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Thoughts and things I care to shareYour Image & Your Personal Brand
Chris Garrett had a great post about Gravatars last week that got me thinking. While we talk about branding, one of the easiest way to remind people of you is your image. For consumer products, it’d be called a logo. For those of us that are marketing ourselves, our image really is our logo and an important integral piece of our brand.
Clear Message
When you think about it a bit, it’s quite clear. How better to promote your brand than putting a face to it? If we associate stylized imagery with consumer products & brands, wouldn’t it be wise to do the same with your brand? Putting your image forward gives people an easier way to associate with you and the specialty or service that you offer.
When you start using your image as part of your brand, it needs to be consistently applied when possible. Most all sites of the social web have the ability to upload a profile picture. Using the same picture for all services helps promote your brand and is easier than somehow putting a link or your tagline there.
Brand Association
People will associate your picture with your comments and your words. More easily remembering what value you would bring to their efforts or solve their problem. Helping prospective clients or simply online friends remember who we are across the Internet, from one site to another helps build the consistency you want in your brand as well. The other, bigger part of consistency, of course, is your message and how you deliver it across the various tools you use of the social web.
The Real You
I think it’s very important to use a picture of you rather than a logo. Yes, you may have a nice logo designed for your website or blog, but it isn’t as true a representation of you then you are. Sure, you may have an aversion to having your picture taken, and may dislike every single one ever taken of you. However, you need to remember that other people won’t be looking for flaws in your picture, but will be looking to associate it with that great person they know in you.
So go get a professional “head shot” done, just like executives would do. Or, have a talented photographer friend help by taking a few picture so choose from. If you really hate having your picture taken, find backgrounds to shoot in front of that help you relax, or are also representative of you. While “professional” photo’s may be nice, it’s probably more important to simply make sure it’s a clear, positive reflection of you. It doesn’t have to be perfect, so don’t make it. Often, some spontaneous, candid shots work out to be very nice indeed. I’ve taken to using pictures that I capture through my webcam, and change them up when I have a notion to. Rather than some schedule or plan, it’s more often because I want a current picture of myself than any other reason.
Your Turn
I’m finding more people who once used an avatar or graphic design are switching to a personal picture on many services that I use. I welcome this greatly as it let’s me see who I’m talking to and further develops the relationship with my friends and contacts. What’s your take on personal logo’s? Have you tried a logo, or stick with your pic? What do you use & where else should we use it?
Photo credit: Sumit
Welcome to the club – now here’s the social media handshake.
You want in don’t you? To know the secrets of social media and how to use them to your advantage. If only someone would share the secret handshake to that awesome tree-house where all the cool kids hang out. To unlock the secrets and use them for your business – how could you do that and how can you get them into your marketing department. Right?
Well, obviously there isn’t any. However, I do want to share a few secrets with you, so sharpen those pencils and grab a notepad.. here we go.
- There are no social media experts
- Social media is a metaphor
- There is no actual definition of social media
There that’s a good start.
Experts of What?
No matter what you hear from people, there are no experts in social media. There are people who understand what’s going on and can help advise tools & techniques to use. The techniques of social media are not secret and not hidden away.
A Metaphor
Social media is a metaphor in that it’s a catch-all paradigm shift in the way we create, share, interact and communicate. Clay Shirky has a great post and video that talks about the impact to the cognitive surplus in society that is driven by social media. While his numbers and math may be suspect, the concept he talks about are as true as they are obvious. The truth is that social media is a marker in the evolution of social interaction of our society, but is made up of totally ad-hoc tools and techniques. Usually to facilitate creation and distribution of media by different digital, non-traditional communications channels.
No Definition
Well… there isn’t, even though it seems like I tried to write one in the paragraph above. Social media is about tools, technologies, ideas, resources, and above all – people.
Reality
Of course the reality of social media is the ability for anyone to create and share content with anyone, anywhere. It crosses the boundaries of print, video, and audio. It brings the publishing and broadcasting tools of various establishments to anyone with an inexpensive computer and a decent Internet connection. It gives you a voice in the world, a platform to use it on, and the access to resources to back you up.
It is fun. It is powerful. It is disruptive.
Photo credit: cybertoad
This Thing Called Twitter – Recap
This past Saturday (May 10th) I had a chance to facilitate an unconference session with Peter Fleck (@pfhyper on Twitter) at MinneBar on the University of Minnesota campus. While Peter and I hadn’t planned it out long in advance, and we had technical difficulties at the beginning, namely to overhead equipment, it went pretty well.
The part I really enjoyed was the interaction. Peter and I both wanted to start a group discussion, and that’s exactly what happened. There were a lot of great questions from both experienced and new Twitter users, and many people shared their perspectives and ideas on using Twitter. It reinforced the idea that Twitter is just at it’s earliest stages of uptake.
What I really want to do from Saturday is to thank everyone that stopped by and joined the conversation. It was great to meet so many people here in the Minneapolis Web2 scene, and I look forward to talking more with you on Twitter and elsewhere. Don’t hesitate to let me know if you have questions or ideas to talk about – you can find me on Twitter as @RickMahn.
Also, since I didn’t grab the names off the board in the room, I’d like to invite anyone who was there to share their Twitter name. Just leave them in the comments and others from the session can find them and connect with you. Any other questions or interest in social web tools that you’d be interested in talking about? It might be worth putting something together if enough people are interested.
MinneBar 2008 – Recap
I was at MinneBar 2008 on Saturday and had another great experience. Good people talking about Web2 development & design. Peter Fleck and I also were able to present a session on “This Think Called Twitter” where we got the group talking about some of the social web. Lots of great new Twitter friends to talk and work with in my hometown of Minneapolis!
For all the great organizational efforts of everyone at MinneBar, the U of M did a money grab and kept the WiFi closed. It was the only negative of the entire unconference. Too bad – I could have done more live-blogging of the sessions and the great vibe of the people attending.
Still, I came away very enthused because of the interest and excitement everyone seemed to have. I’m looking forward to continuing to connect and build relationships in the social web with these folks. We have a lot of great talent here in the Minneapolis & St. Paul area, so I know there is some great potential.
MinneBar – BarCamp Minnesota
I’ll be at MinneBar for most of the day today, so if you’re a Web2 developer, designer, thinker, head on over. The event is free and has several breakout sessions. I’ll be co-facilitating a session called This Thing called Twitter on Twitter & the Social Web with Peter Fleck of the U of M.
See you there!
Letting Go
Sometimes it’s hard to let go of what we do. What I mean is that it can be hard sharing everything that you know, and teach other people what your job entails. The natural reaction is to hang on to that knowledge, be the expert, the guru that can do it all.
However, are you getting any real new chances, or does everyone believe that because you’re too valuable doing what you’re doing that they don’t send opportunities in your direction? Holding on too tight to what you know can be detrimental to learning and growing. Sometimes it’ll keep you from being able to try new things.
Hand it over
In order to gain real traction to take advantage of new opportunities, you need to start offloading what you’ve been doing. It’s time to stretch yourself, challenge your skills with something outside your comfort zone. To do that, you’re going to need to have more time to focus and learn. You can’t do that holding onto what you do today. It’s time to start mentoring those that want your job.
Create Change
To get started, you’ll need to create an environment for this change. You have new habits to learn, and you should talk with your manager so they know what your plans are. Odds are your company already has much of this in place, it’s your job to step in and let them know that you’re interested in something new. By letting your managers know that you’re interested, and by doing things like sharing knowledge and cross training staff you show that your serious about it too.
Don’t get me wrong, it’s a lot of work, and it takes time to get it done. However, it’s very rewarding to see people perk up at the opportunity to learn something new. They’ll be more receptive to your ideas and you’ll find interactions with co-workers be less stressful if you’re sharing.
Sharing
This is true of nearly every successful person. Sharing knowledge and enabling others to achieve their goals makes you a valuable person. More so than if you hang onto that guru-level knowledge, keeping it for yourself in a vain attempt to make you indispensable. Sharing makes you more valuable because it demonstrates your ability to learn new things and convey them to others – teaching. Over time, you also learn the art of delegation, how to distribute workload to associates tasked with assisting you. This allows you to focus on more forward looking work – the fun stuff.
So letting go of the control over the knowledge you’ve accumulated for your job can be beneficial. There are many variations and taking some leadership, organizational, interpersonal, and project management skills classes is a must to facilitate the change you’re looking for. Just don’t be afraid of sharing that hard-won knowledge. The rewards you reap for stepping out and taking the lead will be greater than staying where you were.
Photo credit: Radvixen
Do we realize how fortunate we are?
We live in age when anything is possible, at the touch of a button, or simply for the asking. The modern world is filled with tools and technologies that allow us to do amazing things. From communicating around the world in the blink of an eye, to reporting breaking news by the average person, to creating the perfect latte at home, our world makes things so easy.
It’s Easy
So if things are so easy, why are people not taking advantage of the tools and techniques available for networking themselves and building a better brand? Is the concept of reaching out to connect with like-minded or similarly skilled people that foreign to the average worker? Or is it the tools? Granted social networking and personal branding are not needed by everyone. Some people will, of course, simply shun the idea of publishing anything about themselves on the Internet, and they are welcome to that opinion.
However, if you’re at the foot of that corporate ladder looking up and wondering if it’s even worth it, you need to be thinking of how to position yourself properly. There are dozens if not hundreds of books on the topic that you can buy and use to build your brand. There is also a genuinely easy way to get started building the brand that is you. Be smart.
Beware the slip-up
With all the ways to interact and share your life online, sometimes it’s too easy to slip up. Whether you like using the pre-packaged social networks or you’re more of a DIY person and build your own. You need to make sure you are thinking about what people outside your social circle will see when they view your online presence. You’ve heard the stories of college beer parties being posted, or inside jokes traded with online buddies. These are some of the things that can be found months or years later.
So don’t let your reputation, your brand, be so easily tarnished by easy mistakes. Also, think about the tools you use to network. We are lucky to have so many tools at hand to build that brand and network. Choose the one(s) that best match your goals, message and style. Whatever you do, don’t hesitate to get started. Perversely, that is usually the most difficult step in the process.
Photo credit: spackletoe
Who Owns Your Name?
Do you, or does someone else? There is some growing interest in the Personal Branding space on scenarios of people with the same name. I was fortunate enough to have a great conversation on the topic with Kristen King of BizChicksRule which she turned into What if Your Name Is Jenna Jameson? Personal Branding and Owning Your Space.
Now I was trying to figure out how to write a post with a reference to a porn star, but Kristen was able to do so in a really professional way. For anyone looking for tips on dealing with people sharing Google juice with another person, you need to check out her post.
Bigger Picture
This also brings up the broader question of Personal Branding itself. As you work to establish your brand, even a unique name, are you using the tools that available to you? There are many ways to promote your brand, but you need to act early and hit everything available. If you’re starting out building your brand, you need to be aggressive in going after the online properties that will not only represent you, but protect you from interlopers. Either intentional or not, you don’t want someone with the same name from encroaching on your brand.
Don’t Get Lost
As for the photo above, it shows two problems.
- There is very little on either can to make it obvious at a glance as to which is which. You really have to pay attention to get what you were looking for.
- There is nothing interesting to draw in a potential customer or lead. Blah! If this was your brand, you’d get lost in the crowd. Believe me, it’s getting crowded out there.
When building your brand, you not only need to own your space, but you need to capture that which makes you special and valuable. Otherwise, who cares if you’re sliced beets or sliced potatoes?
New feed available – Happiness Posts
Hi all! One of my friends from SOBCon08 suggested that it would be nice to have a feed just dedicated to my Happiness posts. So that’s what I did. You can subscribe to this feed and get just those posts you’re looking for and nothing more.
Since I can’t remember who made that suggestion, please let me know so I can set the record straight and let everyone know.
Well I do remember! In a discussion with writing/blogging friend Joanna Young at the conference, we had talked about the mixed social media, personal branding, and other content. While we talked about possibly moving it to another site, it occurred to me to try a separate feed for the happiness posts. I think it works. Thanks Joanna!
Crossroads
Life is the great adventure. At times it can also be a bit perplexing, like how do you know when you’ve turned a corner in your career? Especially in these interesting times when social media is attracting so much attention, but has so little meaning in the “real world”.
Exploration of blogging and connecting people is a lot of hard, but rewarding work. It can sometimes be challenging to keep up with both the real work and the need to connect with people and learn new things as a human being. Where is the reward for all this work?
That’s where I’m at right now. I’m a technology geek that’s really good at big-picture problem solving – been doing that for 20 years. However, I’ve spent the last two or three years learning that I like interacting with people and seeing them connect with peers to accomplish new things. I have no pretensions that I’m critical to any of this, only that I enjoy it.
So what’s the next step? I blogged about that awhile ago, and am becoming more convinced that, for me, a move towards blog consulting and working with corporate blogging efforts is needed. It’s one direction that I’ve been exploring and I see many possibilities of such a shift. Especially as new discussions of blogging and it’s value have again started turning up in the blogosphere and the MSM again. Of course it’s what we’ve always known about new media, it’s just people taking another look at a disrupting technology rather than dismissing it.
Most bloggers start blogging for many reasons, I happened to start because I needed an outlet. (Blogging friend Steven Hodson has a great related post titled What do I owe my readers? that I recommend reading as well.) I also started a couple other blogs because I thought (like many) that it was an easier way to make a living. I’ve since figured it out that it’s really very hard work that requires a substantial time investment. However instead of the monetary payoff I thought I’d find, it turned into something that I’m passionate about.
After a few years of blogging and trying to find my path, I realized that I’d been following it fairly well but hesitant to commit to exploring it. I’ve been holding back from what lies over the edge. It’s something I now need to explore vigorously.
The biggest thing I’ve discovered that brings me to the crossroad I mention is that I like to teach, to share. I really enjoy communicating technology and concepts to people to help solve a problem or grow their opportunities. It’s an incredible feeling to see the connection made, a concept take root and someone realizes something they didn’t the moment before.
It reminds me of a moment in art class back in 9th grade. There was another student who was having problems getting the perspective “just right” on a drawing of his family’s farmstead that he was working on. He said that it just didn’t “feel right” in his drawing and thought that the silo would look better on the other side of the drive leading up to the barn. So our art teacher looked up from the picture at him and said “so…, move it”. I saw it in my classmate’s face, he got it. He suddenly looked around the room and proclaimed (loudly I may add) “I CAN MOVE BUILDINGS!”
I’m sure you’ve seen something similar, but it’s that moment of realization that is what I want more people to experience with technology. To understand what I’ve known for years. To see the usefulness of the technology, and not for the technology itself, but because it actually solves a need or problem. That is one of the things I want to do.
The work I’ve don to date has been fulfilling and rewarding. It’s taught me many things outside the scope of technology. It’s pushed me in all the typical, usual business-oriented things that any cube-dwelling, corporate ladder climbing individual might need. It did not, however, bring the warmth and excitement to my heart of seeing just one person “get it”.
That is what I believe I need to do – help people have those moments, help them connect with peers to make that happen, and be there as a resource along the way.
Photo credit: Zeitspuren
@MAC_Arms Pay taxes when you make your money, pay taxes when you spend your money, pay taxes when you successfully invest your money, pay taxes when you save enough taxed money to afford a house, pay taxes to live in your house, pay taxes when you sell the house that you paid taxes on to
Yup, taxes are criminal and we need serious reforms. I've always said that if you want to see a tax revolt, make withholdings illegal and have Americans write a tax check every payday. They'll revolt for sure. You don't miss what you never had.
I think it’s safe to say that @GovEvers should stop blocking audits in Wisconsin and open the books…
“Only AMERICAN citizens should vote.”
Sen. @berniemoreno says voter ID and proof of citizenship are simply common sense.
“We’re talking about a very low threshold — identify who you are and prove you’re a U.S. citizen when you register to vote. I think we’re getting closer to
Wrong. Democrats are solely responsible for hours-long airport lines.
They voted to defund TSA three times and won’t even entertain a conversation about reopening it. Why?
They’re using it as leverage to stop enforcing immigration laws.