecasts, Maps, etc…)
Support for email signing/encryption certificates
Travel App (This one could be cooler than they have been to date: detect location via GPS, set correct time/date, download current weather, look up local restaurants automatically and present by breakfast/lunch/dinner times, download current exchange rates, more…?)
Heck, I’m just listing off things I want – but look at the device and think of the G1 as a PC rather than a phone. Remember, with 3G, GPS, accelerometer, touch interface, camera, access to your Gmail Contacts & Calendar, Maps, etc… what could you build using a combination of these hardware and soft resources? What if…? Since Android is an open platform, you can replace even the core components of the software suite: dialer, browser, email, input drivers, camera software… it’s endless.
Ok, now that I’ve demonstrated that I’m an Android fan-boy, I’m going to go back to work. Have fun!
With the knowledge that I’ll be moving to the T-Mobile G1 in the near future, I started thinking about my contact list. Yeah, the one I have in Outlook that I sync to my current Windows Mobile phone. But wait, there’s no sync client for Android phones.
However, in the case of the T-Mobile G1, it will sync it’s contact list with my Gmail Contacts over the 3G connection. Ok, I can live with that – it actually works out better in the end. More on that later. With that realization, I started thinking about how best to edit and update all those contacts I have in Gmail.
For a long time I had looked for some kind of utility to sync from Outlook to Gmail Contacts. I was hopeful when early last year Google themselves released a Outlook to Gmail Calendar sync tool. Alas there was no contact sync utility, just some API extensions to make it possible.
Since I’ve been playing evaluating Thunderbird as a replacement for Outlook on and off for a year or so, it occurred to me that there may be a way to sync Gmail items to Thunderbird via Add-Ons. Sure enough, they exist. With a Gmail Contact Add-On and a Gmail Calendar Add-On, I’m able to edit and update these times fast and easy via a great offline client.
The great part of all this is that because the G1 automatically syncs Gmail, Contacts and Calendar – all my PIM data will now effortlessly be in sync from PC to Web to Mobile. No matter where I go to send an email, make a call, or view my schedule, it will always be in sync.
Do you know of any interesting Google or Gmail related Add-Ons for Thunderbird that would make it even better? Let us know what you find that works!
I like it, but then I’ve been accused of being a Microsoft fan-boy, so my opinion probably doesn’t count. It’s a name anyway, and darn early for a Microsoft OS release at that. Not even in beta yet. The idea with Windows 7 is simplicity, and the name seems to fit fairly well.
At any rate, I’d like to toss a few ideas regarding W7 (can I coin an acronym this early?) at Microsoft that would make the next version a little bit better than Vista. These are mostly non-technical suggestions, but one’s I’d like to see at any rate.
SKUs: Let’s pare it down to 3 versions of W7: Basic, Home, and Business. Forget about anything else.
Basic is just that and should be for UMPCs and Netbooks, etc…
Home should have Media Center, Tablet support and a few other “fun†things that used to be in “Ultimateâ€
Business is the standard business client with full Active Directory & corporate security functionality. It should also have Tablet PC extensions.
Licensing: Home licensing should be made super-simple. It’d be great for home users to by a 3-Pack of “Windows 7 Home†licenses for $99 (US). How about a 5-Pack for $150 (US)? Sure, not all home users will need many of these license packs, but the positive PR from bloggers of low-cost upgrade license packs, reduced packaging materials & shipping of these is a great “green†spin.
Include the Windows Home Server client components on the Windows 7 DVD.
Nice to see the duplicated “live†components being removed and available as free add-ons. Now do this with Media Player, Internet Explorer, and other non-essentials. You don’t need to go open-source with Windows, but take out all the optional-extras that you’ve been making us install by default. Make it so damn easy for Google, Apple, Yahoo!, Facebook, Twitter, IBM, Bob’s Computer Supply, etc… to make available downloadable replacements for these. Then make the Live offering so damn good that everything else can’t compare. A tall order, but one that is based on true competition and is what users what anyway. Can you imagine folks not complaining about IE or WMP? Wouldn’t that be nice for a change?
Publish all the hooks needed for 3rd party developers to create replacements for these and share them. Shout from the rooftops about it. make it simple and easy for any developer to find and use it.
Create an installation routine that will include 3rd party components during the install of Windows 7. Let the user choose from an alphabetical list of choices, with no pre-set defaults. MAKE them CHOOSE one. Make it easy & free for 3rd party developers to get their wares in the list.
Make all the “Windows Vista Ultimate Extras†that you were supposed to offer for
Windows Vista Ultimate available at no charge as offerings from the Live site to any Windows SKU.
Be 100% accurate when you share resource requirements to the average Joe.
Something I’d like Microsoft to get as well is that we’re buying an operating system. We’re not buying a soup-to-nuts software suite. I’m not sorry to tell you that, that is all I want. Just like all I want from my broadband ISP (Cable in this case) is a simple, fast, pipe. Nothing else. Your value-add is the Windows Live stuff, so make that good.
Some of the early indications on Windows 7 is a new approach. I’m not sure it that’s true or just more spin like the last 20 years. Prove our suspicions wrong. If Windows 7 is really about “simplicity†than make it so – make it OSX simple.
I know you can do it – I’d just like to see folks as happy with Windows as I’ve been for nearly two decades.
Ok, I’m off my soap-box. What’s your take? More spin? Stupid or great name? Do you believe the next version of Windows will be worth your time? Tell Microsoft what you think – some of ‘em are actually listening.
