< warning >I’m not an Apple Fanboy, but I play one in this post< /warning >
Hardly, but I do have a point to make so hang with me.
In Windows Vista in 2007, Microsoft had rebuilt several portions of it’s operating system, installed a new device driver model & API, updated the UI for a more modern feel, and polished many areas in need of attention. Of course, there were ineveitable issues, especially for poorly written, decade-old, legacy applications that many companies run their business. Also at issue at the time were a lack of device drivers for anything other than the most generic hardware & peripherals. Because of these issues , and a few others, the press and bloggers couldn’t help but tear the new OS to shreads and created a huge discussion that Microsoft never saw coming.
Of course being in IT myself, I couldn’t figure out the fuss – after all, I’d heard it 6 years earlier. The same criticisms were thrown about from the same sources about Windows XP in 2001. So what was the difference?
Social Media.
In 2001, the blogosphere was much smaller, not taken for serious journalism or news, and didn’t cause any more product or public relations for Microsoft than an Op-Ed piece in your hometown newspaper at the time. In 2007 that was totally different and was the driving factor of creating the impression that Microsoft release a completely inept piece of software that they expected people to pay a premium for. In short, Microsoft never got out front of the issue to listen and participate.
So here we are in 2010 and a large chunk of initial reviews and feedback for the new Apple iPad is fairly negative. “They under-delivered”, “Didn’t they market-test that name?”, “doesn’t look too sturdy”, “it’s an over-sized iPhone”, “where’s the camera?”, “doesn’t run OS/X”, “we expected more from Apple…”.
I highly doubt that Apple will have an issue with negative press in the long run and I fully expect the iPad to succeed where other efforts in this ‘tween area of mobile technology have failed. The key is to look not at the hardware, but what Jobs and Co. had set out to do.
This space between smartphone and laptop is rare territory. We tend to expect computing power approaching a real computer, but we want that half-pound sized, last-all-day battery, instant on, always connected device to cost us about $300 (less is better). We’ve experienced some of this in Netbooks, and while totally disagree with Jobs’ position on them, they deliver the content in a different way, and really fit for a different crowd (budget conscious & tech geeks).
The iPad is one device that was truly built for the specific market it’s targeted at. It’s a content consumption device, plain and simple. Having a slate/tablet style device that allows you to consume blogs, news, books, video, streaming content, music, podcasts, email, social networking, and also create content as well in a hand-held format that we’re all comfortable with is just too great. They even got the pricing in the right area, which is something Apple only get’s right for itself. 😛
Simply from my perspective, the iPad is the first Apple product that speaks to me, that answers a need that I have. I find that kind of surprising after all the wildly successful products they have, the one that peeks my interest is the one that isn’t quite as well received. That hasn’t happened since the Newton – and yes I owned one of those. It was way ahead of it’s time, but unlike 1995, the market is looking for this kind of product.
There’s a magazine I’ve been contributing to for almost three years, and if you’re looking for a great resource on personal branding and career growth, I highly recommend it!
Summary: Volume 3, Issue 3 is about becoming so important to your company, your customers and the people around you, that they can’t live without you. When that occurs, you’ll be making more money, have better relationships and wield a powerful personal brand. In this issue, Seth Godin reveals his hope for career revolutionaries who want to remain relevant in a world that is being transformed by the internet. Also, in this issue we explore how Guy Fieri has built his personal brand as a television personality on the food network and how NFL football player Jarvis Green has taken the leap into entrepreneurship.
If you’re simply curious and would like to sample the magazine rather than a full subscription, check out the sample issue here: www.personalbrandingsample.com
I had the great opportunity to talk with Pamela Muldoon, host of Next Stage Business Radio. Our own Social Media Breakfast (SMBMSP) was highlighted as the organization of the week and I got to share some insights about our organization on Saturday, January 23rd, 2010.
Next Stage Business Radio brings “local and national experts, business owners, and thought leaders for tips, techniques and resources on starting, building and maintaining a successful small business” every week.
Join us for the January show in which we talk with Thomas Knoll about the startup culture and how it differs from the tech-heavy silicon valley to our own Minneapolis/St. Paul area. Upcoming events are talked about, and we welcome new members to the SMBMSP online family.
Challenges – the unique opportunity to see if we’re good enough. It lives within us all, and the organizations we work with as well. Do we really have what it takes? Can we really meet the expectations that are set without our control? Can we let go of control and still be able to survive?
So it is with social media in business. Taking the concepts of transparency and community behind the firewall brings numerous challenges and requires many changes in a company’s culture. If that culture is too ridgid, the change is met with skepticism and sometimes fear. The fear comes from losing control, or from having to learn yet another set of skills that leave you further behind that your contemporaries.
Whatever the case, the challenges of organizations taking up social media can easily derail many attempts that were designed to enhance the company’s ability to move forward. Its the opportunity for individuals within the organization to help lead, help educate, and help demonstrate how things can be done. The question becomes how to educate and train people on these new methods, along with selecting the proper solution for the business need at hand.
Oftentimes, the social media “expert” you hire has a direct impact on the success – many times because of the focus on the tool rather than solving the need. You see, social media is no different than anything else. It’s a set of ideas or concepts. It consists of a number of possible technologies. To be successful, you need to understand the requirements (needs) of the business before selecting the right tool.
You wouldn’t use a Standard blade screwdriver to tighten a Phillips screw, so why would you select the wrong tool in social media?
I think the confusion come from the number of tools, and the fact that nearly all of them overlap in one or more area. This is where the knowledge of the social media professional needs to be leveraged. The person who helps coach you through the identification of needs and selection of tools will need to have worked with them in multiple ways so they understand what would work best in your application.
Identify the challenges of your company and the changes needed to move forward and you’re on your way to providing what your company needs to remain competitive as the world changes around us.
Its been awhile since I talked about sharing information, so I thought I’d drop this quick post and let folks know where I’m sharing some of the things I’m finding and reading around the web these days.
Google Reader Shared Items
The time tested, sharing features of Google Reader still apply. Some of this information in my shared items is quick hits, that I don’t have anything to add opinion-wise. Simply things I think you may find interesting. Things included span from social media, to gadget/mobile devices, software, opinion/editorials, and cultural/social topics.
I’ve set up a Posterous account, like many folks, and post items I’ve read and may be relevant to folks I know, or that may be in social media professions and have interest in technology as well. This is a bit more focused than my Google Shared Items.
I’ve got a number of reading lists for myself and for peers at work & clients. I currently use three lists, though I’ll try to narrow that down in the future.
Read It Later – This is a list that I use as I find links from Twitter, or from other social media resources. The topics cover social media in general and a bit of mobile technology. FYI, this is an RSS feed.
Instapaper – This is a list of things I share for peers at work and clients. This list is social media specific, and focuses on business use, communications, marketing, PR. FYI, this is an RSS feed.
FriendFeed – If you want the firehose, this is it. It’s basically my lifestream of all online services and content.
I also happen to use Google Reader Starred Items though there doesn’t seem to be a way to share that list. It, of course, is the list of things I have marked for my personal consumption. Hopefully I’ll get to all of them.
I try not to duplicate shared or bookmarked items, though it could happen. I hope this helps in your daily reading and information-gathering efforts. Maybe if I pre-read and filter out the nonsense posts out there, these will be of more value.
What tools for sharing information and links do you use?
Of course being in IT myself, I couldn’t figure out the fuss – after all, I’d heard it 6 years earlier. The same criticisms were thrown about from the same sources about Windows XP in 2001. So what was the difference?
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