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Thoughts and things I care to shareOne perception of social media
It’s been an interesting week or so. I’ve again learned that my perception of social media is just one of many interpretations.
What is this socialization of media anyway but a simpler means of collaborating upon work with peers from differing backgrounds. Social media, really, is a movement and not technology. The technology and tools are simply enablers.
While we explorers of social media out on the Internet talk about transparency, and openness, businesses are struggling to figure out how to get involved but be able to balance all the parts that are important to them. Some will say this is the problem, that there are too many layers in your average corporation that get in the way.
That may be true, but we also have to remember all the parties involved in that corporation we like to lump in with so many others. The needs of the shareholders, the responsibilities to the consumer, proprietary technology or processes, responsibilities to it’s work force, legal liabilities, risk of damage to a valuable brand, and the need to be a good corporate citizen.
These are all things that an established organization needs to take into account, and it doesn’t even begin to touch on internal power struggles and political plays, or the resistance to change that the majority of corporate workers embrace. One look a the newspaper industry in the United States can give you a glimpse of the worst-case possibilities of all this. They recognized the need for change too late, but your average corporation isn’t quite as blind as that, they just have a lot to juggle to be able to come to the table to play the game.
So as we compare decades-old companies to a couple year old startup when it comes to participation in social media, it really comes down to perceptions of what’s right and what’s wrong.
What’s your perception as you work with older organizations under the theme of social media?
Photo credit: Ezu
Windows Vista – Ubuntu – Windows 7
Spending a week with a different operating system on my laptop is like learning a new religion. It’s intensely interesting, insightful, a true learning experience! Ultimately it teaches one what they took for granted about the things they already knew and cherished.
So I spent a refreshing week on the linux side of the operating system fence last week. In the end, I had to come back to Windows. It wasn’t the operating system, it wasn’t the software, it wasn’t the stability, nor was it any of the big things that people run into when trying to run any flavor of linux.
Instead, it was the little things – very little things. Like not having the play/pause, and volume buttons on my laptop not work with the media player. Or the media player not playing WMA files by default without a trip to the command line to make it work – yeah it matters, I have 15GB of tunes in WMA that I’m not re-encoding.
I ran into a number of things that simply needed a little tweak or manual intervention. Any one of them nothing at all a real problem. All the really important things just simply worked. For example, I didn’t have to find one single driver for my laptop hardware for Ubuntu 8.10 – it all worked out of the box. My favorite Firefox plug-ins, and therefore my main work environment, were all set up in the same amount of time that it takes on Windows – and worked just as expected. Email was set up in Evolution quickly and, again, just worked.
No, it was all the little things that added up made me decide I still needed to be running Windows. I’m less a “techy†person than I have been in the past, and while it’s fun to try new things, and experiment, I need a system that I don’t have to think about or fight with. I need something that simply works on every level at any point, and for me, Windows is that system.
So I’ll test Windows 7 a bit and then go back to Windows Vista until Win7 is released later this year.
Twitter Is…
Since Twitter is the current social media darling, I thought I’d record a few thoughts I’ve had about one of my favorite online tools. I’ve had the privilege of using Twitter for two years, and each and every person I’ve followed or had follow me along the way has taught me something new. So here we go.
Twitter is…
- a place for friends
- a news outlet
- a place to share your greatest failures & your most stunning achievements
- an attention getter
- a publishing platform
- a customer service tool
- a researcher’s dream
- vulgar
- the ace up your sleeve
- brilliant
- a new entertainment channel
- a social network
- a micro-blogging platform
- a marketing tool
- your community
- overwhelming
- 24x7x365 (always on)
- a level playing field for your ideas
- a sounding board for your thoughts
- a comment reel for your new book
- your starting place for your online excursions
- the place for your organization to learn about it’s customers
- a multicasting instant messenger
- a game changer
- a PR tool
- a messaging infrastructure
- a simple way to share & trade information
- can be inane
- is faster to publish to than anything else
- is where you go to learn
- your online “water coolerâ€
- a conduit into the lives of others
- a conduit into the idea stream of smart people
I’ve got a lot more input on what Twitter is than I could fit in this post, so I’ll work on fitting that into another format of some type. What is Twitter to you? I mean, what has Twitter brought to your life that you can’t believe you lived without before you discovered it?
Follow me on Twitter: http://twitter.com/rickmahn
Social Media Something
I’ve been wondering, has social media done anything really special for you?
Has it brought in more readers?
Has it increased your earnings?
Has it simplified your life?
Has it generated more sales leads?
Has it improved your customer service rating?
Has it save you more time?
Those are the questions I (and others) have about social media. The intangibles indicate yes on multiple fronts. The trick is how to measure that, and it’s different for everybody and every business.
Of course it’s worth the effort, but for you and your organization to succeed in your work, accurate metrics are needed. What have you found that works for you?
Photo credit: vaXzine
Afraid of being cataloged online? You’ve just lost.
Sorry, but that’s the truth. If you’re afraid of sharing your opinion and letting the online world catalog and categorize you, then you’ve already lost the edge. The realities of future (read: today) is that you need to be an active part of your industry or genre, or you lose out. Want that corner office? Then get out there and prove to folks that you’re the person for it.
To be an active participant and be considered for advancement as we move into the future, folks are going to be looking to find out about you. If they perform several searches online for you and find nothing… well, what does that speak of your accomplishments? Yes, references and a call to previous employers is important, and prudent. However, if folks just can’t find out about you outside of work, or what your passions are, or what your opinions are – it does allow them to form an opinion about you.
Changing of Eras?
Is the era of traditional broadcast media nearing an end? You’ve heard and read that question and the supporting arguments for the last few years. You’ve also heard the rebuttals and talking points from either side of this intriguing debate.
What I posit is that these are simply “after the fact†arguments and that this particular corner was turned a few years ago.
It’s called convergence, and it usually occurs without much fanfare at the time of the actual change. Its usually afterward when people, companies, heck even governments, belatedly realize that they are no longer of any relative value to what they used to be.
Many new tings happening in the economy are pointing to the reality that we’re smack-dab in the middle of the re-adjustment to this new business environment. The number of companies looking into social media, and realizing the parallels to previous challenges. Exploring the new tools to old problems and the possibilities they offer to those willing to invest the time and money with open minds to the change that is occurring.
The recent NYTimes article $200 Laptops Break a Business Model is a great example of the awakening to this new reality. Consumers have change – and not just any consumer. The next big wave of consumers after the baby boomers. The consumers that are even now shaping the future economy has they have recent politics.
The future is much different from a consumers perspective. The tried and true models don’t always apply, especially where consumer electronics and consumable services are concerned. The challenge is to recognize that you’re business model is hopelessly stuck in the 20th century, look at how people are consuming your product, and adjust to meet them there.
I’ve argued, like many, that the recording industry (hey they make it easy to pick on them), should drop any pretense of rights management and offer every music track at $.25 (U.S.), make them so much ridiculously easy to buy that it’s too much work to pirate. Make them available in every format and simply realize profits through sheer volume rather than maintaining some false price-point per CD that they believe they need to hit. Turn around and make the CD-ROM a premium product that I would seek out for something special. Like the 1986 Bruce Springsteen album Live ‘75 to ‘85 boxed set – make it worth spending money on the extras, because whether you like it or not you can find all the tracks online.
Like many I often wonder if I even need a television any longer. Sure I veg out in front of an HD CSI:Miami marathon like anyone else might. However, I also am finding more and more of the media I REALLY want to watch online. From movies to TV shows, to music, and of course books, magazines, blogs, etc… All I really need is a big, fast, fat pipe into the Internet. Everything else just gets in the way.
To this end, big, fast, expensive computers are overkill for the needs of the average person who just wants to consume and participate in online media. The changes aren’t over either, but the biggest of them are now a matter of history that we can debate as we all like to do.
Photo credit: zizzybaloobah
My apologies for the long, somewhat redundant post, but I’m working my way back to a regular blogging schedule. This and several upcoming posts are part of that process. Things that I’ve needed to write about for months are just now coming out. Some are timely, some a bit behind the times, but all relevant to me. Thanks for reading.
Social Media Burnout
So you’ve drained all your energy on social media and don’t know what direction to go next? Don’t fear my hard workin’ friend! The next step is closer than that notebook you’re drooling on. Come on! Wake up! You’re makin’ us look bad.
I know you’ve been trying to take it to the next level and figure out how to break into the blogging stratosphere alongside the Brogan’s and Scoble’s of the world. Of course, the reality is that getting to that level is through a LOT of hard work. A never-ending job of reading, learning, tweeting, researching, writing, blogging, writing, and (hopefully) consulting. All to become really good at what you do. As any expert, and they’ll describe the same type of thing. Long hours, following their passion on a topic that they want to share as much as learn about.
So you’ve been writing about social media, talking & tweeting with the rest of the flock about social media. What’s the next step for you to make your mark?
Find something else to talk about.
Seriously, I’m not trying to be a smartass about this. You stumbled upon (heh, get it 😉 ) social media and something clicked, but you came from doing something else. I’m not saying there isn’t space to explore social media as a career. What I am saying is that its nothing more than a set of tools to better communicate. You need to use these tools to better interact with folks either in your industry or the genre that fits your passions.
- Social Media allows you to listen to customers better and faster.
- Social Media allows you to start, and join in conversations with customers.
- Social Media can be a new teambuilding tool.
- Social Media are tools of change for those looking to affect change.
So if you still have dreams of being a blogging superstar, make sure that you find your niche and get started sharing your knowledge. That’s one of the values of social media – sharing what you know in a way that helps other folks, but also brings more folks to your doorstep.
Good luck my friend, and don’t let the keyboard leave marks on your forehead!
😀
Photo credit: Magnus
Pressure… it doesn’t work
I have to take a minute and talk about the atmosphere that I’ve been working in as a consultant for the last eight months. It’s been an unbelievable stressful environment. Why have I stuck with it? Guess I’ve fallen into that rut of feeling like I need to be “responsible†and keep the nose to the grindstone – or something like that.
The reality, of course, is that this particular contract has taken more of my time, energy, and attention to participate in this environment. More than I would like to admit to friends and family – though they can probably tell from my blogging tempo at the very least.
That’s the rub too isn’t it? Coworkers who’ve been in their particular pressure cooker don’t see it for what it really is. Or is it easier from an outside perspective to criticize what you perceive is wrong and how it contributes the behaviors you observe?
At any rate, I’m finding the pressure of my current contract to be more than I desire to maintain. There are options to follow up on, and directions to pursue. Despite the news you hear from the mainstream media, there just seems to be an avalanche of opportunities out there if you’re watching for them.
So instead of stewing here in the juices of an unhappy circumstance, I’m off to change the future once again. Why don’t you join me?
Photo credit: Scribblings of Light
Change And The Generational Gap
We had an interesting discussion around the lunch table the other day regarding many aspects of the current economy. From the mounting job purges of too many large companies and what it all means to us the average person.
Really the discussion came around to how the traditional exercise of searching for a job is changing. There were three of us at lunch today and, not surprisingly, there were three different perspectives and understanding of the process in an environment that we all find ourselves in.
Here is where the differences in age come into play. Among the three of us around the table, there was about a decade from the youngest to oldest. The perception of how best to position oneself in today’s market was probably best understood by the younger two of the group, with the oldest standing fairly firm to the notion that job search and how you go about it hasn’t changed much.
Really, the truth is that it depends on the job you’re looking to get. Calling it a job to begin with is part of the problem, as anyone looking for the next job should really believe that they are looking for the next step in their career. Following the old, tried and true methods of mass mailings, cold-calls, and relying on a headhunter finding you may still work, but one wonders for how long?
Instead, following the example of many an enterprising young millennial may actually be your best bet. Maybe everyone doesn’t feel up to posting videos of themselves on YouTube, or spending hours on Twitter, or the many other social networks. However, at least a full LinkedIn profile, and even a Facebook page, so folks are able to find you, may be in order.
The point I suppose I’m trying to get to is that change has already taken place in the area of job search & career placement; and the sooner you understand that the easier it’ll be to prepare for the next phase of your career. This is as true for seasoned corporate veterans as it is for the new college grad looking to jump into the fray.
It’s time to manage yourself into the next career change rather than falling into it.
Photo credit: ChrisB in SEA
Personal Branding Magazine Issue 7 | Discover Your Brand
Yep, it’s time for the next issue of the magazine that can change your career: Personal Branding Magazine. I’m quite proud of the work that I’ve contributed to the magazine, and want to send a personal thank-you to publisher Dan Schawbel for putting together a great magazine in every issue. So please check out the latest issue – I hope you purchase a subscription as a large portion of the proceeds go to the American Cancer Society.
Personal Branding Magazine Volume 2, Issue 3 focuses on the first step of the personal branding process, brand discovery. Many people rush into personal branding, without first taking precious time to discover who they are and what they want to do for the rest of their lives. In this issue, we expose how to unlock your true potential, unearth your passion, acquire the necessary skills and how to set achievable goals. We’ve interviewed some of the leading businessmen, such as Marcus Buckingham, to help you with your own personal development.
Features:
- Focus on Discovering Your Brand
- Interviews with Marcus Buckingham, Marshall Goldsmith, John Assaraf, Tim Sanders, and Gurbaksh Chahal
- Full paid issue (available February 1st) with 24 articles covering personal discovery and related topics
- Free sample issue with 6 articles, including how to Use The Internet To Discover Yourself, and SEO for Brand Discovery
- Join us on Facebook!
Video note from publisher Dan Schawbel:
@MAC_Arms Pay taxes when you make your money, pay taxes when you spend your money, pay taxes when you successfully invest your money, pay taxes when you save enough taxed money to afford a house, pay taxes to live in your house, pay taxes when you sell the house that you paid taxes on to
Yup, taxes are criminal and we need serious reforms. I've always said that if you want to see a tax revolt, make withholdings illegal and have Americans write a tax check every payday. They'll revolt for sure. You don't miss what you never had.
I think it’s safe to say that @GovEvers should stop blocking audits in Wisconsin and open the books…
“Only AMERICAN citizens should vote.”
Sen. @berniemoreno says voter ID and proof of citizenship are simply common sense.
“We’re talking about a very low threshold — identify who you are and prove you’re a U.S. citizen when you register to vote. I think we’re getting closer to
Wrong. Democrats are solely responsible for hours-long airport lines.
They voted to defund TSA three times and won’t even entertain a conversation about reopening it. Why?
They’re using it as leverage to stop enforcing immigration laws.