So it seems I’ve got a major problem at home. What started out looking like dry and dying grass turned out to be some kind of grub in the lawn. While that was bad enough, what happened next was worse – birds and raccoons digging up the lawn in search of a tasty midnight treat.
In the photos below, this damage all happened in about 5 days. I don’t know that they’re all through yet.
So, yes I have a lot of work cut out for me in the coming weeks. As I understand it, the best thing is to remove the dead areas, clean the soil with a targeted natural insecticide and then reseed, and after the grass grow get a mower and make it look beautiful, good thing I have a mower list by Top9Rated. So yeah lots of fun.
I really hate saying that, but it’ll be true. Why? Because we’ll all compare them to the iPad.
The real problem will be two fold: Microsoft and Windows 7.
Yes, Win7 is a great improvement over Vista, is too big. Windows is too many things to too many people, used for too many purposes. It’s exactly what it needs to be though – a general purpose operating system. That is the very thing that makes it inappropriate for tablets, er excuse me, “slates”.
Secondly, Microsoft is interested in catching up, but they’re going to hamper the non-iPad tablet efforts in the market simply by being themselves. For the corporate customers, it’ll be another hardware choice that they get to support – !$@&! yay!
The reality is that a true tablet needs to do the basics quickly, easily, and reliably. That’s messaging, browsing, viewing, reading, and probably listening. Anything more than that is overburdening the system.
While we can debate whether the iPad does this well or not, the point I’m making is that Microsoft and their partners can’t compete in this market if Windows and/or Microsoft specifications are in the mix.
By the way, Microsoft has been down the tablet/slate road twice before. Windows Tablet PC was first and Ultra Mobile PC (UMPC) was the other one, like the picture above of an Asus R2H Ultra Mobile PC from November 2006.
A longtime staple of many social media professionals is to share what they read, what they find and the resources they use every day. I’m not different, and have been sharing this information for the better part of a decade.
Over the years, I’ve used Google Reader (still a staple), Tumblr, Posterous, Read It Later, InstaPaper, BlogLines, StumbleUpon, Del.icio.us, Digg, and many others that I’ve since forgotten (sorry!). In fact, earlier this year I wrote a similar post pointing out that I had More Resources To Share.
Since then the work involved to share to so many different sources, along with the changing landscape of browser experimentation (my fault for using Firefox and Chrome) with their different sharing plugins takes way too long. To add to the complexity, I’ve added several dozen feeds to my daily reading list, even after cleaning out many non-essential feeds.
I’ve made it simple. Finally. At least for me it is and I hope it is for you as well.
Google Reader is still my mainstay for sharing – everything that I think may be of interest to others is found here. By everything, I mean everything – social media, mobile technology, android stuff, apple stuff, microsoft stuff, and many other topics. If you’re connected to me via Google you’ll see it in your “People You Follow” portion of your own Google Reader. Otherwise, you can find it here: http://www.google.com/reader/shared/rickmahn
Posterous is the main place I’ll take time and post social media related items that I think are very relevant for anyone in the field. These articles and posts might be on business use, marketing, communications, tools, news and so on. You can find this fee at: http://rickmahn.posterous.com/
Finally, I do still bookmark some items at Del.icio.us. There’s really no rime or reason to those, but it may be useful, so here it is: http://delicious.com/rickmahn
Sometimes you have to write, even if it’s wrong. I’m not sure if this is right or wrong, but not sharing ideas, thoughts, mistakes, and successes with you surely is wrong. That’s what I’m hoping to change.
I’ve kept from posting for who knows what reasons. I know I can’t explain it well. So I’m not making promises about regular posting and I’m not suggesting any new directions with my blog here. I do know that I’ve been holding back and that’s the one thing I am going to change.
Will I still blog about corporate social media, or challenges therein? Sure, but I think, no I know, there are a number of topics that I want to chime in on, but haven’t felt like I should. I don’t know where or when any of those will pop up, but I do know that it begins now.
Have I mentioned recently that I do consulting and implementation work in social media strategy, community development and training? Probably not as much as I should, but I wanted to include that at the top in this post because I don’t bring it up often.
It’s also relevant to what many people are doing in their role to help their businesses understand how they can use social media. You see, sometimes you need to induce change and one of many ways is to think like an outsider.
Taking the perspective of someone new to the organization, but with a focus on your task at hand (social media). How would that new individual go about things? Will they simply accept “that’s how we’ve always done it”, or would they push to discover a new way?
What if you took that new perspective, one that an independent consultant might have? How would that change your organization? You have the ability to stat that today and begin to develop your own independent perspective while maintaining your current role.
I was in IT when I started thinking differently. For me it became an interest to see what else we could use all that corporate technology for in addition to simply running the company. There was a growing desire within to start sharing the ideas and exploring how the company could benefit.
Start making change – explore your independence behind the firewall.
Much of what social media is can be viewed differently from different angles. There’s a marketing side, a public relations side, a technical side, a communications side, and a human side.
It’s these different aspects of social media that combine to confuse what “it” is for. It’s so easy for people working for an organization to mistake the varying degrees of social media for things that seem frivolous or unneeded. Instead, focusing on the one facet that appeals to them or their role in the organization without recognizing the opportunities of a fully integrated approach.
Taking a broader view of what social media can bring to an organization is a difficult proposition for many companies due to the differing needs of each department. Its those internal differences that sometimes conflict with each other and keep progress from happening. It takes some really special people with multiple talents to keep the idea moving forward.
These people are multifaceted, or better put, multi-disciplinarians. The people spreading the message in your organization need to be able to talk tech, marketing, and corp-speak to multiple groups. They’re the ones you need to identify, recruit (especially internally), train and empower. Give them the leeway and the lines of communication they’ll need, in essence set them up to succeed. Hamper them in any way and you’ll not have the results that you’re looking for.
I’ve seen numerous organizations that just can’t get around the idea of one spokesperson for the organization, or seeing security vulnerabilities and productivity losses at every turn. These organizations can’t seem to find consensus on who should “own” (you loose already if that’s the culture) the message, let alone even participate.
At the same time, I’ve seen organizations that “don’t get it” but still end up doing it right. These are the organizations that not only recognize that they don’t totally understand, but they’re also the type know the world has changed and that they have to embrace new ideas. Its these types of corporate cultures that end up getting it right for their customers and learning more about how they can best solve their needs.
So understanding the multiple facets of social media and how they can be applied inside a company is crucial. That’s what the job of a social media strategist, architect, analyst, or other similar role really is. There’s more to each of these roles of course, but the ability to identify the needs, opportunities and the tools & solutions required to meet them is the key set of knowledge and experience required.
