Why You Should Build Your Audience
An interesting component of your online brand is most certainly audience. Without it, there is little point in doing much of anything online other than email, research, and storing information. Audience is what makes the web 2.0 world turn, as we’re all dependent upon the interactivity that audience brings.
Without people to follow, read, and [...]
Welcome to the club - now here’s the social media handshake.
You want in don’t you? To know the secrets of social media and how to use them to your advantage. If only someone would share the secret handshake to that awesome tree-house where all the cool kids hang out. To unlock the secrets and use them for your business - how could you do [...]
Personal Branding Magazine - Volume 1 Issue 4
Get ready for the forth issue of the inaugural volume of Personal Branding Magazine coming on May 1st!
I want to congratulate Dan Schawbel, publisher of Personal Branding Magazine, on completing the first full volume of the magazine. I’ve been honored to write a column for each issue, and hope to continue bringing perspectives and adding [...]
Two years and counting: RickMahn.com
Yep, two years ago today I posted my first post here on RickMahn.com. Friends and coworkers thought it was a tad self-centered at the time, and I did feel a little uncomfortable launching a blog with my name. However, starting my third year with this site, I think the content I generate (when I’m [...]




