Do you blog with an authoritative or a more passive voice? By “authoritative”, I mean an expert, someone with experience. I don’t know about other bloggers, but I seem to get wrapped around the axle when it comes to authoritative voice in blogging. Maybe I’m not even on point in this post – you tell me. When a post starts drifting from my intent, it usually starts sounding “wishy-washy” and doesn’t draw conclusions as I’d like.

Depending on what you’re focus or intent is for your blog, it’s important to keep your tone consistent. If you are an authority on a topic, a knowledgeable or an experienced professional, it’s important to find the right voice to present your ideas to support your brand. Writing with too authoritative a tone without having the expertise to back it up won’t bring a positive vibe to your brand.

Because I want to share experiences, ideas, and such, I often stop writing a post when I feel like I’ve lost that authoritative voice. Usually, it’s also about the point where I’ve lost direction on what I’m trying to say. I know this happens to others as much as it happens to me, but I find it really disruptive and end up closing the work and walking away for a few hours.

Being authoritative is a double-edged sword though. As easily as you can communicate your expertise, you can also annoy or alienate some folks too. There’s a balancing act to it, one that nearly every blogger works to maintain. At least if their trying to be a contributing resource to the social web and not just blog about their family photos and latest vacation.

So how do you stack up? Are you able to present your ideas as an expert without being a know-it-all? How about me? Which way does my writing usually end up?