Ever run across a phrase or two that youâ€™ve heard that sums up things really well? Short, simple, clear points that makes what youâ€™re trying to say much easier to understand are always worth repeating. So with that, here are a couple that I try to share with clients as they start exploring social media and online communities.
â€œDon’t Be Stupidâ€
Credit for this phrase goes to Gary Koelling, co-founder of Best Buyâ€™s BlueShirtNation. If youâ€™ve met Gary, or have the chance, youâ€™ll know that he cuts through the gobbledygook corporate speak phraseology quickly. Once everyone has their say, and the external communications policies are written, and the training is complete â€“ the simple, boiled down essence is: Don’t Be Stupid.
â€œDon’t Shame the Nameâ€
Credit for this one goes to Brian Rogers, a colleague at Accenture. In relating stories of family and youth, we covered lots of ground. When he mentioned that one, it stuck with me. Itâ€™s simply another perspective on being responsible. It keeps a person thinking about positive actions, respect, and of pride.
So, keep these simple phrases in mind, share â€˜em with friends, coworkers, and people who ask for advice about interacting online. Social media is a powerful medium, and you canâ€™t go wrong by keeping it simple in whatever you do, either for yourself or for your company.