Getting The Message Across
Sometimes I get tired of telling the same story, but very often, that’s exactly what it takes to induce change. That change is the very root of social media and its associated tools, networks, and concepts. Since everyone learns at a different pace, and in different ways, it becomes necessary to relate the concepts [...]
How Do Companies Find Their Community Managers?
It’s a new field where there are no experts; no real training for classification or certification, and it’s difficult for folks participating in it to explain how it works. It’s not a lawless field where anything goes, but the cowboys still roam the prairie where social media grazes. Christopher S. Penn describes the problem [...]
Delivering A Consistent Message
One of the toughest things for bloggers starting out is staying on topic. The free-form aspect of blogging, of having a public soapbox of sorts is the desire to start talking about just about anything that comes to mind. Actually, I’ll contradict myself here for a minute and say that doing just that is [...]
