Happiness LIII
Being truly ready for change is not a calm experience. Accepting that change has already happened can be.
Being truly ready for change is not a calm experience. Accepting that change has already happened can be.
Must be because of some of the news coming out of TechCrunch40, or just a coincidence. There seems to be two current conversations, one on corporate involvement in social media, and one on social media in the enterprise.
Meanwhile, I’ve been thinking on the idea of what I call the corporatization of society. I’m hoping to get that finished yet tonight and posted for tomorrow, because I’ve got a few ideas on the previous two conversations I mentioned above.
Hmm, almost too much thinking… 🙂
It seems to me there is an opportunity out there. I’m going to turn a twenty-two year grip into a suggestion and an idea.
Here’s my problem. In many things we have the chance to have our say and don’t choose to – that’s our fault. In some instances we don’t have a chance to voice our opinions – at all.
Let’s go back to 1985, when Coca-Cola changed the formula of it’s namesake soft drink. Welcome, New Coke. Ugh. Nobody had a chance to really change the course of history on that one – even to this day. No you didn’t. Yes, I know Coca-Cola ‘Classic’ was brought back – I drink it often, but it’s not the original.
Personally, I think it was a staged event to make the switch from cane sugar (expensive) as a sweetener to the high-fructose corn syrup (cheap) we all know and love today. Don’t believe me? Fine, I have no proof to back it up, but there is a difference in the flavor from the true original, and what a great way to make the change and cut costs than to take away the real product for half a year and then bring it back slightly altered, but most people unable to really tell the difference.
At any rate, my point is that there is an opportunity for Coca-Cola (or any beverage manufacturer who has a similar opportunity)
here to tap into a great new product. I want my old coke back, and I want it BAD. I’ll pay extra to have that original taste back – I’ll pay for a ‘premium’ beverage that is true to the 120-year old formula. And I want it only in 12oz. returnable glass bottles. Yep, old school all the way.
Hey, what a great twist of PR. Create a new (old?) product, package it in a ‘green’ (I hate that term) reusable (and recyclable) container, reach out to their oldest and most loyal customers (an already established market), and charge extra to do it.
Am I in the wrong here? With the custom, gourmet, and premium beverage markets that abound today, how hard would it be for a company like Coca-Cola to do this?
It’s time. No, not what you think – I have the time available to do what I need to do, it’s just application of that time to the discipline of writing. I’m absorbing a *lot* of information lately, but have not made myself sit and write a list of topics, or to take those topics and flesh them out.
I was brainstorming last night on some Happiness posts and realized that when I simply sat down and did it that I could pound out about a dozen without thinking much about it. As usual, this was another DOH! moment where I got to re-learn a lesson that I’d forgotten. Typical. One of these days I’m going to learn it for good.
So today is a discipline day – I’ve got an afternoon meeting and will spend this morning working on more idea generation (continued from last night) and to get a start on some content generation. Just simply going to sit down, probably at Dunn Bros. Coffee this morning and write without worrying about what it looks like. Kind of a brute force approach, but that has worked for me in the past.