As things happen every now and again, I recently got the opportunity to join a panel at the MHTA (Minnesota High Tech Association) Spring Conference “A New Way Forward” on April 22nd. Of course I jumped at the chance to talk with so many great geeks technical professionals from some of the top companies here in the Twin Cities!
Here’s an overview of the spring conference:
As we enter the second decade of the 21st Century it is time to examine the assumptions and approaches that are fundamental to our success. The New Deal of the last century was about getting the basics right – productivity and efficiency, providing people with meaningful work, getting the economy on its feet – using production lines and automation tools.
Today, the New Way Forward is about achieving these same goals while using distinctly different tools and approaches, retractable banner stands have served us well but the future holds much more for the savvy marketer. As Minnesota business leaders look at a greatly changed global economy, they know their companies not only measure up – they frequently outperform global competitors.
Join us April 22, 2010 at the Minneapolis Convention Center for another outstanding program filled with immediately applicable strategies and practices to help you do the same. Collectively, these ideas will do more than just get us back on track – they will propel us forward faster than ever before!
The agenda and list of speakers is here and here. In case you’re interested, I believe there are still tickets available, which you can register for here.
One of the many things I’ve been working on lately is perspectives. Both mine and others (I hope). When you’re working on introducing ideas and concepts into an an environment that hasn’t had a lot of change, you get a lot of resistance.
That’s nothing groundbreaking, but I think it goes without saying that there are many perspectives and perceptions that people view their world and the things that make up their work. Introducing new ideas is a challenge not because people are resistant to learning, but because the change that it brings is disruptive.
Social media is disruptive, of course, that way. It’s not necessarily that there’s something new, but that it requires attention, time that many folks and businesses don’t feel they have. Running the day to day of businesses, putting out “fires”, planning for the future, launching new product, finishing a tight-deadline project, these are the things that people are dealing with in businesses of all sizes.
So, it’s kind of hard to expect management and staff stuck in the middle layers of an organization to jump up and down and get all excited about having to deal with something new. Yet, this layer of any organization needs to be included in change, they are the ones who can make the most of change. They’re the ones who understand their area of the business. Consider them hundreds or thousands of SMEs that understand how that part of the business works and what it needs.
Understanding their perspectives on the organization, change, and the job at hand is another part of the puzzle needed to implement social media behind the firewall.
Behind The Firewall is an ongoing series of blog posts, Twitter chats and more. Created and lead by Arik Hanson and Rick Mahn, these discussions explore the world of the social web inside companies & organizations, “Behind The Firewall” if you will.
Last Friday I had a great opportunity to sit down with Phil Gerbyshak and talk about all sorts of things. Mainly social media and current themes or ideas that are going on, but also about what he’s doing in Milwaukee.
You see, Phil figured out awhile ago what a lot of this means, and has been moving ever closer to going freelance and helping companies do what he does best: Make It Great. It’s more than a catch phrase, it’s really about perspective and choices we make.
A couple years back, Phil wrote the book Make It Great. From that inspiration and work, he’s developed a philosophy around doing things right, listening, and helping others do the same. That’s what he’s out to do in about a month.
About two months ago (or so), Phil decided to break away from corporate America and do what he’s best at – sharing his knowledge on social media with organizations who want to do things the right way, by listening to employees and customers, and letting them help guide the way an organization should work.
Here’s an interview I did with Phil on the topic of going independent and about his Make It Great philosophy. (Don’t worry, my camera work should get better in the future – I hope 😉
So, thank you Phil for the chance to have time to talk the invitation to visit you in Milwaukee soon, and the insight into how to make what I do even better. I truly appreciate it.
Here’s another learning from my recent travels across the country. It has to do with community, and regional participation.
I happen to live near and work in the Minneapolis/St. Paul, Minnesota area, and we have a very good, active social media community. Because of this, its been easy for me to focus locally and (kind of) forget how many other large and small urban centers also have great communities. That’s been the biggest learning as I’ve meet folks from all corners of the U.S. and around the world.
We all have vibrant social media communities, but they’re all different. Some areas seem to be better at marketing, some better at technology or funding. Regardless of the size of the city, the interest and enthusiasm always seems to be bigger than you’d think… and that’s the really fun part.
So my question to you this afternoon is what you’ve been doing to support that community and help it flourish. The benefits of understanding what social media can do for individuals, businesses and your physical communities is growing at an impressive rate. Its more than simply mainstream usage, it’s about people (society) adapting to new ideas and tools that support those ideas. It’s cultural change which can be challenging for some organizations and individuals, and this is where you can help your community.
Getting involved in your local community is the best way to make things happen. Find out what the need is and work on filling it. It may be getting people together at meetups, answering questions, or maybe training. In any case, participating with your local community is as important as keeping up with the new ideas and tools that come out every day.
It’s been a long time coming, but there are significant changes taking place here this week. The first change being a new look* and updated layout here on the site. The current design was done almost two years ago by Mykl Roventine, a great designer & creator of things ;-), and has served this blog well during that time.
The next evolution of this site, needs to support the evolving needs I have online and in working with clients and organizations. More information on resources, ideas, offerings, services, and such are part of that plan, and I think the new design is going to fit those needs nicely. In addition to that, it’s just time to freshen things up a bit to go along with that new direction.
The other portion of the refresh is around opportunities. The growing Social Media Breakfast community here in Minneapolis & St. Paul is one part, but also the national organization is working together as it grows. The education needs of our communities are growing, the number of businesses both large and small in need of advice & direction is expanding along with the opportunities to mentor folks who need it. All these things are part of my thinking in this redesign and direction for the future.
So when you ask? This week I say! Much of the new design is ready to go and I’ll be working into the wee hours here & there to bring it live, but it will be done by the end of the week. Gotta go now though, still much to do, and still more to share later.
I was amazed a couple weeks ago when a younger coworker engaged in a conversation (um… debate) about whether Facebook was a viable business tool. Now, somehow I got baited into this discussion, probably on a quest to figure out why a Gen Y type would think Facebook didn’t belong behind the firewall.
During the conversation, I started to identify what was really going on. The problem wasn’t the tool (I knew this going into it), but again was perception. You see, the corporate information technology industry has done the same thing as every other professional industry. They’ve put blinders on and have had years and healthy budgets to define what “professional” conduct looks like. Moreover, because they can point to years of supposed successes in fighting (gasp!) antivirus, malware, and (more realistically) external facing security vulnerabilities, they have the gravitas within organizations to make (dictate) business policies in the boardroom.
Through all of this, the real needs of the business get molded and formed into highly structured processes that can more easily be measured or manipulated. Of course, I have to admit these methods allow businesses to conform to compliance and regulatory requirements more easily – an unfortunate reality. Because everything is so structured, the perception is that everything in business needs to be as organized and controlled. The problem is that communication is not the same thing as information.
Communication needs to happen quickly, getting to the right person at the right time to make a difference. This need is impeded by too much structure, too much process. You can see that already on the marketing & PR side of social media. The traditional release isn’t as powerful as it once was (though it hasn’t been negated either) because of the nimble adaptability of online sharing tools. This is one of many places where IT simply gets it wrong. The idea that communication and the sharing of ideas needs to be managed is a sure sign that the organization is fighting itself.
So what was the outcome of that conversation with my coworker? He still thinks Facebook isn’t a viable business tool. What it really boils down to is that he didn’t like the idea that his “professional” life could so easily collide with his “personal” life, that people could actually discover he had fun in college. Heck, who didn’t?
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