Blog
Thoughts and things I care to shareDelivering A Consistent Message
One of the toughest things for bloggers starting out is staying on topic. The free-form aspect of blogging, of having a public soapbox of sorts is the desire to start talking about just about anything that comes to mind. Actually, I’ll contradict myself here for a minute and say that doing just that is good for bloggers, and should be done before you pick a blogging genre to dive into. Heck, you can find my first three blogging attempts here, here & here.
Once you find a topic or genre you are passionate about, it’s really important to remain true to that area of interest. There is a wide range of things to write about in your genre, so you shouldn’t need to try to combine two disparate topics. Trying to write about bicycling and fudge making for example just wouldn’t make a lot of sense.
It’s also hard to find topic ideas that consistently cover new areas or explore more detail on a regular basis. That is the more difficult part of blogging. Finding the topics that don’t seem to be repeating previous ones or feeling that you’re writing to too low an interest level. It’s easy to second guess yourself and simply not write because of it. That seems to be a common affliction too many bloggers, even one’s that have been blogging for awhile. 😉
A tip to combat that problem is to simply sit down for an hour, even 30 minutes, and brainstorm on things you want to talk about related to you topic. Do it once a month and reduce it to a reasonable number to accomplish in 30 days for your schedule and genre. One of the tools that I’ve recently been introduced to is mind mapping. There are many online and software-based tools to accomplish this, but it can easily be done with pen & paper to great affect for the needs of most bloggers. Starting with a central topic or theme, you can quickly map out interconnected ideas and develop an outline of topics very quickly. Highly recommended.
Since there are many different perspectives on this, I’m interested in yours, what would you add to this?
Photo credit: gaurang
The Art of Listening
Sometimes it’s good to just sit back and listen to the conversation around you. There are many voices out there, and many stories to be told by those voices. One of the best skills to have is the ability to listen.
It’s a hard skill to learn too. How often do we jump into a conversation, with the intent to add our experiences and perspectives? Its human nature to share, to participate, to interact. So it’s important to make sure that you take the time to listen to what people are saying.
The benefits of becoming a better listener are not simply limited to hearing what people have to say, it’s letting them to tell their stories in their own words. It’s the people and their stories that are important. Learning about them and what they need is how you can better offer services and products to them – if at all. After all, not everything we do, or service & products we offer are needed by everyone.
Taking the time to learn about people, their stories, their needs, concerns, and wishes help us build not only a better community, but a better understanding of what we can do to be a productive part of that community. All that can comes from listening.
Photo credit: JosephGilbert.org
Google’s Missing Sync: Contacts
Ok, I’m quite happy that Google released a Google Calendar Sync tool for Microsoft Outlook. Really happy.
Sure, I’m a Microsoft guy and have been for quite awhile. Because of that I’ve got significant investments in money & time in the mainline business products, namely Windows, Office, and Windows Mobile.
On the flip side, I’ve moved a number of tasks and work that I do to web based systems. GMail is obviously one of those, and earlier this year moved my calendar to GCal.
Since late March it’s been great to sync GCal with Outlook – works darn well. Now, since I use GMail (and Google Hosted Domains), I need to have all my contacts there & up to date as well. Also, there are dozens of contacts in GMail that I would like to sync to my Windows Mobile phone via ActiveSync. Currently, there is no easy way to do that.
Nearly the same time that Google released it’s GCal-Outlook sync tool, it announced a Google Contacts Sync API. I’m sure there are good things coming for everyone on nearly every platform for syncing Google Contacts with the major mail clients – at least I hope there is!
So Google, can you drop a few hints, or some info on plans to release a Google Contact Sync tool? We’d be very grateful.
Sample the Local Flavor
I’ve been doing a lot of local networking this past month & and have met so many talented people. With the exception of SOBCon08 at the beginning of the month, most of the events I’ve been to and people I’ve met have been local.
What I’ve found in this very busy month, has been a consistent mix of people from all sorts of industries and business fields all looking for new ways to connect with each other. The main interest these folks have, is to find better ways to connect with their audience.
The most fascinating part for me recently, is just how much talent there is right here in my home town. I’ve no illusions of Minneapolis being a center of cutting edge web 2.0 startups. However, there is a rich history of successful, community-oriented and customer focused organizations that developed here and still call Minnesota home.
That, in combination with strong focuses on healthcare, non-profit, educational, and retail markets makes it a progressive environment. Minneapolis has a diverse, knowledgeable, community-driven population of professionals that are looking to enhance their interactions with clients & peers. They’re engaged in improving their game and providing improved services to their customers.
It’s this excitement that I hadn’t seen until recently. The interest in making things happen is here, the knowledge to do it is here, and the determination to push boundaries is also part of this community. I’m looking forward to continuing to look for ways to make things happen, to find those talented individuals who share this vision. To make sure that they find ways to reach the right people with their ideas, and solve real problems that aren’t being addressed today.
Have you tasted the local flavor in your community? I urge you to get involved. Find a way to get yourself in the process, find how you can bring value and help build something for your community or customers. How are you getting things started in your community?
Photo credit: strange librarian
Weekend Work
Hi folks, hope everyone is having a good weekend everywhere! I’ve been quietly busing working on some improvements for the blog here and getting ready for my wife’s birthday today. So, I’m a little thin in the post department this weekend, and I apologize for that. Have been finding a lot of organizational work on the back end, thinking, coding, and a little writing.
It’s been three weeks since SOBCon08 and a lot of what I learned there and talking with folks has started to coalesce and become clearer. So that thought process and the results are taking up quite a bit of time to organize and plan around. Thanks to all the folks who I’ve talked with and learned from this past month, it’s been really fun.
Now, make sure you get out and do something this weekend – have fun!
Brainstorming – Learning the Power of the Mind Map
So I was working on some planning for various things when I ran across this post by fellow blogger Joanna Young. It really got my attention on planning and generating ideas.
I’d heard a lot about mind-mapping and the great results that many accomplish by using the technique, but for some reason over the years, I’d never tried it out. Sure the odd brainstorming session at work, but nothing to promote my own agenda. Aha! Another tool to use for my own purposes!
So being the typical geek I am, off I went to find a simple, inexpensive (read: free) tool to do this with. I’ve found a few to try and will do a roundup of what I found – but won’t try to do a review by any means. However, the consensus from my Twitter friends is that pen & paper rules the day.
With that said, here are some mind-mapping sites & software that my Twitter query came up with:
There may be one or two I somehow missed – but that’s what I find in my Replies & DM pages.
I’d like to thank Twitter friends @inkedmn, @andytinkham, @suzemuse, @joannayoung, @amypalko, @rosasay, and @pfhyper for their suggestions and sharing their successes with me! You guys are great.
I happened to work through two mind maps in an hour or so that got a great start on direction on business plans, and some post ideas. Have you tried mind-mapping? What were your results? What tools did you find that work best?
Just Go
So, sitting outside during lunch today led me to think again about the opportunities presented to each of us for improving our working conditions. It’s not entirely our employer’s responsibility to improve things.
Ok, maybe you don’t have the kind of job where you can walk away from the desk and still get work done. Maybe you should look for one! Regardless, many businesses have remote work opportunities via remote access technologies. Take advantage of them when you get a chance.
There is nothing worse than having the opportunities in front of you and not using them. Get out there! Take your laptop, a notepad, your phone or whatever the minimal toolset you need to do some work for an hour and just GO.
Grab an iced latte, take 15 minutes to unwind, and 30 minutes to brainstorm, organize, think, ponder, work, or whatever. You’ll be refreshed and the 2nd half of the day will go much smoother because of it. Trust me.
Now go!
Your Image & Your Personal Brand
Chris Garrett had a great post about Gravatars last week that got me thinking. While we talk about branding, one of the easiest way to remind people of you is your image. For consumer products, it’d be called a logo. For those of us that are marketing ourselves, our image really is our logo and an important integral piece of our brand.
Clear Message
When you think about it a bit, it’s quite clear. How better to promote your brand than putting a face to it? If we associate stylized imagery with consumer products & brands, wouldn’t it be wise to do the same with your brand? Putting your image forward gives people an easier way to associate with you and the specialty or service that you offer.
When you start using your image as part of your brand, it needs to be consistently applied when possible. Most all sites of the social web have the ability to upload a profile picture. Using the same picture for all services helps promote your brand and is easier than somehow putting a link or your tagline there.
Brand Association
People will associate your picture with your comments and your words. More easily remembering what value you would bring to their efforts or solve their problem. Helping prospective clients or simply online friends remember who we are across the Internet, from one site to another helps build the consistency you want in your brand as well. The other, bigger part of consistency, of course, is your message and how you deliver it across the various tools you use of the social web.
The Real You
I think it’s very important to use a picture of you rather than a logo. Yes, you may have a nice logo designed for your website or blog, but it isn’t as true a representation of you then you are. Sure, you may have an aversion to having your picture taken, and may dislike every single one ever taken of you. However, you need to remember that other people won’t be looking for flaws in your picture, but will be looking to associate it with that great person they know in you.
So go get a professional “head shot” done, just like executives would do. Or, have a talented photographer friend help by taking a few picture so choose from. If you really hate having your picture taken, find backgrounds to shoot in front of that help you relax, or are also representative of you. While “professional” photo’s may be nice, it’s probably more important to simply make sure it’s a clear, positive reflection of you. It doesn’t have to be perfect, so don’t make it. Often, some spontaneous, candid shots work out to be very nice indeed. I’ve taken to using pictures that I capture through my webcam, and change them up when I have a notion to. Rather than some schedule or plan, it’s more often because I want a current picture of myself than any other reason.
Your Turn
I’m finding more people who once used an avatar or graphic design are switching to a personal picture on many services that I use. I welcome this greatly as it let’s me see who I’m talking to and further develops the relationship with my friends and contacts. What’s your take on personal logo’s? Have you tried a logo, or stick with your pic? What do you use & where else should we use it?
Photo credit: Sumit
Welcome to the club – now here’s the social media handshake.
You want in don’t you? To know the secrets of social media and how to use them to your advantage. If only someone would share the secret handshake to that awesome tree-house where all the cool kids hang out. To unlock the secrets and use them for your business – how could you do that and how can you get them into your marketing department. Right?
Well, obviously there isn’t any. However, I do want to share a few secrets with you, so sharpen those pencils and grab a notepad.. here we go.
- There are no social media experts
- Social media is a metaphor
- There is no actual definition of social media
There that’s a good start.
Experts of What?
No matter what you hear from people, there are no experts in social media. There are people who understand what’s going on and can help advise tools & techniques to use. The techniques of social media are not secret and not hidden away.
A Metaphor
Social media is a metaphor in that it’s a catch-all paradigm shift in the way we create, share, interact and communicate. Clay Shirky has a great post and video that talks about the impact to the cognitive surplus in society that is driven by social media. While his numbers and math may be suspect, the concept he talks about are as true as they are obvious. The truth is that social media is a marker in the evolution of social interaction of our society, but is made up of totally ad-hoc tools and techniques. Usually to facilitate creation and distribution of media by different digital, non-traditional communications channels.
No Definition
Well… there isn’t, even though it seems like I tried to write one in the paragraph above. Social media is about tools, technologies, ideas, resources, and above all – people.
Reality
Of course the reality of social media is the ability for anyone to create and share content with anyone, anywhere. It crosses the boundaries of print, video, and audio. It brings the publishing and broadcasting tools of various establishments to anyone with an inexpensive computer and a decent Internet connection. It gives you a voice in the world, a platform to use it on, and the access to resources to back you up.
It is fun. It is powerful. It is disruptive.
Photo credit: cybertoad
This Thing Called Twitter – Recap
This past Saturday (May 10th) I had a chance to facilitate an unconference session with Peter Fleck (@pfhyper on Twitter) at MinneBar on the University of Minnesota campus. While Peter and I hadn’t planned it out long in advance, and we had technical difficulties at the beginning, namely to overhead equipment, it went pretty well.
The part I really enjoyed was the interaction. Peter and I both wanted to start a group discussion, and that’s exactly what happened. There were a lot of great questions from both experienced and new Twitter users, and many people shared their perspectives and ideas on using Twitter. It reinforced the idea that Twitter is just at it’s earliest stages of uptake.
What I really want to do from Saturday is to thank everyone that stopped by and joined the conversation. It was great to meet so many people here in the Minneapolis Web2 scene, and I look forward to talking more with you on Twitter and elsewhere. Don’t hesitate to let me know if you have questions or ideas to talk about – you can find me on Twitter as @RickMahn.
Also, since I didn’t grab the names off the board in the room, I’d like to invite anyone who was there to share their Twitter name. Just leave them in the comments and others from the session can find them and connect with you. Any other questions or interest in social web tools that you’d be interested in talking about? It might be worth putting something together if enough people are interested.
😢
“We are not enemies but friends.”
Live your life.
Completely.
Without fear.
Live it with Love, compassion, empathy, tolerance and joy.
Treat every person with the kindness, respect and dignity they deserve by the very virtue of being a human being.
Out riding this rainy, wet spring. Got 1,000 miles on the clock with more to come this season. #IMRG #IndianMotorcycle
Watching early seasons of #GoldRush. Fun seeing @GoldrushRick in season 3! Hope his new season is off to a good start!
Oh yes I did! https://www.instagram.com/p/BsRDO9ogSO0/?utm_source=ig_twitter_share&igshid=1kha5yzhjq3ot
You must be logged in to post a comment.